Date-wise News

Yatra Online has appointed Tribal DDB India, the interactive arm of Mudra, as their digital agency on record following a multi-agency pitch. The total spend on advertising by the travel portal is estimated to be in the region of Rs 15 crore, of which a larger part will be utilised by Tribal DDB India.

exchange4media Staff Aug 4, 2006 6:07 AM

Kenstar, which has entered the high-end TV segment, will launch an umbrella brand campaign in a few weeks. The campaign would coincide with the beginning of the festive season.

exchange4media Staff Aug 4, 2006 5:54 AM

Cola majors are under siege in India once again. And the timing of this recent, two-day old pesticide-in-cola controversy is eerily similar. If the damages to cola sales last time hold any indications, this time too, it could deal a crippling blow to the cola companies, say sources.

exchange4media Staff Aug 4, 2006 5:54 AM

UTV, an integrated media and entertainment company, and DivX Inc, the digital entertainment company that created the DivX media format, have entered into a partnership to make available a range of premium movie content in the high-quality DivX format.

exchange4media Mumbai Bureau Aug 4, 2006 5:53 AM

While cine fans can keep guessing ‘Anthony Kaun Hai’, they can satisfy their curiosity by indulging in various activities planned around the Sanjay Dutt-Arshad Warsi starrer, courtesy mobile2win, which has bagged the rights for all non-music content of the film.

exchange4media Staff Aug 4, 2006 5:52 AM

Cellcast India, which has forayed into a new interactive reverse auction called Bid2Win, is now taking several initiatives to cover all consumer touch points, which involve print, TVC, radio and events.

exchange4media Staff Aug 4, 2006 5:51 AM

Microsoft has started rolling out Windows Live Spaces, the next generation of MSN Spaces, the blogging service from the software giant. The new service includes social networking features designed to help users connect with friends through their contacts and allows customers to personalise their Windows Live Spaces with gadgets.

exchange4media Staff Aug 4, 2006 5:49 AM

Oriya daily Pragativadi is mulling to launch an infotainment satellite channel in Orissa. “The fund is in place. We will apply to the government for license soon. The channel should be in place within 18 months,” said Samahit Bal, Executive Editor, Pragativadi. The company has garnered Rs 10 crore as initial investment for the channel.

exchange4media Staff Aug 4, 2006 5:48 AM

The Promotion Marketing Association of Asia Awards has brought good news for Solutions Integrated Marketing Services. The agency has not only bagged the Best in India trophy, but won metals in individual category awards as well.

exchange4media Staff Aug 4, 2006 5:47 AM

The government has amended Cable Television (Network) Rules, 1994 through a notification issued by the I&B Ministry under which no film music, trailer, music video or music album can be aired through cable service unless it has been okayed for public viewing by the Central Board of Film Certification.

exchange4media Staff Aug 4, 2006 5:46 AM

AIR and DD have chalked out an action plan to boost their revenue earnings. These include charging tower rentals for the infrastructure being offered to private broadcasters during Phase-II FM expansion and introducing online computerised booking system, among others.

exchange4media Staff Aug 4, 2006 5:44 AM

STAR India and DishTV, the DTH venture of Zee Telefilms, have finally inked a deal under which both the STAR bouquet of channels will now be available on the DishTV DTH platform. In a July 14, 2006 order, telecom tribunal TDSAT had ordered STAR to offer all its channels to DishTV at a price Rs 27 within 15 days.

exchange4media Staff Aug 4, 2006 5:43 AM

As reported by exchange4media on May 22, 2006, BBDO, part of the Omnicom Group of Companies, has been appointed by P&G to handle key Gillette brands across the Asia Pacific region. The move has been necessitated due to a global consolidation exercise.

exchange4media Staff Aug 4, 2006 5:42 AM

Lodestar Universal, the latest entity to join the Indian media industry, was officially launched in India on August 3, 2006. Formed by merging Lodestar Media and Universal McCann, Lodestar Universal will be headed by CEO Shashi Sinha.

exchange4media Staff Aug 4, 2006 5:41 AM

<p align=justify>India is seeing a very fast pace of change. There are new buildings, airports, new infrastructure coming. We are seeing the country and the economy changing but how are the people changing? In some ways, they don’t seem to change at all and in some ways, everything is changing – so there really is a lot of guess work there. One big challenge is to understand this changing consumer and we have made major investments in that area.

exchange4media Staff Aug 4, 2006 12:00 AM