Date-wise News

Guess who's helping companies realise their rural dreams? It's your neighbourhood Fair Price Shop (FPS). Companies have discovered an effective route to reach out to Gujarat's rural consumer, who is certainly richer than his counterpart in many other states.

exchange4media Staff Sep 29, 2006 8:25 AM

United Colors of Benetton, which recently celebrated its 40th birthday in Delhi showcasing its Autumn-Winter Collection, has now shifted the party to Mumbai. The fashion wear brand, meanwhile, continues with its global strategy of ‘below the line’ and ‘in-store’ promotions to market this new collection.

exchange4media Staff Sep 29, 2006 8:24 AM

Arvind Brands Ltd has taken to mobile marketing in a big way by launching a WAP site in a bid to bond better with the youth TG. The WAP site, enabled by Maxus Interaction – the digital media arm of media agency Maxus – can be accessed through all GPRS enabled phones at Wap.lee.com, or by sending an SMS to 7007.

exchange4media Staff Sep 29, 2006 8:23 AM

Adding to the Puja festivities in Kolkata this year, too, are the FM channels that have lined up several programmes and promotions for their listeners. If Red FM has ‘Puja Dhamaal’, then Radio Mirchi has lined up ‘Puja Parikrama’, while Power FM is out to entertain listeners with ‘Shrestha Sharad Shamman 2006’.

exchange4media Staff Sep 29, 2006 8:22 AM

Microsoft has unveiled a new unified advertising strategy, called Microsoft Digital Advertising Solutions, at the ongoing Advertising Week 2006 being held in New York. With this service, advertisers can connect with their target audiences across multiple devices, including PCs, Xbox, web-enabled mobile phones and PDAs.

exchange4media Mumbai Bureau Sep 29, 2006 8:21 AM

The five co-opted members of the INS executive committee have been frozen on, according to reliable sources close to the development. They are Syed Asif of ‘These Days’, Delhi; P V Chandran of ‘Mathrubhumi’; Chaitanya Kashyap of ‘Chetna Rathnam’; B M Sharma of ‘Sandhya Jyoti Darpan’, Jaipur; and Kiran D Thakur of ‘Tarun Bharat’, Belgaum.

exchange4media Staff Sep 29, 2006 8:21 AM

The Association of Indian Magazines, which was formed in February 2003 to promote the magazine industry in India, has forayed into the Internet space with the launch of its new website – www.aim.org.in.

exchange4media Staff Sep 29, 2006 8:20 AM

Sony has rejigged the top management of key channels SET and MAX. Albert Almeida, Business Head, MAX Channel, takes over as Business Head, SET Channel, while Sneha Rajani, Head, Programming & Acquisitions, MAX Channel, replaces him as Business Head of MAX Channel. Both will report to N P Singh, COO, SET India Pvt Ltd.

exchange4media Staff Sep 29, 2006 8:19 AM

TV18 Media Network, the sales and marketing arm of the TV18 Group, has restructured its sales team. Sanjay Dua, who was the Network’s Regional Sales Head, has been made National Sales Head of IBN Network, which includes CNN-IBN, IBN7 and IBNLive.com. The changes will be effective from October 1.

exchange4media Staff Sep 29, 2006 8:18 AM

Mindshare Kolkata has bagged the media duties of Spencer’s, the RPG Group’s retail business. The size of the business is estimated at upwards of Rs 10 crore.

exchange4media Staff Sep 29, 2006 8:17 AM

Gul Raj Bhatia, the former Country Marketing Manager, Imaging and Printing Group, of HP, has joined Wyeth Consumer Healthcare as Country Manager. In his new role, Bhatia will be primarily looking at growing the business across the existing brands and also explore possible growth opportunities.

Tuhina Anand Sep 29, 2006 8:16 AM

Bharti Airtel has appointed Gopal Vittal as Director-Marketing & Communication, and Carol Borghesi as Director-Customer Service Delivery. Vittal succeeds Hemant Sachdev, who now takes over as Corporate Director-Marketing for Bharti Group.

exchange4media Staff Sep 29, 2006 8:15 AM

Kolkata-based Emami Group has roped in Sumit Kanungo as Vice-president, Media. Prior to joining Emami, Kanungo was Regional Director, Delhi at Media Pros India.

exchange4media Staff Sep 29, 2006 8:14 AM

Neville Taraporewalla, Country General Manager, Yahoo! India has put in his papers. This comes eight months after George Zacharias was brought in from Sify as Managing Director of Yahoo! India. Taraporewalla was reporting to Zacharias. He refused to divulge his future plans and is currently serving his notice period at Yahoo! India.

exchange4media Staff Sep 29, 2006 8:13 AM

Grey Worldwide India has become the first ad agency in India to win the Euro Effie Award. The winning campaign – ‘Incredible India’ – commissioned by the Ministry of Tourism, was aimed at persuading affluent travelers from the US, Europe, the Asia Pacific and the Middle East to visit India.

exchange4media Staff Sep 29, 2006 8:12 AM

Everest Brand Solutions has appointed D Rajappa as President. Rajappa will succeed Mahesh Chauhan, who recently took over as President of Rediffusion DY&R. Incidentally, Rajappa had been heading the Sri Lanka operations of Rediffusion DY&R since 2003.

exchange4media Staff Sep 29, 2006 8:11 AM

<p align=justify> <b>Bunty Peerbhoy:</b> "What is unique about the model is that we talk of Above the Line, Below the Line, and so on. This is the only medium that allows the desire to get fulfilled instantly. This is the only medium that truly delivers Through the Line." <br><br> <b>Dan Ginsburg:</b> "We are starting with India, and early next year we'll move into different markets. We're looking at two South East Asian markets, and two European markets. By the end of 2007, we hope to be in five markets."

exchange4media Staff Sep 29, 2006 12:00 AM