Digital News

Investment banker and content provider Morris Street Advisors partners with OTT player Viu to produce the local format of CBS Studios’ iconic game show which will be simulcast on Telegu channel Star Maa and Viu

exchange4media Staff Jan 25, 2018 12:00 PM

Jio’s established user base of over 160 million will help to strengthen the distribution of ALTBalaji content

exchange4media Staff Jan 25, 2018 12:00 AM

He will be spearheading Eros’ digital initiatives including Eros Now

exchange4media Staff Jan 24, 2018 2:41 PM

Clea PR will define the communication strategy for the ICO, boost direct marketing efforts by networking with HNIs, direct the digital marketing effort for the Asian region and lead the EIP effort through media relations

exchange4media Staff Jan 24, 2018 12:45 PM

The business card designed for a leading gynaecologist doubles up as a pregnancy test strip

exchange4media Staff Jan 24, 2018 12:40 PM

The mandate will cover digital creative services, media planning/buying and content development

exchange4media Staff Jan 24, 2018 12:00 AM

The content is available in nine languages – English, Hindi, Telugu, Tamil, Malayalam, Kannada, Marathi, Bengali and Gujarati

exchange4media Staff Jan 23, 2018 6:28 PM

Amazon Prime Music, coming soon as an ad-free music streaming service at no additional cost for Prime members in India, will make Saregama’s music catalogue across multiple Indian languages easily discoverable and accessible

exchange4media Staff Jan 22, 2018 5:34 PM

Momtaz Moussa will be responsible to strengthen OLX India’s leadership position in online classifieds

exchange4media Staff Jan 22, 2018 1:50 PM

Deep Kalra, Founder and Group CEO, MakeMyTrip spoke at the recent Internet and Mobile Association of India (IAMAI) around how technology has transformed the travel industry over the last two years

Dolly Mahayan Jan 22, 2018 8:57 AM

OTT platform, Eros Now is strengthening its original content strategy with plans to roll out more than 10 original shows. Rishika Lulla, CEO, Eros Digital opens up on the same

Madhuwanti Saha Jan 22, 2018 8:56 AM

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world

Anam Khan Jan 22, 2018 8:50 AM

The spurt in growth of online news consumption is being seen as a direct interplay between the rise of smartphone penetration and the lowering of data rates in the country

Ruhail Amin Jan 19, 2018 8:58 AM

Do marketers have to choose between digital and traditional media or is there a way to strike a perfect balance between the two?

exchange4media Staff Jan 18, 2018 8:58 AM

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline

exchange4media Staff Jan 18, 2018 8:55 AM

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

Sonam Saini Jan 18, 2018 8:53 AM

With Google’s new Director Mix Tool, Vivo created over 550 individual ads featuring Ranveer Singh

exchange4media Staff Jan 17, 2018 1:42 PM

The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017 reflects that digital advertising will grow at a CAGR of 32 per cent till 2020 to reach INR 18,986 Cr

exchange4media Staff Jan 17, 2018 9:00 AM

At the Dentsu Aegis Network-exchange4media Digital Advertising Conference 2018, experts discuss why digital isn’t a $5 billion opportunity, despite the numbers showing a steep percentage increase in the digital ad spends

exchange4media Staff Jan 17, 2018 8:56 AM

At the “Dentsu Aegis Network-exchange4media Digital Advertising Conference,” Abrol shared insights on how digital is transforming the way they operate and grow

Misbaah Mansuri Jan 17, 2018 8:55 AM