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The slowdown of last year saw a shrink in the advertising pie. The question that topped everybody’s mind: is the Indian media under-priced and how do Indian media CPTs compare with those of the other countries? Can the advertising pie grow without the corresponding growth of sales of products and services it promotes? To answer these questions were a set of eminent speakers at the session on ‘Time to Grow - The Advertising Pie (Media)’.
Cassandra Serpes Apr 10, 2010 10:54 AM
Day 2 of GoaFest 2010 saw the announcement of the winners of the highly anticipated Media Abbys. Maxus scored the maximum with 11 metals comprising one Gold, five Silver and five Bronze Abbys. Lodestar Universal and Mudra Max won three Gold Abbys each, while Mindshare won two Golds.
Cassandra Serpes Apr 10, 2010 8:45 AM
Following the welcome address by GoaFest Chairman Colvyn Harris, GoaFest 2010 started off with the knowledge sessions, the first of which was presented by Will Collin, Partner, Naked Communications. In keeping with the festival theme of ‘Survival of the Freshest’, Collin gave various points on freshness in communicating to the audiences.
Cassandra Serpes Apr 10, 2010 8:40 AM
The capabilities of agencies are often questioned: are they doing enough, and what stops them from doing more? The moot question is whether the agencies are getting distracted from their core function of creativity by venturing into different verticals. The session on ‘Time to grow – Agency capabilities’ on Day 1 of GoaFest 2010 addressed these questions and more…
Cassandra Serpes Apr 9, 2010 8:54 AM
The Global Thought Leaders Series on Day 3 of FICCI Frames 2010 saw an interesting discussion on the needed to hasten digitisation and also delved upon the menace of piracy and ways to tackle it. Moderated by exchange4media Group’s Anurag Batra, the panelists included Nokia’s Adam Mirabella, Intel Corp’s Jeffrey T Lawrence, and IBM’s Steven M Abraham.
Cassandra Serpes Mar 19, 2010 8:37 AM
The IRS 2009 R2 radio data for the Hyderabad, Chandigarh, Thiruvananthapuram, and Guwahati markets have seen a mixed listnership pattern for the FM players. While some cities have seen a high growth in listenership, others have seen de-growth.
Cassandra Serpes Jan 12, 2010 7:51 AM
The recent IRS R2 2009 Radio data, is released by the MRUC and researched by Hansa Research, sees Radio Mirchi topping the charts. When it comes to different towns and cities in the country, there is always a favourite channel. Exchange4media takes a look at the listnership at five major cities – Ahmedabad, Bhopal, Kochi, Lucknow and Pune.
Cassandra Serpes Jan 11, 2010 9:27 AM
As per the Indian Readership Survey 2009 R2 data, like most other publications, Oriya dailies, too, have seen the decline trend with six of the top seven publications showing a drop in average issue readership (AIR).
Cassandra Serpes Nov 28, 2009 7:41 AM
Punjabi dailies have fared better than most language publications as per the Indian Readership Survey (IRS) 2009 R2 data. All the publications have recorded growth in their average issue readership (AIR). Ajit leads among the Punjabi dailies.
Cassandra Serpes Nov 27, 2009 7:57 AM
The readership story for Telugu publications is not a very happy one with both dailies and magazines witnessing decline as per the Indian Readership Survey (IRS) 2009 R2 data. Among the dailies, Eenadu leads, while Swati Sapari Vara Patrika leads among magazines.
Cassandra Serpes Nov 27, 2009 7:56 AM
As per the Indian Readership Survey (IRS) 2009 R2 data, English publications see no different trend in their average issue readership (AIR). Magazines have taken a harder hit than newspapers, as have been seen in the last couple of rounds. Among the Top 10 English dailies, four have seen a decline in AIR. However, when it comes to magazines, not a single one in the Top 10 list has seen growth.
Cassandra Serpes Nov 27, 2009 7:54 AM
As in the case of most other language publications, Marathi publications, too, have a mixed bag of highs and lows as per the Indian Readership Survey (IRS) 2009 R2 data. Just four of the Top 10 Marathi dailies have shown growth, while in magazines, three out of the four top Marathi magazines have registered growths.
Cassandra Serpes Nov 26, 2009 8:08 AM
Magazines have been taking a higher hit in readership than newspapers, as seen in the last few rounds of the Indian Readership Survey (IRS). As per the IRS 2009 R1 data, the story is no different for Hindi magazines. Eight of the Top 10 Hindi magazines have seen a drop in average issue readership (AIR). On the other hand, just one of the Top 10 Hindi dailies has recorded a fall in AIR.
Cassandra Serpes Nov 26, 2009 8:03 AM
The story is not a very happy one for Gujarati publications, with not a single publication in the Top 10 list – both dailies and magazines – seeing growth in average issue readership (AIR), as per the Indian Readership Survey (IRS) 2009 R2 data released on November 23.
Cassandra Serpes Nov 26, 2009 8:02 AM
While most publications are seeing a decline in their Average Issue Readership (AIR) in the major markets, Kolkata emerged as a unique market with most of its publications registering growths. In the Kolkata MC market, nine out of 10 publications have shown growth, while in Kolkata (Rest of UA) eight of the 10 publications have shown growth.
Cassandra Serpes Nov 25, 2009 8:39 AM
The decline trend continues in the Hyderabad market as well as per the Indian Readership Survey (IRS) 2009 R2 data on Average Issue Readership (AIR). Of the top five publications in this market, not a singe publication has shown growth. Eenadu, which is the highest read publication in Hyderabad, has seen a decline of 3.3 per cent.
