Digital News

Here is how partnering with Criteo and a robust digital content strategy changed Nykaa.com’s game in India

exchange4media Staff Feb 15, 2018 8:55 AM

Offers the best of Originals, Indian and International Movies and TV Shows, Music, Live TV, and Health and Lifestyle content - across 12 languages.

exchange4media Staff Feb 14, 2018 10:54 PM

Saini comes with a vast experience of over 19 years spread across digital and social media, data analytics and product engineering

exchange4media Staff Feb 14, 2018 12:44 PM

The program promises to accelerate growth for local merchants, online marketplaces and economies across the region

exchange4media Staff Feb 14, 2018 8:51 AM

Media agency experts believe that the CCI order will not have any significant impact on the tech giant, given that it has shut down the processes which the commission found objectionable.

Ruhail Amin Feb 13, 2018 8:58 AM

Netflix India has a constant outdoor presence in the Indian metros of Delhi, Mumbai and Bangalore

Venkata Susmita Biswas Feb 13, 2018 8:57 AM

Comparing the growth statistics of internet users since January 2017 and January 2018, Salil Kapoor, Managing Director, HOOQ, said that there has been overall growth of 7 per cent globally

Anam Khan Feb 13, 2018 8:54 AM

Hotstar’s catalogue of shows from 22 channels, 3000 plus movies and exclusive shows will now be available for free to all Airtel mobile customers through Airtel TV app

exchange4media Staff Feb 12, 2018 1:30 PM

Project #RollingWithNexon will see Rolling Stone India in conversation with two of India’s biggest homegrown music artists, all happening live on Twitter from the Auto Expo

exchange4media Staff Feb 12, 2018 12:50 PM

This is one of the rare cases where Google has been penalised for unfair business practices.

exchange4media Staff Feb 9, 2018 8:58 AM

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focused on how mobile has become the effective medium to target consumers

Anam Khan Feb 8, 2018 8:50 AM

The OTT service provider also happens to be the powered-by sponsor of the show which is a partnership between Viu, Morris Street Advisors and GroupM's Motion Content Group

exchange4media Staff Feb 8, 2018 8:47 AM

Chadha discusses the agency's plans for 2018. He also laid out the key points which make content successful and amplified across the platforms.

Anam Khan Feb 7, 2018 8:48 AM

The insights gleaned from the online media analysis by international media intelligence firm, Meltwater reflect that Padmaavat is shining not just at the box office but also in terms of international media coverage and social media

Misbaah Mansuri Feb 7, 2018 8:45 AM

Prior to joining Facebook, Ahuja served a two decade long stint with 20:20 MSL

exchange4media Staff Feb 6, 2018 10:35 AM

Industry applauds government pro-digital announcements and suggests regulating cryptocurrency, instead of a complete ban

exchange4media Staff Feb 2, 2018 8:54 AM

Several renowned brands like Audi, Mercedes-AMG, Volvo, Volkswagen, Canali, BOSS, TAG Heuer, Swatch, Calvin Klein and Titan have tasted success with their digital magazine ad campaigns

Srikanth Rajagopalan Feb 1, 2018 1:10 PM

Cipla is taking the social media route to reach out to patients and educate them about diseases and the best practices in healthcare

Anam Khan Feb 1, 2018 12:50 PM

The digital advertising fraternity wants to see the dream of a digital India consolidated in 2018

exchange4media Staff Jan 30, 2018 9:00 AM

Video-streaming giant Netflix crossed $100 billion in valuation, riding on strong subscriber growth in the December quarter

exchange4media Staff Jan 25, 2018 2:36 PM