Cannes Lions News
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Powerless Queen campaign was created on the occasion of Women’s Day
The campaign has already won a D&AD Yellow Pencil, 12 Abbys at GoaFest, Bronze at New York Festival and was a Finalist at One Show.
The programme gives women who face diversity challenges a platform to seek advice and mentoring from industry leaders.
Slow growth in 2017 and fewer categories at Cannes are the main factors that are influencing how Indian agencies take part in the international awards festival
Girish Agarwal, Non Executive Director of the Dainik Bhaskar Group, and a first-timer at the Cannes Lions festival, gives us his take on it.
The award-winning campaigns were Ariel Share the Load, Bajaj V, Dads #ShareTheLoad and Beauty Tips by Reshma
India broke its 2013 record of 33 metals, making 2017 the country’s best performance to date
In conversation with Colleen DeCourcy, Global Chief Creative Officer of Wieden & Kennedy, Sandberg and Mildenhall share how the shift to mobile has changed the services their brands provide
A total of 93 entries were selected for Cannes Digital Craft Lions shortlist
Wieden+Kennedy Delhi made the cut with the campaign featuring Bollywood actor Deepika Padukone for Nike
BBH Communications India, Grey India, McCann Worldgroup, India and Ogilvy and Mather India campaigns make the cut
The entries are from three Mumbai agencies- Leo Burnett, BBDO and Ogilvy & Mather
Two Taproot Dentsu campaigns, 1 by Wieden+Kennedy, Delhi and another by BBDO India, Gurgaon in running for the Lion
India had 1 entry in Film Craft and a no-show in Digital Craft
Cannes Lions 2017: India all set to break 2013 record of 33 metals
Team BBDO India comprising Josy Paul, Hemant Shringy and Rajat Mendhi make a case for adding the ‘effectiveness’ quotient to a successful campaign
Weed also spoke on key issues such as ad fraud, embracing diversity in advertising and why brands first need to engage their consumers
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