Date-wise News

Discovery Networks Asia-Pacific (DNAP), a division of media company Discovery Communications, has changed its logo for its flagship network Discovery Channel and refreshed on-air brand campaign across the region starting March 29. The on-air campaign continues from its infectious “The World is Just Awesome” campaign, which was launched late last year and celebrates everything positive that the world has to offer.

exchange4media Staff Mar 28, 2009 9:21 AM

After working with brands like Pepsi and Airtel, Yatish Mehrishi has joined Radio Mirchi Delhi as Cluster Head and Station Director. Mehrishi He will be reporting to Nandan Srinath, COO, Radio Mirchi, in the interim. Mehrishi has 11 years’ experience in marketing and his previous association was with Motorola as Brand Manager.

exchange4media Staff Mar 28, 2009 9:20 AM

In a bid to drive quality traffic, digital media agency Quasar Media recently created a comprehensive strategy for Network18’s horizontal portal In.com. For this, the media buying team of Quasar tactically planned and bought media properties on the basis of their visibility, coupled with innovative creatives to ensure maximum impact on sight.

exchange4media Staff Mar 28, 2009 9:06 AM

Travelocity India, the wholly-owned subsidiary of Travelocity, a global online travel agent (OTA), has unveiled a multi-pronged brand campaign that reflects Travelocity’s global legacy of commitment to customers. The TVC has been conceptualised by Interactive Avenues, while Lodestar Universal is the media agency.

exchange4media Staff Mar 28, 2009 8:52 AM

Shades of Yellow (SOY), a brand communications agency, has partnered with NGO Nyayabhoomi to use the three-wheeler auto-rickshaws plying in the Capital as an effective advertising vehicle. As part of this initiative, up to 75 per cent of the exterior and the entire interior of an auto would be used for advertising different brands.

exchange4media Staff Mar 28, 2009 8:42 AM

Outlook and Café Coffee Day have come together for a contest titled ‘Coffee Quest’, which got underway from March 23. The nature of the association is pure marketing and brand promotion, wherein Outlook is the content partner (running the contest), while Café Coffee Day is the venue partner.

exchange4media Staff Mar 28, 2009 8:38 AM

BSNL on Friday announced the launch of an entertainment broadband value added service with Hungama Digital Media Entertainment. The on-demand entertainment store is claimed to be the first of its kind on-demand digital entertainment service, which has been conceptualised and created by Hungama Digital Media.

exchange4media Mumbai Bureau Mar 28, 2009 8:37 AM

ZenithOptimedia has announced the launch of Newcast in India. Newcast is a specialist division of ZenithOptimedia, which develops and executes non-traditional media solutions. This new division in India will be headed by Senior Vice-President Navin Khemka.

exchange4media Staff Mar 28, 2009 8:36 AM

“The quality of magazines in India is the same as international titles. I think the Indian editors, the designs, the production people, the content – all are as good as any other country. The quality of Indian magazines is excellent; I have no doubt that India can have magazines of every kind. There is nothing to worry about,” says Donald D Kummerfeld, President & CEO, FIPP.

exchange4media Staff Mar 28, 2009 8:35 AM

India Social Media Summit 2009, organised by exchange4media.com, in association with Blogworks.in, was held in Mumbai on March 27. The event saw industry experts discussing at length the growth, impact and emerging trends of social media in India. The Summit was presented by BigAdda.com.

exchange4media Staff Mar 28, 2009 8:34 AM

Kunal Bajaj has been promoted to Account Director, Sales for West and South India region at CNN International. Based in Mumbai, Bajaj directly reports to Sonali Chatterjee, Sales Director for India and South Asia and is responsible for developing the network’s fast-growing advertising business from these regions. He is now responsible for managing a team that continues to expand CNN’s client portfolio, working alongside companies targeting global consumers across CNN’s on-air, online and mobile platforms. Bajaj had joined CNN in 2006 as Associate Account Manager and was promoted to Senior Account Manager in 2008. During his tenure, he has brought on board some key clientele from the corporate sector.

exchange4media Staff Mar 28, 2009 7:52 AM

Aditya Amar has been appointed as Vice-President - Marketing, North and East, Patrika Group. Amar will be based in Delhi and will report to Arvind Kalia, National Head - Marketing, Patrika Group. Prior to joining Patrika, Amar was associate Vice-President, Bhaskar Group. He has spent 14 years of his career at Bhaskar and was promoted from Senior General Manager to Associate Vice-President in April 2008. At Patrika, he will be responsible for the marketing efforts of the group for both print and multimedia in the North and East regions.

exchange4media Staff Mar 28, 2009 7:52 AM

Edelman has appointed Roger CB Pereira, CEO & Managing Director of R&PM:Edelman, as Global Vice Chairman for Edelman effective July 1, 2009. He will work closely with Edelman’s Global Client Relationship Managers (GCRMs) and large-client leads to provide an Emerging Markets perspective to global stakeholder engagement and communications strategies. Pereira, an ad industry veteran at the time, branched out into PR to found the firm in 1987 at the instance of the legendary JRD Tata. The first 25 years of Pereira’s career were in advertising, first at JWT and then at Shilpi, where he was the CEO for 13 years. During his advertising career, too, he and his firm were the recipients of several Indian and international awards. Subsequently, he served on the juries for these awards. More importantly, he initiated and helped found the Advertising Standards Council of India and the India Chapter of the International Advertising Association (IAA). He was also on the international Board of the IAA

exchange4media Staff Mar 28, 2009 7:51 AM