Digital News
Shikha Kapur, CMO- Fox Star Studios, speaks on the evolution of digital marketing in the organisation
The above finding is according to the recently released report titled “Internet in Indic 2017” published jointly by the Internet and Mobile Association of India (IAMAI) & Kantar IMRB
Zuckerberg has issued a statement on the Cambridge Analytica controversy, saying that he is working to understand exactly what happened and how to make sure this doesn't happen again.
The data from the report shows sports adex on TV is largely on cricket with other sports contributing a minor share. Another reason for increase in sport adex was the increase in annual ad rates especially on IPL.
Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies
Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market
Adding to its repertoire of insights driven content, Viu is taking the plunge into Bollywood with the film 'High Jack'
In his previous stints, Solanki has been involved for positioning brands like Tata Chemicals, Hopscotch, Karvy Group, Mumbai Metro
Brand safety concerns are at an all-time high with digital platforms. Could this be the tipping point for brands to shun Facebook?
On a shoestring budget, the brand garnered a whopping 2.5+ million impressions across digital platforms and an overall engagement of 1+ million while positioning themselves as a trusted fitness advisor
This move follows Google and Facebook banning cryptocurrency ads; policy at Twitter to be implemented in two weeks
Besides tying up with banks and digital wallets for the next financial year, Snapdeal has partnered with Visa to let visa cardholders of all banks benefit from opting to use the digital payment mode.
The account was won post a multi-agency pitch and the mandate focuses on building and developing VLCC’s social presence
PROBITEC is an end-to-end solution for executing and monitoring on-ground programs for consumer engagement
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Amazon Prime Music, the recently launched benefit for Prime members in India will offer Muzik 247 Music’s selection boosting its selection across Malayalam and Tamil.
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Taking viewers on a journey of discovery to seven beautiful homes around the country, and the people who have poured their hearts into building them.
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The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads can’t escape it.
The launch of Turner International Digital Advertising Sales – T1 – consolidates Turner’s international digital advertising capabilities into a single division
The impact of the algorithm change has resulted in a significant drop in organic reach and engagement
During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.
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