BSH Home Appliances elevates Gunjan Srivastava as Asia-Pacific Head

Neeraj Bahl named India Managing Director & CEO

e4m by exchange4media Staff
Updated: Aug 13, 2019 6:24 PM

BSH Home Appliances Group has announced leadership changes at the helm of the organization with Gunjan Srivastava, Managing Director and Chief Executive Officer elevated as Head of BSH Region Asia-Pacific headquartered at Singapore.

His successor, Neeraj Bahl has joined BSH Household Appliances as MD and CEO. He moves
from Panasonic India Pvt. Ltd where he was Group Chief Sales for Retail and Online.

Commenting on his new role at BSH, Srivastava said: “The last five years as BSH’s India head have been an enriching experience establishing its credentials as well as becoming the first triple brand player catering to varied customer segments, expanding/doubling our market footprint, fortifying our presence in established verticals as well as introducing new categories. I am excited to take on my new role and the incredible opportunities it brings, strengthening BSH brand and product presence in the APAC region. I wish Neeraj Bahl success as BSH India readies for its next phase of growth.”

On his appointment, Bahl said, “Within a short span of time, BSH Household Appliances has become a strong brand bringing the best of German Engineering along with localized appliances for Indian consumers. With a unique three brand strategy with Bosch, Siemens and Gaggenau, the company’s robust manufacturing capabilities and innovative product portfolio, I am excited to carve the future of BSH India as well as reinvent and simplify daily lives of consumers across the country with a strong focus on India’s tier II & III cities as well.”

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