48

Date-wise News

Siddharth Banerjee appointed head - brand marketing and consumer insights at Vodafone

Siddharth Banerjee appointed head - brand marketing and consumer insights at Vodafone?blur=25

Prior to this, he was country marketing director and a member of the management committee at Unilever Sri Lanka. His has worked with Unilever for 13 years

exchange4media Staff Oct 10, 2015 1:37 PM

Pepsi to withdraw 5-year IPL sponsorship, sends notice to BCCI

Pepsi to withdraw 5-year IPL sponsorship, sends notice to BCCI?blur=25

The company is keen to walk out on its five-year title contract, due to expire in 2017, citing the issue of IPL bringing “disrepute” to the game

exchange4media Staff Oct 10, 2015 1:14 PM

Mogae Media to partner Rimoto of Israel for affiliate marketing on mobile

Mogae Media to partner Rimoto of Israel for affiliate marketing on mobile?blur=25

An MoU has been signed to enable both companies to evaluate partnership options, including Mogae investing in Rimoto for an equity stake, to help Mogae monetize on the growing mobile affiliation potential in India

exchange4media Staff Oct 10, 2015 9:28 AM

Sir Martin Sorrell unveils WPP School of Communication; launches WPP India CSR Foundation

Sir Martin Sorrell unveils WPP School of Communication; launches WPP India CSR Foundation?blur=25

WPP and the Indian School of Design and Innovation (ISDI) have officially unveiled its ISDI WPP School of Communication campus in Mumbai. WPP has also announced the launch of ‘WPP India Corporate Social Responsibility Foundation’, consolidating CSR activities of all WPP Companies in India under one umbrella

exchange4media Staff Oct 10, 2015 8:57 AM

Tata Sampann launches as an umbrella brand with focus on nourishing foods

Tata Sampann launches as an umbrella brand with focus on nourishing foods?blur=25

The brand has also launched a new communication campaign named ‘Goodness Ki Shuruaat’ to communicate the focus and benefits of its offerings

exchange4media Staff Oct 10, 2015 8:38 AM

Bajaj CT100 launches new festive campaign by Leo Burnett

Bajaj CT100 launches new festive campaign by Leo Burnett?blur=25

Apart from TV, this campaign will be supported by print and digital. Leo Burnett’s focus will be to make #KhushiyonKaJackpot a sustainable property for the brand

exchange4media Staff Oct 10, 2015 8:36 AM

Trilogic Digital Media and ITV News Network announce strategic alliance with, launch ‘Insight’

Trilogic Digital Media and ITV News Network announce strategic alliance with, launch ‘Insight’?blur=25

Trilogic Digital Media Limited (TDML), at exchange4media Conclave last night, announced its collaboration with iTV Network. The strategic alliance will see iTV parking its non-news channels with Trilogic and will see the launch of a multi genre entertainment broadcasting network. The first offering from this stable is ‘Insight’, which is positioned as the world’s first 4k channel

exchange4media Staff Oct 10, 2015 8:35 AM

Standard Electricals releases 3 new TVCs featuring Alia Bhatt

Standard Electricals releases 3 new TVCs featuring Alia Bhatt?blur=25

Standard wanted to position itself as a company that’s built for the young and energetic. To carry forward this imagery, they positioned themselves as “Built for Young Energy”

exchange4media Staff Oct 10, 2015 8:33 AM

Need of the hour is that TV needs to be programmatic: Rajendra Khare

Need of the hour is that TV needs to be programmatic: Rajendra Khare?blur=25

At the 15th edition of the Exchange4media Conclave, which took place in Mumbai on last night, Rajendra Khare, Chairman & MD, Surewaves spoke about the problems for a marketer created by technology in terms of the various mediums

exchange4media Staff Oct 10, 2015 8:31 AM