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The marketing is based on the vision of making Keventers an aspirational and uber trendy brand in the eyes of the consumer: Sitaram
Akshata R Murthy Nov 3, 2017 8:35 AM
The IT company's content solution has shown great results in research & analysis sector according to their Associate Director
Akshata R Murthy Nov 2, 2017 8:40 AM
The company also has plans to expand into Tier 2 and Tier 3 cities and partnering with an MTV show is further helping it to make all the right noises
Akshata R Murthy Nov 1, 2017 8:40 AM
He will be managing the entertainment content as part of his new role at Malayala Manorama TV
Akshata R Murthy Oct 25, 2017 7:45 AM
Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up
Akshata R Murthy Oct 24, 2017 11:08 AM
Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers
Akshata R Murthy Oct 23, 2017 8:41 AM
Britannia has increased digital spends by 10-15 per cent this year: Ali Harris Shere, VP – Marketing
The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform
Akshata R Murthy Oct 20, 2017 7:39 AM
This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited
Akshata R Murthy Oct 16, 2017 7:32 AM
With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.
Akshata R Murthy Oct 11, 2017 8:40 AM
Tablez India, a division of Abu Dhabi-based LuLu Group International, brings the US-based toys brand to India
Akshata R Murthy Oct 9, 2017 8:36 AM
Mahendra also gives a sneak peek of a major digital move that the brand plans to make in a month or two
Akshata R Murthy Oct 6, 2017 8:27 AM
With OTT playing a big role now, new Kannada channel Colors Super plans to focus on its core of storytelling instead of getting in the midst of the digital confusion
Akshata R Murthy Oct 5, 2017 8:36 AM
The Vice President & GM-India, InMobi, said that this year has been about making strategic partnerships, opening up to new innovations while keeping the business in mind
Akshata R Murthy Oct 4, 2017 8:24 AM
As the network forays into Karnataka with TV5 Kannada, Murthy tells us about the scope for growth in the new market and its differentiating points
Akshata R Murthy Oct 3, 2017 8:46 AM
The CMO of Future Lifestyle Fashion uses more in-store and digital in her marketing mix to acquire and engage with a bigger target audience
Akshata R Murthy Sep 29, 2017 8:11 AM
LinkedIn to launch the Daily Rundown notification plan to ensure that members never miss the day’s top headlines and stories being shared and talked about in their network.
Akshata R Murthy Sep 28, 2017 8:05 AM
Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India, says they will now make a concentrated effort to grow the gaming market in India, which has huge potential
Akshata R Murthy Sep 28, 2017 7:32 AM
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
Akshata R Murthy Sep 26, 2017 8:35 AM
Going omnichannel and providing impactful branding solutions is what makes Media Moments stand apart from the clutter
Akshata R Murthy Sep 25, 2017 8:17 AM
Bangalore’s first international music station had its RJs form their very own band and bring alive music from the ‘60s for a live audience
Akshata R Murthy Jun 9, 2017 8:07 AM
Optimistic about GST, industry experts predict high spending in advertising and marketing this season
Akshata R Murthy May 31, 2017 7:36 AM
Amit Sharma, CEO, ShopX, talks about how the company started to where it is right now, future plans and more
Akshata R Murthy May 29, 2017 8:06 AM
With the revenue billed at Rs. 1,400-1,800 cr, the southern markets are only going to get more lucrative
Akshata R Murthy May 26, 2017 8:58 AM
The Kerala based channel had launched their new app –- First News Live – in April this year
Akshata R Murthy May 20, 2017 7:53 AM
Vikatan Group will provide the news channel with regional news and analysis from TN
Akshata R Murthy May 19, 2017 7:59 AM
Netflix’s plans include engaging local viewers with local content
Akshata R Murthy May 18, 2017 8:10 AM
As controversial brands get dragged through the dirt by the online mob, industry creative heads suggest believing in one’s research, work and creations
Akshata R Murthy May 12, 2017 7:52 AM
Mathrubhumi, ClubFM win honours; over 600 entries received from down South
Akshata R Murthy May 9, 2017 8:11 AM
Shankar Subramaniam V, Head Advertising – South Accounts and Business Head – The Hindu Tamil cites increased input costs and circulation; says rates may go up by 5-10% this fiscal
Akshata R Murthy May 3, 2017 8:34 AM
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