Date-wise News

Highly placed industry sources indicate that Bose put in his papers in the last week of March. He has been with DDB Mudra Group since 2008

Priyanka Mehra Apr 7, 2014 5:42 PM

Saighal was Group Chief Marketing Officer at Samsung India. He has set up internet marketing company, NetImpact Solutions, to build on his expertise in the internet space

Priyanka Mehra Apr 7, 2014 9:53 AM

The brand has also introduced new categories under Royale Play, which McCann will handle. Contract Advertising & Ogilvy India also handle the creative duties for the account

Priyanka Mehra Apr 7, 2014 9:43 AM

Suresh Srinivasan, VP, Sales & Marketing, The Hindu lists the various reasons that make the alliance formed by some of the leading print media players a win-win for all stakeholders

Suresh Srinivasan Apr 7, 2014 8:35 AM

Saighal was Group Chief Marketing Officer at Samsung India. He has set up internet marketing company, NetImpact Solutions, to build on his expertise in the internet space

Priyanka Mehra Apr 7, 2014 8:15 AM

The brand has also introduced new categories under Royale Play, which McCann will handle. Contract Advertising & Ogilvy India also handle the creative duties for the account

Priyanka Mehra Apr 7, 2014 8:14 AM

It is important that BJP takes note of the fact that Twitter is not just about creation of content, but also keeping a close control over negative news flowing from its stables, says exchange4media's Annurag Batra

Annurag Batra Apr 7, 2014 8:11 AM

The centre will use Microsoft software and hardware technologies to bring deep analysis, trends and data visualisation during the General Elections on the television and online platforms

exchange4media Staff Apr 7, 2014 8:05 AM

The Awards aim to reward creativity in print advertising and will be given in 21 categories. Shashi Sinha, CEO, IPG Mediabrands is the Jury Chairman

exchange4media Staff Apr 7, 2014 8:03 AM

GT Academy is a driver discovery and development programme combined with a broader brand promotion campaign involving OOH, mall activations, radio and print coverage

Abhinna Shreshtha Apr 7, 2014 8:01 AM

IPL season causes a disruption in the business, with advertisers more interested in leveraging electronic and print media, say OOH experts

Abhinna Shreshtha Apr 7, 2014 7:59 AM

The COO - Sales, Marketing & SAARC, Godrej Consumer Products talks about how the company has effectively leveraged the evolving digital medium as part of its overall marketing strategies

Sonam Gulati Apr 7, 2014 7:56 AM