Digital News

DAN Prism overlays the consumption pattern of the digital consumers on Facebook, YouTube and Programmatic Video with BARC to provide rich audience insights

exchange4media Staff Apr 4, 2018 2:12 PM

Bhagnari has worked across varied sectors such as banking, education, auto, consumer products, entertainment and web publications

exchange4media Staff Apr 4, 2018 2:07 PM

Sanjay Trehan has moved on from HT as Business Head- Digital Content & Syndication after almost three years

exchange4media Staff Apr 4, 2018 10:57 AM

The shooter has been identified as 39-year-old Nasim Aghdam, believed to be a disgruntled user who accused YouTube of "discriminating and filtering her content"

exchange4media Staff Apr 4, 2018 10:54 AM

They also expressed anger at the PCI, NBA and Editors Guild of India for “not being quick” in condemning the government’s move.

Nishant Saxena Apr 4, 2018 9:00 AM

Neeraj Sharma says China is one of the biggest regions in Asia Pacific but it doesn’t fall into the ad fraud category

Dolly Mahayan Apr 4, 2018 8:54 AM

As Chief Operating Officer, Ajay will help enhance the company's reach into hitherto unexplored segments, mainly the Missing Middle SME and untapped geographies, mainly RURBAN.

exchange4media Staff Apr 3, 2018 8:52 PM

The TV Commercial will go on air on 3rd April 2018 for a period of 6-8 weeks spread across 37 TV channels supported by heavy digital, cinema, and print campaign.

exchange4media Staff Apr 3, 2018 8:28 PM

Binoy Prabhakar has been appointed as Editor and Ranjita Sehgal as Business Head at CNBCTV18.com, the soon-to-be launched digital arm of CNBC-TV18.

exchange4media Staff Apr 3, 2018 2:22 PM

WatchN'Play is a skill-based game wherein a user gets to test his cricket knowledge and expertise along with millions of other users tuned into the match

exchange4media Staff Apr 3, 2018 1:51 PM

Sync is India’s leading ad-first technology platform measuring, segmenting and offering targeted audiences to brands, syncing mainstream media with mobile

exchange4media Staff Apr 3, 2018 11:36 AM

Ajay Chacko, CEO, Arré, in an interview with e4m says as original content creators, we only benefit from consumer revenues; either directly on our own platform or indirectly through partnerships.

Dolly Mahayan Apr 2, 2018 8:58 AM

Prasad Ajgaonkar, CEO of IRealities, on the organisation's 23-year-long journey, the fact that one needs real intelligence to know where to apply Artificial Intelligence and the power of marrying content and technology

Dolly Mahayan Apr 2, 2018 8:55 AM

Sandeep Reddy, Country Sales Manager, Media, Akamai Technologies spoke to exchange4media about the company’s main focus areas, content trends and more

Venkata Susmita Biswas Apr 2, 2018 8:54 AM

Batra has been instrumental in building OLX India as the leader in the online classifieds space with over 75% market share in India.

exchange4media Staff Mar 31, 2018 7:44 PM

After Facebook’s reported data breach, CEO, WPP, Sir Martin Sorrell emphasised on the importance of clearly communicating to users how their data will be used

exchange4media Staff Mar 31, 2018 9:07 AM

A study of ad spend by creative formats showed that the share of banner ads dropped from 80 per cent in Q1 of 2017 to 46 per cent in Q4 of 2017.

exchange4media Staff Mar 30, 2018 8:59 AM

Anika Agarwal, Senior VP and Head-Marketing, Digital and Direct sales, Max Bupa Health Insurance, on how they have created their brand name and awareness among the consumers

Anam Khan Mar 30, 2018 8:55 AM

Brands can now measure if a listener finished the podcast or audiobook, if an ad was skipped, when drop-off is occurring and how errors like buffering impact the experience

exchange4media Staff Mar 29, 2018 3:32 PM

Indian users are comfortable with sharing personal information and are unaware of the possible scope of misuse of such data, say experts

Venkata Susmita Biswas Mar 29, 2018 8:59 AM