Date-wise News

The much-hyped Advertising Agencies Association of India’s (AAAI) Presidential Elections 2010 is over, and the AAAI has elected Nagesh Alai, Executive Director, Interface Communication, as its new President and Lynn de Souza, Lintas Media Group, Chairman and CEO is elected Vice President. The AAAI just wrapped up its annual general meeting in Mumbai, where the election process took place. It is understood that Alai has won by two votes. As is known, the other contestant for the President’s chair was Sandeep Goyal, Chairman, Dentsu India.

Noor Fathima Warsia Jul 30, 2010 6:54 PM

Discovery Networks Asia-Pacific has announced the launch of TLC, a premiere lifestyle channel, which will replace Discovery Travel & Living from September 1, 2010. TLC will adopt a much hipper and trendier look with new faces, new genres and new places.

exchange4media Staff Jul 30, 2010 8:52 AM

Intex Technologies (India) Ltd, an IT hardware, mobile phones and electronics company, has entered the social media space through ibibo and Facebook. The brand is all set to make a debut to promote its offering, IN 4470, touted as India’s first dual SIM and 2G phone to provide a 3G-live video chat feature.

exchange4media Staff Jul 30, 2010 8:51 AM

Reckitt Benckiser claims to have become the first FMCG company to launch a social media game on Facebook with poweRBrands. poweRBrands gives players the unique opportunity to test their marketing and business ability, learn strategy and decision making skills, and be introduced to the unique culture and challenges that face Reckitt Benckiser marketers every day.

exchange4media Staff Jul 30, 2010 8:50 AM

BBDO/ Proximity India has launched a study on the power and dynamics of social movements, and the implications they have on brands. The study, called ‘How your brand can incite a movement’, analyses over a hundred social movements from across the world that have had significant impact on the way large numbers of people think and behave.

exchange4media Staff Jul 30, 2010 8:50 AM

Reliance Broadcast Network Ltd, which recently announced its integrated sales team, Big Connect, has announced the appointment of Ashish Rathi as City Sales Head, Mumbai, Big Connect. A Post Graduate in Business Administration Marketing & Finance from the prestigious Narsee Monjee Institute of Management Studies and an M.Com from Jainarain Vyas University, Rathi began his professional journey as a Business Development Executive with Aptech Computer Education, following it up with a two-year stint in sales at Shaw Wallace. In 2004, he joined ICICI Bank as their Area Sales Manager, where he successfully worked on the corporate salary accounts business for the bank, quickly growing to the post of National Sales Manager in less than six years.

exchange4media Staff Jul 30, 2010 8:49 AM

Navbharat Times (NBT), the Hindi daily from BCCL, is set to launch its Gurgaon edition on August 1, 2010. The Gurgaon edition will target a new set of young and aspiring local readers. Priced at Rs. 2.50, this edition will consist of eight hyper local pages apart from the regular national, international and sports pages.

Nitin Pandey Jul 30, 2010 8:49 AM

Impact Marketing Services, one of India’s top six integrated marketing services agencies, has appointed Kaushik Sen as Creative Director. Sen will be spearheading the creative initiatives at Impact Marketing Services, including developing communication strategies and creating holistic, 360 degree communication packages for a wide spectrum of clients. During a career spanning more than 15 years, Sen has won many prestigious Promotion Marketing Awards of Asia. He has worked on brands like Microsoft, Ananda Bazar Patrika, IndianOil, Mother Dairy, Verizon, ESPN Star Sports, HP, Sony Ericsson, Cisco, Wipro, ITC, Max Bupa, Reliance Communications, and many others. Prior to joining Impact Marketing Services, Sen had worked for companies including Solutions | Digitas, Rediffusion Y&R, Joint-Arms Communications and INCommunications.

exchange4media Staff Jul 30, 2010 8:48 AM

To contemplate over the present condition of the growing event management industry and advertisers’ concerns around it, exchange4media Group’s organised a Roundtable discussion on July 29, 2010 in Delhi. The conference, which was part of the run-up to the launch of the Group’s new event website, witnessed stalwarts from both event and advertising industries discussing various complicated issues related to the industry. The topic of discussion was ‘Do events deliver value for their advertisers given their limited reach?’

Nitin Pandey Jul 30, 2010 8:48 AM

Balaji Telefilms has decided to hand over the creative mandate for its upcoming motion picture projects to Rediffusion Y&R. No pitch process preceded this development. The incumbent agency was Marching Ants. This win comes close on the heels of Rediffusion Y&R bagging the creative duties of DNA in June 2010.

Tasneem Limbdiwala Jul 30, 2010 8:47 AM

OMD India is ending a good week. Earlier this week, the agency had bagged the media business of Venus Water Heaters. And now, textile company Sangam India has appointed OMD India as it media AoR for its new textile brands. The combined account size of the two businesses is in the vicinity of Rs 18 crore.

Noor Fathima Warsia Jul 30, 2010 8:46 AM

The much spoken and written about Advertising Agencies Association of India (AAAI) President elections would take place at the Association’s annual general meeting on July 30, 2010. Interface Communication’s Nagesh Alai and Dentsu India’s Sandeep Goyal, the two contenders for the post, speak to exchange4media on their final thoughts before the D-Day.

Noor Fathima Warsia Jul 30, 2010 8:44 AM

<p align=justify> “We all took salary haircuts. The entire team rallied behind me. It was a collective chest that took the bullet. I am eternally grateful to them for that.”<br><br> <p align=justify> “We are a punctuation mark in many stellar corporate statements. That is such a blessing.”

exchange4media Staff Jul 30, 2010 12:00 AM