GoaFest-2013

Sarmad A Ali of Jang Media Group in Pakistan, Raj Kumar Bhattarai of Advertising Association of Nepal & Ranil de Silva of Leo Burnett, Sri Lanka share their take on Goafest 2013

exchange4media Staff Apr 6, 2013 8:52 PM

What’s with this manic obsession with winning metals? When did this cut-throat attitude replace healthy competition, wonders Dentsu India’s Exec Chairman

Rohit Ohri Apr 6, 2013 8:49 PM

Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals

exchange4media Staff Apr 6, 2013 6:51 PM

In order to legitimatise scam ads, industry awards should have a category that will recognise unpublished work,” says the Chairman & MD, Madison World

Priyanka Nair Apr 6, 2013 4:50 AM

e4m asks young adlanders to predict the winner of the ‘Agency of the Year’ award at the Creative Abbys…Leo Burnett, Taproot, DDB Mudra…wait to see who wins!

Shobhana Nair Apr 6, 2013 4:50 AM

Visa issue between the two countries & lack of marketing for the fest in Pakistan acts as a deterrent, says the MD of Jang Media Group & Prez of APNS

Abhinav Trivedi Apr 6, 2013 4:50 AM

Mindshare India topped the chart with 10 metals, followed by Maxus with 6 metals. Lodestar UM & Madison Media – Pinnacle occupy the third spot, grabbing 5 metals each

exchange4media Staff Apr 6, 2013 12:08 AM

Several ads are difficult to understand as they deviate from the message in trying to be ‘cute’, says the MD of SBI Capital Markets

Shobhana Nair Apr 5, 2013 10:56 PM

If an agency proactively comes up with work for its clients that is aligned with the strategy, then such creativity should be encouraged, says the NCD of Draft FCB Ulka

Priyanka Nair Apr 5, 2013 10:17 PM

An agency can grow only if the clients are satisfied, and clients are committed when an agency delivers value, says the Deputy MD of Panasonic India

Maneka Tanwani Apr 5, 2013 10:06 PM

Ad awards should not be judged by people within the industry; get clients and consumers to judge the work, says the MD of Amul India

Priyanka Mehra Apr 5, 2013 10:01 PM

Talk about the spaciousness of Ford Figo? Nah…Encourage job offer conversations? Not really… Bose on few things he will not be seen doing @Goafest

Pratap Bose Apr 5, 2013 9:58 PM

Yesterday was an age of creating a myth and communicating it, while today the age has transformed to finding the truth and sharing it, says MD & CEO of HUL

Abhinav Trivedi Apr 5, 2013 9:54 PM

You are going to be surrounded by some of the most beautiful birds known to man. So watch & have a great time @Goafest, says the Chairman & CCO of BBDO India

Josy Paul Apr 5, 2013 9:15 PM

Agencies need to realise that their role today is specific in nature; they should not get into promising skills they are not specialised in, says the MD & CEO of Tata Sky

Priyanka Nair Apr 5, 2013 9:14 PM

The desperate desire to stand out has led to a lot of misleading commitments. Brands should realise that the consumer is no longer gullible, say industry experts

Twishy Apr 5, 2013 9:12 PM

Speaking at Goafest 2013, BCCL’s President remarks that advertising on TV is now limited to the 30-sec ad & this is not conducive to great advtg

Shobhana Nair Apr 5, 2013 9:11 PM

Mindshare India topped the chart with 10 metals, followed by Maxus with 6 metals. Lodestar UM & Madison Media – Pinnacle occupy the third spot, grabbing 5 metals each

exchange4media Staff Apr 5, 2013 7:40 PM

Brands should experiment with content & work towards integrating media vehicles for maximum reach, says the Director, Warc, Asia-Pacific

Priyanka Nair Apr 5, 2013 6:50 AM

The Global Planning Director of Maxus talks about what constitutes creating great work, on the second day of Goafest 2013

Priyanka Mehra Apr 5, 2013 6:45 AM