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Digital News

In 2018, 42% of online ad spend from India will be on video ads and 12 of all digital advertising will be programmatic, GroupM predicts

Venkata Susmita Biswas May 4, 2018 3:52 PM

Digital advertising spend is about 16% of the total ad-spends in the country (estimated to be INR 59,000 Cr)

exchange4media Staff May 4, 2018 8:53 AM

Personalities such as Sonam Kapoor, Rajkummar Rao, Masaba Gupta, Bhuvan Bam, Pooja Dhingra and Juhi Godambe indulge in candid conversations. The digital series demystifies what it takes to become a social media influencer in the presence of high-achievers and leaders from varied walks of life

exchange4media Staff May 3, 2018 12:58 PM

DataIQ Awards primarily recognises individuals who have provided leadership, both to the data and analytics team they head up, and also within their organisation (client-side or vendor) by giving the practice visibility, status, credibility and sustainability.

exchange4media Staff May 3, 2018 12:15 PM

With this strategic partnership, Republic World further expands its English news digital presence on OTT platforms to give audiences access to reliable news on platforms of their choice

exchange4media Staff May 3, 2018 10:09 AM

We list some of the main takeaways for marketers from the annual two-day F8 conference held in San Jose, California

exchange4media Staff May 3, 2018 8:59 AM

Having raised a fresh round of funding recently, Amit Sinha, COO, Paytm Mall believes that the differentiated business model of the company will help it sustain the heat of the market.

Ruhail Amin May 3, 2018 8:57 AM

Vijay Radhakrishnan & Girish Ramdas

exchange4media speaks to CEO & Co-founder Girish Ramdas and President Vijay Radhakrishnan to understand the digital magazine newsstand's journey, its future plans and much more

Neethu Mohan May 3, 2018 8:51 AM

The association said that it is a very ambitious policy and even if five of these targets are met by 2022, then it would have made significant contribution to the digital economy.

exchange4media Staff May 2, 2018 4:52 PM

Brand has already collaborated with filmmakers Imtiaz Ali, Srjit Mukherji, Abhishek Sengupta and Soumendra Padhi

exchange4media Staff May 2, 2018 1:04 PM

Mark Zuckerberg announced the new development in a post ahead of his keynote address at the annual F8 Facebook developers conference

exchange4media Staff May 2, 2018 8:58 AM

Vinod Thadani, Chief Digital Officer, Mindshare South Asia, talks to exchange4media on all the digital hot topics: programmatic, blockchain, data privacy and more

Venkata Susmita Biswas May 1, 2018 8:58 AM

Facebook doubled ad revenue, 85% of Google's revenue came from ads, Amazon saw 139% ad revenue growth, 50% of Twitter's ad revenue came from video

Venkata Susmita Biswas Apr 30, 2018 8:59 AM

OnePlus’ flagship for 2018- OnePlus 6, which will be launched on May 17th in Mumbai, is the expected to be the most beautiful device from the company yet, with incredible speed.

exchange4media Staff Apr 28, 2018 8:55 AM

Behl will be responsible for building Netflix’s original content portfolio in India

exchange4media Staff Apr 27, 2018 5:55 PM

The Symposium Locknote featured actor Farhan Akhtar in an engaging conversation with Sunder Madakshira, Head-Marketing, Adobe India

Srabana Lahiri Apr 27, 2018 11:44 AM

Amazon.com's first quarter sales up 43% to $51 billion; Amazon.com CFO says that advertising continues to be a bright spot both from a product standpoint and also financially

exchange4media Staff Apr 27, 2018 8:58 AM

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

exchange4media Staff Apr 27, 2018 8:56 AM

In his current role, he will be responsible for networking users to content and creators that best inform and entertain them

exchange4media Staff Apr 27, 2018 8:54 AM

WowKiz YuppTV

Under the association, WowKidz on YuppTV, subscribers of YuppTV will be able to enjoy non-stop kids’ entertainment with the show Motu Patlu and some of the most popular shows in Hindi, Tamil and Telugu

exchange4media Staff Apr 26, 2018 12:19 PM

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