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Neville Bastawala has joined STAR India as Head of Marketing for Star World and Star Movies. He was previously with Mid-Day as Head of Marketing for a little over three years from where he exited early in December, 2010.
Fatema Rajkotwala Jan 1, 2011 7:36 AM
There are a lucky few among us who love the shoes they are in, and being a journalist is that mode for Fatema Rajkotwala. Broadcast industry is her forte and her enthusiasm is infectious as she charts out her growth path for 2011. And in the process, the lady has managed to shed her ‘numerophobia’.
Fatema Rajkotwala Jan 1, 2011 7:29 AM
Times Television Network’s Movie Now, which was launched on December 19, 2010, has created a stir in the English movies domain. The channel has shown a very positive response from audiences, within the first week and a half of its launch, beating channels such as HBO. In the six-metro market, the channel scored even higher than genre leader Star Movies.
Fatema Rajkotwala Dec 30, 2010 2:37 PM
TAM Media Research data for Week 52 sees Star Plus retain its lead, this week by 70 GRPs over Colors. The more interesting development is on the number three position, where Zee TV and Sony continue to battle it out -- with Zee scoring higher this week.
Fatema Rajkotwala Dec 30, 2010 1:52 PM
High Definition is the new direction for broadcasters as audiences are ready to be enthralled. With the launch of Movies Now on December 19, 2010, Times Television Network has widened its English channel bouquet by entering the English movies space. But in the cluster, this is not just another movie channel as it will be telecast in the HD format. Will its differentiator of ‘Hollywood in HD’ be enough to get the channel the eyeballs? exchange4media finds out...
Fatema Rajkotwala Dec 27, 2010 6:30 AM
After a lull, things are looking up for Sony as ‘Jhalak Dikhhla Jaa’ and newly introduced fiction shows have helped the channel be part of the top three Hindi GECs for two weeks in a row. As per data released by TAM Media Research (C&S 4+, Hindi speaking markets), Sony has collected a total of 215 GRPs this week and retained the No. 3 spot.
Fatema Rajkotwala Dec 23, 2010 7:39 AM
With the New Year around the corner, Sameer Nair, CEO, Turner General Entertainment Network, leads Imagine into a new phase of financial and creative firepower. Shah Rukh Khan has been chosen as the host for ‘Zor ka Jhatka’, a “hilarious and wildly entertaining” reality show starting January-end 2011. Nair speaks to exchange4media on the plans ahead.
Fatema Rajkotwala Dec 20, 2010 7:30 AM
As I approach the end of a month as a broadcast media reporter for exchange4media, I have my plate full and brimming over. It has been exciting from Day One and I do not foresee the thrill dwindling off. Let me take you through a typical week in the life of... And pressure? What pressure?
Fatema Rajkotwala Dec 18, 2010 7:34 AM
While the exit of ‘Kaun Banega Crorepati’ caused some concerns , the opening numbers for the big ticket ‘Jhalak Dikhla Jaa’ in the metro markets have ensured a good weekend for the channel officials. With 4.5 TVR for the curtainraiser episode and an average rating of 5.6 TVR for the opening episodes, Sony’s Ajit Thakur calls the numbers “unprecedented”.
Fatema Rajkotwala Dec 18, 2010 7:28 AM
As the year-end approaches, entertainment biggies gear up to put up a good show. In a strategic content alliance, STAR India and Reliance Broadcast Network Ltd have joined hands to leverage their brand offerings. Their first such joint property – ‘Big Star Entertainment Awards’ – will be aired on Star Plus on December 31, 2010 at 10 pm.
Fatema Rajkotwala Dec 16, 2010 7:23 AM
The New KBC, as Sony Entertainment Television officials like to call it, had begun with a bang despite the skepticism around the show given the previous two seasons. As the show ends, the industry is divided over the latest season’s performance – while one view is that the finale episode could have rated better, the other view is that this has been one of the better seasons, where all episodes held on to the ratings till the very end, and the show allowed Sony to beat Zee on enough occasions to be at the No. 3 spot.
Fatema Rajkotwala Dec 16, 2010 7:19 AM
Can a single programming move make or break a channel’s weekly performance? Can a channel bring about a loyalty shift in its viewers by offering an occasional treat here and there? As it turns out, a strategic programming layout does wonders, more so in the less highlighted weekend charts. In the Hindi general entertainment space, top two channels – Star Plus and Colors – are leaving no stone unturned to push the ratings envelope.
Fatema Rajkotwala Dec 9, 2010 9:37 AM
The ‘Raw’ battle to lure the youth was out in the open when MTV announced its ‘Stay Raw’ philosophy last week, and Bindass launched its own ‘Raw’ campaign showing the channel’s positive ratings performance in 2010. While the content options for the youth are increasing, another interesting point to note is that the youth connect has moved beyond television.
Fatema Rajkotwala Dec 1, 2010 7:55 AM
The 9 pm slot was set to see some heated battle last week. Star Plus’ ‘Gulaal’ has thrown its first set of numbers, ‘Bigg Boss’ continued with its spike episodes – this week with Pamela Anderson in the house, ‘KBC’ was busy with its own plans, and Zee TV’s ‘Pavitra Rishta’ delivered some of its best numbers. The 9 pm slot is surely not an easy one to lead.
Fatema Rajkotwala Nov 25, 2010 8:12 AM
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