Date-wise News

Sony has announced another addition to its content line-up. ‘Virrudh… Har Rishta Ek Kurukshetra’ launches on March 26, 2007, in the 9.30 pm slot, from Mondays to Thursdays.

exchange4media Mumbai Bureau Mar 13, 2007 10:03 AM

Onida has decided on McCann Erickson for the forthcoming product lines in colour TVs and DVDs. The other agencies in the fray were Contract and Rediffusion DY&R. The account is pegged at Rs 30 crore.

Tasneem Limbdiwala Mar 13, 2007 10:01 AM

Coca-Cola has launched its juice drink brand, Minute Maid. The brand ambassador is video jockey Nikhil Chinnappa.

exchange4media Staff Mar 13, 2007 9:59 AM

Rasoi Group company JL Morison plans to reduce its dependence on its flagship brand, Nivea and focus on others such as Emoform, Equal and Morisons in its portfolio.

exchange4media Staff Mar 13, 2007 9:58 AM

Yahoo! has announced its ‘Big Shot in Cannes’ UGC contest where advertising professionals have to create online public service announcements regarding worthy environmental issues and causes.

exchange4media Mumbai Bureau Mar 13, 2007 9:57 AM

Kent Mineral RO system, a player in Mineral RO technology, has signed Esha Deol as its new brand ambassador in addition to Hema Malini and Ahana Deol. An advertising budget of 10 crores is put upfront for the year 2007-08.

exchange4media Mumbai Bureau Mar 13, 2007 9:56 AM

Google has announced the launch of its Cricket World Cup campaign that will also include a cricket blogging contest. A cricket micro-site would be the one-stop shop for all information related to the World Cup, allowing visitors to access regular updates, post individual comments and analysis and express their love for the game.

exchange4media Mumbai Bureau Mar 13, 2007 9:55 AM

Social networking site Fropper.com has taken the multimedia route to lure users. The website intends to target its TG comprising in the age group of 18 and 25 year olds with a message of getting to know more and more people.

exchange4media Staff Mar 13, 2007 9:54 AM

McCann Erickson has announced the promotion of Debashis Paul as Sr. VP. With this, he is also entrusted to lead the agency’s Delhi branch as General Manager.

exchange4media Mumbai Bureau Mar 13, 2007 9:53 AM

Blogging, as a tool for communications, has been on the rise over the years with more users relying on them for reviews, before subscribing to a service or buying a product. With this becoming a habit, blogs are becoming crucial to brands and their image.

exchange4media Staff Mar 13, 2007 9:52 AM

Percept emerged as the final winner of CAG Shield 2007, an annual cricket tournament organised for the advertising fraternity by Vyas Gianetti Creative (VGC).

exchange4media Mumbai Bureau Mar 13, 2007 9:51 AM

Situations Advertising has bagged the creative duties of Big Ones Icecream , which was hitherto with Response Kolkata.

exchange4media Staff Mar 13, 2007 9:50 AM

X|Media|Lab has announced its initiative to mentor ten ‘Digital entertainment’ projects through a three-day workshop at FICCI Frames. The think-tank and creative workshop for the winning digital media professionals will be attended by luminaries including Shekar Kapur and Priya Prakash.

exchange4media Mumbai Bureau Mar 13, 2007 9:49 AM

Vyas Giannetti Creative (VGC) has bagged the Silver World Medal at the New York Festival 2007. Among the various competitors participating, VGC has been one of the first Indian advertising agencies to have bagged this medal for special effects.

exchange4media Mumbai Bureau Mar 13, 2007 9:48 AM