Cassandra Serpes Nov 25, 2009 8:31 AM
The decline story is no different for business publications. The Economic Times has maintained its massive lead in this segment despite registering a marginal drop in its readership. Mint, too, has seen a drop in readership. Among business magazines, leader Business Today and No 2 Business India, too, have lost on readership numbers.
Cassandra Serpes Nov 24, 2009 9:00 AM
According to the Round 2 of the Indian Readership Survey (IRS) 2009, just like in the last round, magazines seem to have taken a hard hit on their average issue readership (AIR) in this round as well. A detailed look shows that 12 out of the top 20 magazines have seen a drop in their AIR numbers.
Cassandra Serpes Nov 24, 2009 8:59 AM
It is not everyday that a brand gets to celebrate its 50th birthday. Fevicol is celebrating this landmark occasion with a special advertisement – ‘Moochwali’, promoted as world’s shortest feature film – which was premiered in Mumbai on November 12, 2009. On the occasion, Team Fevicol also took the gathering on a walk down memory lane.
Cassandra Serpes Nov 13, 2009 8:16 AM
Praveen Tripathi, former CEO of Hansa Consulting, has joined Pidilite Industries Ltd as President, Marketing & Sales.
Cassandra Serpes Nov 13, 2009 8:11 AM
Mudra Group has announced the elevation of Jude Fernandes as CEO of Mudra Advertising and, Sandeep Vij has become the CEO of and DDB Mudra Group. The structure has been put in place to drive the future of the group, where in DDB Mudra too is set to become a stronger brand.
Cassandra Serpes Nov 11, 2009 8:15 AM
‘Changing Times, Changing Consumers, Changing Rules of Marketing’ came under the scanner at the Consumer 360 seminar organised by the Nielsen Company in Mumbai on November 4. Consumer 360 gave some deep insights on what consumers really wanted and how brands could adapt to those needs through various mediums.
Cassandra Serpes Nov 5, 2009 8:08 AM
The Indian Magazine Congress (IMC) is back in its fifth year, and this year the focus will be on the ‘Magic of Magazines’. IMC 2009 is being held in Delhi on November 5-6 and would see the participation of who’s who of the media and advertising fraternity. An initiative of the Association of Indian Magazines (AIM), the IMC is presented by Worldwide Media (WWM), in association with Chitralekha and Canon.
Cassandra Serpes Nov 4, 2009 7:32 AM
The XMudra reunion, which took place on September 18 in Mumbai, saw several eminent people from the industry come together to celebrate the pleasant memories of the past years. It was an evening of walking down memory lane with numerous stories, a lot more catching up and a live band performance.
Cassandra Serpes Sep 21, 2009 7:36 AM
More the merrier could be on any side of the see-saw, depending on what it is applicable to. But in media, is more really the merrier? A panel comprising Karthi Marshan, Rahul Dev, Rajiv Kumar, Sandeep Lakhina, Sudhir Chaudhary, and Ujjawal Chaudhary, and moderated by BV Rao discussed this at length. The occasion was the day-long NewsNext 2009 conclave, held by the exchange4media Group in Delhi on August 26. Times Now was the main sponsor of NewsNext 2009.
Cassandra Serpes Aug 28, 2009 9:33 AM
Looking for new growth avenues is imperative for any industry to grow and survive, especially in times of economic crunch. This is true for news media as well. ‘News Media’s Search for New Growth Avenues’ was discussed at length in a lively debate at the NewsNext 2009 conclave by a panel comprising Anita Nayyar, Rahul Sood, Sandeep Sharma, and Suhel Seth, of Counselage. Pranjal Sharma was the moderator.
Cassandra Serpes Aug 28, 2009 9:22 AM
The news broadcasting industry got together to felicitate its achievers in the second edition of the Airtel Indian News Broadcasting Awards (INBA), held in the Capital on August 26, 2009. exchange4media caught up with the winners to know what was going on in their minds as they received industry recognition.
Cassandra Serpes Aug 28, 2009 8:55 AM
The Emvies 2009, presented by the Advertising Club Bombay, on August 22 in Mumbai saw Mindshare walk away with the maximum metals. Mudra Max bagged the Grand Emvie. exchange4media caught up with the head honchos of the winning agencies heads to share their winning experiences and winning strategies. <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=35677&tag=31430&pict=0 target= _blank><b>In its 10th year, Emvies 2010 will be a mega event: Apurva Purohit</b></a><br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=35678&tag=31431&pict=0 target= _blank><b>Emvies 2009: The most enthusiastic night for media agencies</b></a>
Cassandra Serpes Aug 24, 2009 9:07 AM
It was THE big night for media agencies in India. The Emvies 2009, held on August 21 in Mumbai, saw media agencies in full attendance and in high spirits as the industry celebrated the best works.
Cassandra Serpes Aug 24, 2009 9:00 AM
English magazines have continued to show a decline in readership in the latest round of the Indian Readership Survey. Both Total Readership (TR) and Average Issue Readership (AIR) metrics see a sharp decline, with TR going down more. In an attempt to go beyond the analysis of topline data, exchange4media.com, in association with media analysis firm Stratagem Media, presents IRS 2009 R1 INSIGHT. Today’s Insight focuses on English magazines. <br> <a href=http://www.exchange4media.com/IRS/2009/fullstory.asp?section_id=40&news_id=34782&pict=3&tag=30005 target= _blank><b>IRS 2009 R1: ‘Readership surveys not geared to capture true readership of magazines’</b></a>
Cassandra Serpes May 19, 2009 9:29 AM
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