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Ashok Das, MD, Hansa Research, speaks to exchange4media exclusively on the implications of the IRS 2009 R1 results and why it is important for the growth of the print industry in the country.
Cassandra Serpes May 12, 2009 8:22 AM
As per the Indian Readership Survey (IRS) 2009 R1 data, released by the Media Research Users Council on May 8, Hindustan Times is the top publication in Delhi, while The Times of India is the top publication in Mumbai. When it comes to the publication that showed growth in Mumbai, DNA is on top. TOI shows the maximum decline among the top five English dailies. <br> <a href=http://www.exchange4media.com/IRS/2009/fullstory.asp?section_id=40&news_id=34711&tag=30005&pict=0 target= _blank>Expert View: Anita Nayyar – Some happy, some sad in Mumbai and Delhi</a>
Cassandra Serpes May 11, 2009 8:22 AM
Magazines have continued to see a decline in readership in IRS 2009 Round 1. Among English magazines, not a single publication has shown growth. India Today leads the pack. Hindi magazines face even bigger declines. Saras Salil is placed No. 1 here. Among language magazines, Vanitha is in the lead.
Cassandra Serpes May 9, 2009 7:28 AM
There are no major surprises or upsets in the IRS Round 1 2009 data released by MRUC on May 8, 2009. Dainik Jagran continues as the No. 1 Hindi daily with an Average Issue Readership (AIR) of 16,072,000, while The Times of India maintains its lead among the English dailies with an AIR of 6,866,000.
Cassandra Serpes May 9, 2009 7:27 AM
exchange4media.com, in association with Blogworks.in, has initiated the India Social Media Summit 2009, which attempts to capture insights into the impact of this medium, the tools, and the emerging trends. The Summit, presented by BigAdda.com, will be held in Mumbai at the Taj Lands End on March 27, 2009.
Cassandra Serpes Mar 26, 2009 8:02 AM
After being in the media industry for 39 years, John Steedman, the CEO and Chairman of GroupM APAC, is retiring. GroupM India bid farewell to Steedman on March 10, 2009, and the get-together saw the Indian media industry’s Who’s Who. In a conversation with exchange4media, Steedman said that GroupM India was the pinnacle of the kind of work that GroupM wanted to do across its offices.
Cassandra Serpes Mar 12, 2009 7:39 AM
It was JWT all the way at the Effie Awards 2008, organised by the Advertising Club Bombay on November 26. Apart from winning various other metals, JWT has bagged the ‘Marico Uncommon Sense Award’, the ‘Yahoo! Big Idea Award’, the ‘Grand Effie Award’ and above all, the ‘Effie Agency of the Year’. Colvyn Harris, CEO, JWT India, is hoping for a repeat performance in 2009 as well.
Cassandra Serpes Nov 27, 2008 6:28 AM
The two-day INMA South Asia Conference got underway in Mumbai on November 13. The Conference seeks to look at the challenges of the dynamic South Asian media landscape and how to create value by addressing four key areas – cost-cutting, how to build a multimedia enterprise, building revenue and acquiring and retaining people.
Cassandra Serpes Nov 14, 2008 5:29 AM
Day two of the Asia Brand Congress 2008, held in Mumbai on September 25-26, saw panellists discuss on ways to engage the consumers of a brand through various mediums. The two-day event was presented by Times Now, while exchange4media.com was the online media partner and Pitch and Impact were the trade media partners.
Cassandra Serpes Sep 29, 2008 8:49 AM
Day one of the Asia Brand Congress 2008 concluded on a jubilant note with Awards for Brand Excellence given out to some of the best brands and marketers. The two-day Congress is being held in Mumbai on September 25-26. The event is presented by Times Now, while exchange4media.com is the online media partner and Pitch and Impact are the trade media partners.
Cassandra Serpes Sep 27, 2008 8:15 AM
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