Date-wise News

Mobile handset maker Motorola is betting big on India and as part of its strategy to increase its share of the mobile pie in the country, has decided to improve its distribution platform along with catering to the low-end segment.

exchange4media Staff Nov 29, 2006 11:22 AM

Virgin Comics and Jump Games have come together to create the magic of comics on mobile phones. Three games and an application have been developed by Jump Games for Virgin Comics.

exchange4media Mumbai Bureau Nov 29, 2006 11:21 AM

Sainath Saraban has been promoted as Executive Creative Director, Leo Burnett, Delhi. In his new role, he would be spearheading the creative team in Delhi. The development was confirmed by Jayshree Sundar, President-North, Leo Burnett. Saraban had joined the agency 14 months back as Creative Director.

Tuhina Anand Nov 29, 2006 11:16 AM

Sony and Ericsson are to extend their mobile handset partnership to develop TV-based services for mobiles and broadband-enabled devices.

exchange4media Staff Nov 29, 2006 11:14 AM

An online study conducted by the Department of Communication and Journalism, University of Pune, has claimed that readers of online editions of English newspapers in India have outstripped Non-Resident Indian readers.

exchange4media Staff Nov 29, 2006 11:12 AM

Jagran Engage, the OOH arm of Jagran Group, has been scouting for outdoor options in the East Delhi region, also the gateway to the NCR of Noida and Ghaziabad. The company has undertaken a study to gain knowledge of the area, the traffic pattern, the TG profile. And the study has thrown some interesting findings.

exchange4media Staff Nov 29, 2006 11:10 AM

BEI Confluence has bagged the creative mandate of real estate developer Ansal API. The account is worth Rs 18 crore. The incumbent agency was Grey Worldwide. BEI Confluence is already handling the Ansal API corporate account.

exchange4media Staff Nov 29, 2006 11:08 AM

In keeping with its plans to go beyond news, NDTV Ltd is launching a new general entertainment channel in July 2007. The news broadcasting company has tied up with filmmaker Karan Johar’s production company, Dharma Productions, in this regard.

exchange4media Staff Nov 29, 2006 11:05 AM

LG Electronics is going in for a makeover to associate itself with the youth. The company believes that targeting young customers is the key to tomorrow’s profit as 54 per cent of the population in India is below 25 years.

exchange4media Staff Nov 29, 2006 11:03 AM

BEI Confluence, which is on an account-winning spree, has added the newly launched Italian airline EuroFly to its kitty. The account size is in the region of Rs 5 crore.

exchange4media Staff Nov 29, 2006 11:01 AM

Close to completing the 10th year of its entry into this country, Canon India has started drawing up plans to `Indianise' its brand for better reach in the coming years. It had signed up cricketer Sachin Tendulkar as its corporate brand ambassador for driving the campaign.

exchange4media Staff Nov 29, 2006 10:58 AM

BEI Confluence is all set to strengthen its presence in East India. As part of this initiative, the agency has roped in Dhiman Dasgupta as Vice-president, Eastern India operations. He will be assuming charge from December 2006.

exchange4media Staff Nov 29, 2006 10:57 AM

ESPN-STAR Sports has signed a deal with the FA Premier League to broadcast the Barclays English Premier League for the Indian sub-continent through 2010. The agreement grants ESPN-STAR Sports the right to broadcast 370 matches per season in the Indian sub-continent via television, broadband and mobile technologies.

exchange4media Staff Nov 29, 2006 10:55 AM