Date-wise News

MOMS, Madison’s outdoor unit, has divided its business into two geographical units. Rajneesh Bahl has been elevated as COO for West & South, and Dipankar Sanyal is COO for North & East. They will report to CEO, Soumitra Bhattacharyya.

exchange4media Mumbai Bureau Apr 16, 2007 6:36 PM

Gautam Adhikari, Chief Editor of DNA since its launch in mid-2005, has put in his papers today. Adhikari will be associated with the company till July. It is learnt that Sudhir Agarwal, Managing Director, Diligent Media, will hold charge of editorial responsibilities till a new editor is found.

exchange4media Staff Apr 16, 2007 2:24 PM

Print advertising of Skin Care products saw an 8 per cent rise in ad volumes in 2006. Fairness Creams garnered the maximum 28 per cent share closely followed by Skin Care Products. West and North zone publications cornered most of the ad volumes, with Newspapers accounting for 78 per cent share. HLL was the top advertiser in this category in 2006.

exchange4media Staff Apr 16, 2007 9:48 AM

Google has announced its plans to acquire DoubleClick, on which Microsoft reportedly had its eyes on, for US$ 3.1 billion. With this association, the players intend to offer superior tools for targetting, serving and analysing online ads of all types.

exchange4media Mumbai Bureau Apr 16, 2007 9:46 AM

This year, D&AD Awards has six Indian agencies from India in its In-Books. The agencies in the In-Books are A partnership with two entries, and one each from Saatchi & Saatchi, Meridian Communication, O&M, JWT and McCann Erickson.

Tasneem Limbdiwala Apr 16, 2007 9:44 AM

Close on the heels of launching its stations in Karnal and Bareilly, Radio Mantra has been on air in Jalandhar since April 13 this year. The commercial launch will follow shortly.

exchange4media Staff Apr 16, 2007 9:43 AM

A heavy advertiser on television and print, LG Refrigerators has lined up a major radio campaign on RED FM. The ‘Green Gyani’ campaign is aimed at promoting the USP of "Green Ion Door Cooling" technology in LG refrigerators. The campaign is breaking early next week.

exchange4media Staff Apr 16, 2007 9:41 AM

Ahmedabad-based Sambhaav Media has won the bid for advertisements on 1,096 buses of the Ahmedabad Municipal Transport Service (AMTS) for the next three years. Krishna Communications was handling the account for the last seven years.

exchange4media Staff Apr 16, 2007 9:39 AM

Zee TV has launched a new season of Titan Antakshari Elaane-e-Jung on April 13. The new season ropes in Li’l Champs’ three finalists along with new host Karan Oberoi. This property will be telecast every Friday and Saturday in 8.30 pm time band.

Tasneem Limbdiwala Apr 16, 2007 9:38 AM

Bangalore-based OOH agency Media Mindscapes has recently won the out of home duties for Haier Refrigerators. According to sources, the account size is worth around Rs 1 crore. Hair has recently launched a refrigerator with a freezer at the bottom.

exchange4media Staff Apr 16, 2007 9:36 AM

Triton has bagged the creative duties for the entire D’Cold range of products such as D’Cold Total and D’Cold Cough Syrup. The proposed communication spends are large in keeping with the mega targets set for the brand.

exchange4media Staff Apr 16, 2007 9:35 AM

Even as India lost sorely at the ICC World Cup this year and BCCI’s recent announcement on regulation of cricket endorsements, media planners feel that these developments are too temporary to affect cricket endorsements at large. exchange4media takes a look at what some of the top planners in the industry have to say.

exchange4media Staff Apr 16, 2007 9:33 AM

TME has a new proposition for its clients — to offer customised solutions. Keeping in line with this, the agency has redefined its brand identity to reflect the new thinking.

exchange4media Mumbai Bureau Apr 16, 2007 9:31 AM

Future Brands’ Santosh Desai, Britannia’s Vinita Bali and Lowe’s Balki got together for ‘Provocations’, an advertising debate organised by the Subhash Ghosal Foundation. The trio debated on ‘risk and responsibility’ in advertising. The event was sponsored by Mint, and the web partner was exchange4media.

exchange4media Mumbai Bureau Apr 16, 2007 9:30 AM