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Experts feel that through innovation print players can still be relevant and attractive to the advertisers in digital era
Abid Hasan Nov 20, 2015 8:03 AM
Publishers feel govt should have considered print too. The situation of Indian print industry demands for an FDI and especially the magazine domain. It could have given the much needed boost
Abid Hasan Nov 19, 2015 8:14 AM
The government announced the increase in the FDI limit (foreign direct investment) of news and current affair channels, DTH and Cable Operators. Most leading broadcasters are in favour of FDI in news media
Abid Hasan Nov 16, 2015 12:39 AM
Hindi dailies gave some of the best one liner headlines. Interestingly, Pakistani newspaper, Dawn, did front page report on Bihar election results
Abid Hasan Nov 10, 2015 8:16 AM
Controversial advertisements from the Bhartiya Janta Party forced the Commission to ban their ads thrice and also file an FIR
Abid Hasan Nov 10, 2015 8:06 AM
Tyagi’s last stint was with Zenith Optimedia. He has an experience of 17 years in the media industry
Abid Hasan Nov 6, 2015 9:47 AM
Taking action against the ad, the Election Commission decided that there will be no advertisements in the newspaper on November 05, the day of the polls, unless the content proposed was pre-certified by them from the MCMC Committee
Abid Hasan Nov 6, 2015 8:13 AM
A blame game has kick started between the two parties over the strike by the Municipal Corporation of Delhi over irregular payment of salaries
Abid Hasan Nov 4, 2015 8:19 AM
Election Commission asks Election Commissioner to make sure that controversial ads, ‘Vote ki Kheti’ and ‘Daliton Ki thali’, don’t get published or republished
Abid Hasan Nov 2, 2015 8:36 AM
Joshi will be based out of Mumbai. Prior to this she was working with Outlook since 1999
Abid Hasan Oct 30, 2015 8:16 AM
Sources suggest that Times NOW will spend around Rs 20-22 crores for the new channel’s marketing. The group will promote it on all its channels and print offerings. There are plans to promote it in movie theatres and also on Hindi GEC channels
Abid Hasan Oct 29, 2015 8:14 AM
Kapoor was previously a senior journalist and columnist for The Indian Express
Abid Hasan Oct 29, 2015 8:09 AM
“It’s been only two years since Lenovo started business in the country and in a very short duration of two year we are among the top five brands in the country, we are expecting to move up from our current position,” said Mathur
Abid Hasan Oct 23, 2015 8:39 AM
Last year, e-commerce was the new kid on the block, advertising heavily on all the leading channels. This year too, the industry has maintained its position. ecommerce is leading in all the forms of advertising
Abid Hasan Oct 19, 2015 8:10 AM
Mahesh Samat, MD, EPIC Channel, spoke to exchange4media about the journey so far and his key focus areas for coming years. He also shared his opinion on ratings and advertisers
Abid Hasan Oct 15, 2015 9:36 AM
The festive season has kickstarted with heavy brand advertising. All the sectors are targeting not only national, but regional newspapers too
Abid Hasan Oct 15, 2015 9:27 AM
In her new role she will look after Mondelez’s Chocolate and Cheese Business for APAC. Bana was previously Chief Strategy Officer at Madison Media
Abid Hasan Oct 13, 2015 4:27 PM
More than 20 media persons were attacked over the past month in different parts of the country. exchange4media discusses the situation with senior journalists in order to find out how the government and media organisations can come up with security measures to protect media persons covering sensitive areas
Abid Hasan Oct 13, 2015 8:14 AM
The ad says switch to another channel if they {DEN Subscribers) are missing their favourite Star channels. The ad also prominently highlights how the DEN viewers are missing the India vs South Africa Cricket Series.
Abid Hasan Oct 6, 2015 8:21 AM
"Marketers must understand that irresponsible or offensive advertising doesn’t serve their marketing purpose. One can make an ad which is offensive or derogatory to women but it’ll not increase one’s revenue," says newly elected ASCI Chairman, HT Media’s Benoy Roychowdhury
Abid Hasan Sep 18, 2015 8:23 AM
Bana had been with Madison for four years. Her next destination in not known
Abid Hasan Sep 16, 2015 8:01 AM
SC has asked Centre to respond on this matter and the next hearing date is October 13
Abid Hasan Sep 15, 2015 8:58 AM
“We play with the news and its content in order to present it in a different manner. We tweak things when it comes to reporting but people are aware of the truth now and they are expecting us to show the truth,” says Kulshreshtha, Editor in Chief, News Nation Network
Abid Hasan Sep 15, 2015 7:48 AM
Political parties are amping up promotions of candidates using various platforms like print, TV, radio and out of home. Election Commission is planning a strategy to monitor misuse of money by parties, including paid news
Abid Hasan Sep 12, 2015 9:07 AM
On 14th September, Supreme Court of India will hear a review plea of state governments on ban of politicians' image in government ads. The Court had said,"Advertisement materials should be objective and not directed at promoting political interests of ruling party"
Abid Hasan Sep 11, 2015 8:54 AM
The news broadcasters discussed two key issues with the Secretary; carriage fee issues with MSOs and cable operators and revenue models for growth of the industry
Abid Hasan Sep 11, 2015 8:34 AM
"We are focusing on entertainment properties in India and trying to apply the same model of branding and promotion in India as we do around the globe," says Will Yang, Branding Director of Oppo
Abid Hasan Sep 8, 2015 7:56 AM
Following this move, Sharma is slated to work on some upcoming digital projects in near future
Abid Hasan Sep 4, 2015 9:02 AM
He had recently stepped down as Executive Editor of Aaj Tak after a stint of two years
Abid Hasan Sep 4, 2015 8:31 AM
Prior to this, she was working with Rediff as Editorial Director. This is her second stint with The Indian Express. In her previous stint, she was handling daily special investigation team
Abid Hasan Sep 2, 2015 3:57 PM
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