Date-wise News
Ravikant Banka, CEO, Eggfirst highlights the fast-paced changes taking place in digital marketing & social media and how brands can no longer afford to ignore them
Ravikant Banka Jun 21, 2013 2:45 PM
Ravikant Banka, CEO, Eggfirst highlights the fast-paced changes taking place in digital marketing & social media and how brands can no longer afford to ignore them
Ravikant Banka Jun 21, 2013 2:44 PM
Out of a total of 12 entries sent this year, India could not manage to get through the shortlist in the Titanium & Integrated category. No Indian entry even among the shortlisted 968 entries this year under the Branded Content & Entertainment Lions category
exchange4media Staff Jun 21, 2013 1:05 PM
A total of five entries from India have made it to the shortlist out of the 158 shortlisted entries for Film Craft Lions
Synjini Nandi Jun 21, 2013 1:02 PM
Robert Kyncl of YouTube shares case studies of Unilever, TopShop & Chevrolet to elucidate how brands can use YouTube to reach out to a greater consumer community
Priyanka Mehra Jun 21, 2013 10:22 AM
The desire for the industry to be of bigger use than just sell products is peaking right now, says the Chief Strategy Officer, South & South East Asia of Grey Worldwide
Priyanka Mehra Jun 21, 2013 10:21 AM
The Sr VP & ECD of Contract India shares that Cannes is no longer restricted to the advtg fraternity. The crowd at the Festival has got a lot of clients now
Juju Basu Jun 21, 2013 10:17 AM
Winning for Coca-Cola & Happy Dent, Dancing with Usha Uthup, spending time with Neil French, Joshi of McCann Worldgroup on his most memorable Cannes moments
Priyanka Mehra Jun 21, 2013 10:15 AM
Media industry remains divided over cross media ownership, with some saying it is against democracy, while others support it and call for self-regulation
Abhinav Trivedi Jun 21, 2013 9:06 AM
The CricJockey contest acted as an extension to Hyundai’s digital strategy & also connected with cricket fans who visit ESPNcricinfo for the latest match updates
Saloni Surti Jun 21, 2013 8:49 AM
The India-South Africa match on June 6 garnered a TVR of 1.58 (HSM) & 1.66 (All India), while India-W Indies match clocked 1.77 TVR (HSM) & 1.91 TVR (All India)
Synjini Nandi Jun 21, 2013 8:40 AM
BARC has received 18 RFPs on measurement issue from various entities. The Council expects to start the full-fledged service around March-April next year
Abid Hasan Jun 21, 2013 8:34 AM
Robert Kyncl of YouTube shares case studies of Unilever, TopShop & Chevrolet to elucidate how brands can use YouTube to reach out to a greater consumer community
Priyanka Mehra Jun 21, 2013 8:31 AM
The desire for the industry to be of bigger use than just sell products is peaking right now, says the Chief Strategy Officer, South & South East Asia of Grey Worldwide
Priyanka Mehra Jun 21, 2013 8:15 AM
Boring Brands will look into the communication needs of HealthKart’s online store and information service & medicine app HealthKartPlus across India
exchange4media Staff Jun 21, 2013 8:12 AM
The new brand positioning, ‘Vasudhaiva Kutumbakam’, highlights ZEE’s Indian heritage as well as reinstates its presence across the world
exchange4media Staff Jun 21, 2013 8:08 AM
The Sr VP & ECD of Contract India shares that Cannes is no longer restricted to the advtg fraternity. The crowd at the Festival has got a lot of clients now
Juju Basu Jun 21, 2013 8:05 AM
Winning for Coca-Cola & Happy Dent, Dancing with Usha Uthup, spending time with Neil French, Joshi of McCann Worldgroup on his most memorable Cannes moments
Priyanka Mehra Jun 21, 2013 8:02 AM
The campaign, ‘Help A Child Reach 5’, by Lowe Lintas + Partners, Mumbai features in the shortlist, however, the entrant company is Lowe + Partners London
Twishy & Synjini Nandi Jun 21, 2013 7:49 AM
Koshy will be responsible for driving revenues along with profitability growth for the channel, while being responsible for the overall operations in India
exchange4media Staff Jun 21, 2013 7:47 AM
Kuttikat will partner with Jayesh Vaghela to oversee the creative side of the client roster, including Arvind, Zydus Wellness & Symphony, among others
exchange4media Staff Jun 21, 2013 7:45 AM
Scarecrow bagged the account of the suiting and shirting brand post a multi-agency pitch
exchange4media Staff Jun 21, 2013 7:41 AM
Social engagement is going to drive brands. What you do with social is build brand love, advocacy and mindshare in a powerful manner. If you can start to marry your top-of-the-funnel engagement with your bottom-of-the-funnel performance marketing activity, it will get very exciting. Moving from spray-and-pray mass communication to highly targeted, ROI-oriented communication, you will see a much more sophisticated and financially aligned marketer.
exchange4media Staff Jun 21, 2013 12:00 AM
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