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Courtesy Pratiyogita Darpan, Hindi monthly magazine’s readership share, as per IRS 2010, has seen a rise this year.
Fatema Rajkotwala Mar 15, 2011 11:33 AM
English dailies in India have seen a positive 2010 recording a quarter-on-quarter average issue readership growth.
Fatema Rajkotwala Mar 15, 2011 10:51 AM
The final quarter of 2010 has seen a steady upward rise in average issue readership numbers for nine out of ten Hindi daily publications in the country. The genre on the whole, has shown growth in each quarter.
Fatema Rajkotwala Mar 15, 2011 10:33 AM
TAM Sports has released six-metro data till March 8, 2011. In the 24-match data so far, India-Ireland has become the second highest viewed match, beating even India-Bangladesh ratings.
Fatema Rajkotwala Mar 14, 2011 11:26 AM
While in six metros, the India-England match had rated well, in All India ratings, the match has delivered 11 TVR, peaking at 20.96 TVR.
Fatema Rajkotwala Mar 10, 2011 11:37 AM
BIG CBS has announced the launch of its women-centric channel for contemporary Indian couples – Love – on March 21, 2011.
Fatema Rajkotwala Mar 9, 2011 10:03 AM
Colors has announced the launch of its latest weekend reality format property, ‘Guinness World Records - Ab India Todega’, which will air from March 18, 2011.
Fatema Rajkotwala Mar 9, 2011 7:37 AM
As per TAM Sports data, the highest rated match so far in the ICC Cricket World Cup 2011 was the India-England match played on February 26, scoring a 12.63 TVR in CS 4+ six-metro markets, peaking at 24.09 TVR.
Fatema Rajkotwala Mar 7, 2011 10:58 AM
Suresh Bala, who quit Zoom, the lifestyle channel from Bennett, Coleman and Company Ltd (BCCL), as CEO in June 2010, will be heading Zee’s international business in the US.
Fatema Rajkotwala Mar 7, 2011 7:42 AM
MSM’s proposed music channel Mix, RBNL’s Imagine Showbiz and 9XM’s two regional channels will be new entrants in the music channel genre this year. Is there space for more? exchange4media finds out…
Fatema Rajkotwala Mar 7, 2011 7:38 AM
Looking back at the week, Fatema Rajkotwala, Broadcast reporter for exchange4media, sums up the numbers in words.
Fatema Rajkotwala Mar 5, 2011 7:25 AM
TAM Sports has released data for All India ratings for the first 10 matches of the World Cup 2011. The Pakistan- Sri Lanka match as emerged as the second most watched match of the series so far, pulling in ratings of 3.8 TVR and peaking at a 9.19 TVR.
Fatema Rajkotwala Mar 3, 2011 8:28 AM
Week 9 2011 has seen a change in the face of Hindi GEC sector with Zee TV moving up the ladder to No. 2 position past Colors, while SAB is now placed fourth, ahead of sister channel Sony Entertainment Television.
Fatema Rajkotwala Mar 3, 2011 7:23 AM
With two days to go for the 83rd Academy Awards 2011, English channels are putting up their juiciest Oscar content for the big day. exchange4media takes a peek at what lies in store…
Fatema Rajkotwala Feb 25, 2011 8:33 AM
The direct-to-home (DTH) industry want lower custom duties on set-top boxes (STB) and reduction in license fee in their Budget 2011 wishlist.
Fatema Rajkotwala Feb 25, 2011 8:09 AM
Broadcasters have highlighted their Budget 2011 wishlist as well as grievances as they point out the gaping holes in the current infrastructure for the industry.
Fatema Rajkotwala Feb 25, 2011 7:38 AM
AdEx India, a division of TAM Media Research, reveals the top advertisers on Day 1 of the ICC World Cup 2011 that began on February 19.
Fatema Rajkotwala Feb 24, 2011 9:29 AM
TAM Sports data for CS 4+ All India market show a gross rating of 7.47 TVR, peaking at 12.2 TVR, for the India-Bangladesh World Cup match. The digital universe has responded better to the games than analog.
Fatema Rajkotwala Feb 24, 2011 9:28 AM
Three days into the ICC World Cup 2011 and the industry is abuzz with predictions… exchange4media finds out what media planners have to say.
Fatema Rajkotwala Feb 24, 2011 9:28 AM
Even as most Hindi general entertainment channels have seen depleted ratings, Colors had added a chunk to its scorecard as per data from TAM Media Research.
Fatema Rajkotwala Feb 24, 2011 7:39 AM
In the unpredictable Hindi GEC ratings game, in TAM Wk’08’11 (Feb 12 to Feb 19) Colors has gained 45 points moving up to 283 GRPs, while most peer channels have taken a fall in ratings. exchange4media takes a look behind the scenes...
Fatema Rajkotwala Feb 24, 2011 7:37 AM
TAM Sports data for CS 4+ All India market show a gross rating of 7.47 TVR, peaking at 12.2 TVR, for the India-Bangladesh World Cup match. The digital universe has responded better to the games than analog.
Fatema Rajkotwala Feb 23, 2011 3:21 PM
The ICC Cricket World Cup 2011 has begun, but whether it is media owners’ alternate plans or advertisers’ big campaigns, IPL is an awaited property once again, or so says Rohit Gupta, President, Multi Screen Media.
Fatema Rajkotwala Feb 23, 2011 8:05 AM
TAM Sports data shows that ratings for the six-metro market of the first match of the ICC Cricket World Cup 2011 (India vs Bangladesh) has a gross rating of 7.8 TVR, with a peak rating of 12.48 TVR.
Fatema Rajkotwala Feb 22, 2011 9:23 AM
According to Ormax Media’s syndicated study on ICC World Cup – ‘Day After Cricket’ (DAC), Pepsi has emerged as the most-recalled brand advertised (unaided level).
Fatema Rajkotwala Feb 22, 2011 8:07 AM
One of the long term sponsors with ICC is Reliance Digital TV (RDTV), the Direct- to- Home (DTH) service provider.
Fatema Rajkotwala Feb 22, 2011 8:05 AM
As the current batch of reality shows approach a close, Hindi GECs have dug into the replacements’ list. February 2011 will see a host of new launches by Hindi GECs.
Fatema Rajkotwala Feb 18, 2011 7:21 AM
In an attempt to grow its GRPs further, SAB is geared to increase content hours to six days a week beginning June 2011, and also invest in reach to achieve 200+ GRPs in the next fiscal year.
Fatema Rajkotwala Feb 17, 2011 7:14 AM
Airtel Digital TV, the DTH service from Bharti Airtel and one of the associate sponsors of ICC World Cup 2011, is approaching the cricket season with a two-word philosophy – High Definition.
Fatema Rajkotwala Feb 15, 2011 9:53 AM
The ‘awards seasons’ managed decent ratings this year. e4m takes a look at the entertainment fare laid out by Hindi GECs in the weekend gone by.
Fatema Rajkotwala Feb 11, 2011 7:07 AM
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