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Two players – SAB TV and Imagine TV – have stood out in Week 6 (Jan 29 to Feb 5) as per TAM Media Research data for the C&S 4+ markets.
Fatema Rajkotwala Feb 10, 2011 8:46 AM
Zee TV and Sony Entertainment Television have adopted the route of bidding a timely farewell to shows to make way for new content.
Fatema Rajkotwala Feb 10, 2011 7:19 AM
Simba Toys India has entered into an exclusive alliance with the ICC to manufacture and merchandise World Cup mascot ‘Stumpy’ for the first time in India.
Fatema Rajkotwala Feb 9, 2011 7:30 AM
Channels are quick to counter criticism that most female protagonists are still shown in a regressive light, and insist their leading ladies are ‘progressive but deeply rooted in tradition’. Part 2 of this special report takes a look at this divide...
Fatema Rajkotwala Feb 8, 2011 7:23 AM
In Part 1 of this special report, e4m takes a look at how leading Hindi GECs have helped shaped their leading ladies.
Fatema Rajkotwala Feb 7, 2011 8:58 AM
With barely two weeks left to the start of a high octane cricket season, all related industries are geared up to put forth their most aggressive strategies in place.
Fatema Rajkotwala Feb 7, 2011 7:38 AM
Spearheading the ICC Cricket World Cup, official broadcaster ESPN Star Sports has roped in Sony India as joint ‘On-air Broadcast Sponsor’.
Fatema Rajkotwala Feb 2, 2011 8:27 PM
Two months since its launch in mid-November 2010, ‘Gulaal’ has not matched up its predecessor ‘Bidaai’ on the ratings charts. Is the ‘Gulaal’ gamble paying off?
Fatema Rajkotwala Jan 31, 2011 7:10 AM
The countdown to ‘Zor Ka Jhatka’s premiere on Imagine TV has started and the channel is exploring innovative marketing avenues to ensure that everybody sits up and takes notice…
Fatema Rajkotwala Jan 28, 2011 9:32 AM
Extending the channel’s brand promise of ‘Rishta Wahi, Soch Nayi’, Star Plus has launched a television anthem and three new weekend shows starting January 29. Uday Shankar, CEO, STAR India speaks to e4m.
Fatema Rajkotwala Jan 25, 2011 7:19 AM
Starting Monday, January 24, Sahara One is expanding its primetime boundaries. Now, all its primetime shows will be on air from 7.30 pm to 11.30 pm.
Fatema Rajkotwala Jan 24, 2011 7:33 AM
As an outcome of a review, FMCG giant Hindustan Unilever has re-evaluated its choice of OOH agency and consolidated the business with Lintas Media Group.
Fatema Rajkotwala Jan 24, 2011 7:14 AM
With ‘Kali – Ek Agnipariksha’ and ‘Maryada – Lekin Kab Tak?’, Star Plus made an attempt at fiction in the late night (11.00 pm to midnight) slot after a gap of six years. Has the effort paid off?
Fatema Rajkotwala Jan 21, 2011 7:38 AM
Color’s new fiction shows ‘Phulwa’ and ‘Mukti Bandhan’ that replaced ‘Bigg Boss Season 4’ have opened well for the channel. The weekend format show ‘Chak Dhoom Dhoom’ however is off to a slower start.
Fatema Rajkotwala Jan 20, 2011 7:08 AM
FoodFood is set to launch on January 24, 2011. The channel has appointed Ogilvy India and Motivator India for its ad duties.
Fatema Rajkotwala Jan 19, 2011 7:38 AM
Buoyed by the reception to ‘KBC Season 4’, Sony has signed a two-year deal with Amitabh Bachchan as host. The next season will be seen sometime this year.
Fatema Rajkotwala Jan 18, 2011 7:15 AM
AXN has beefed up its primetime offering with new game show ‘India’s Minute to Win It’, as the channel charts it growth path in 2011.
Fatema Rajkotwala Jan 18, 2011 7:12 AM
Markand Adhikari, the man behind four successful channels, has announced his return to the Hindi GEC fold with the launch of three new channels by January 20, 2011.
Fatema Rajkotwala Jan 17, 2011 8:55 AM
Commenting on the periodicity of ratings, Raviratan Arora, MD, Audience Measurement and Analytics (aMap) affirms that less frequent information can make the market inefficient and make media buying more error-prone.
Fatema Rajkotwala Jan 14, 2011 7:45 AM
In conversation with exchange4media, AAAI President Nagesh Alai speaks on agencies paying for research and AAAI being an active constituent of Broadcast Audience Research Council (BARC).
Fatema Rajkotwala Jan 13, 2011 4:34 PM
‘Bigg Boss’ ended its fourth season on January 8, 2011 with a 6.7 TVR, helping Colors move up the ratings charts and remain rooted on the No. 2 position in its genre.
Fatema Rajkotwala Jan 13, 2011 11:48 AM
In the Hindi GEC space, Zee TV has seen a rise in ratings, inching closer to Colors at the second position, and further up from Sony at number four.
Fatema Rajkotwala Jan 13, 2011 9:15 AM
A TG as erratic as the youth is difficult to decipher and needs constant tracking. Music/ youth channels like MTV, Channel [v] and Bindaas have taken the lead in demystifying this segment. exchange4media takes a look at their initiatives.
Fatema Rajkotwala Jan 12, 2011 8:08 AM
Channels in all genres witnessed much activity in 2010. In this Rewind 2010 special, exchange4media presents the report card of the major channels across genres and the various initiatives undertaken by them in the year gone.
Fatema Rajkotwala Jan 10, 2011 7:35 AM
New developments at Adiem Ventures see Rohit Gopakumar and Vikas Khanchandani elevated as Executive Vice Presidents, while Shailendra Shetty will now be Senior Vice President.
Fatema Rajkotwala Jan 7, 2011 7:52 AM
Close on the heels of appointing Vidyadhar Khatavkar as Group COO, Raj TV Network has promoted Sanjay Banerjee to National Head – Sales & Marketing.
Fatema Rajkotwala Jan 7, 2011 7:49 AM
The Hindi general entertainment genre witnessed more than its share of excitement in 2010. exchange4media takes a look at the new age marketing strategies, content innovations, experimentation with time bands and rebrandings undertaken in the year gone...
Fatema Rajkotwala Jan 7, 2011 7:45 AM
Vidyadhar Khatavkar has joined Raj TV Network as Group COO after a successful run of about two years as Senior Vice President, Media & Strategy at Cellcast Interactive India.
Fatema Rajkotwala Jan 6, 2011 7:48 AM
With a flurry of progammes marking the year-end fare on Hindi GECs, exchange4media takes a look at how the top channels fared in the last week of 2010.
Fatema Rajkotwala Jan 6, 2011 7:44 AM
Can dance reality shows make the TRPs dance to their beats? What makes for a ‘most-watched’ dance reality show? exchange4media finds out…
Fatema Rajkotwala Jan 5, 2011 7:31 AM
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