Date-wise News
Prior to this, Agnihotri had worked for one year with Delhi-based Hindi daily National Duniya, where he was Managing Editor
Abid Hasan Jun 5, 2013 11:55 PM
Roche joins Starcom’s Bangalore office. He moves from Madison. Kapoor, who was earlier with Madison Media Plus, joins the organisation’s Gurgaon office
exchange4media Staff Jun 5, 2013 11:50 PM
The multimedia campaign, titled ‘Yaar Tu God Hai’, will continue for 6-8 weeks. HT Media has also tied up with 227 movie theatres for strategic promotions
Abid Hasan Jun 5, 2013 11:15 PM
With all major radio players increasing ad rates in the last few months, exchange4media takes a look at how this move will work out for the industry
Saloni Surti Jun 5, 2013 8:33 PM
While producers have managed to use mobile for tactical purposes, they fail to create strategic use of the device by missing out on long-term engagement, say experts
Saloni Surti Jun 5, 2013 8:28 PM
Every other difference will take the last seat in the hall & ideas will be the guests of honour, says the Managing Partner of Bang In The Middle, who is on the jury of Outdoor Lions
With over 12 years of experience across strategy, design and communication agencies, Aasht joins Taproot as Head Strategy and Business
exchange4media Staff Jun 5, 2013 8:22 PM
With over 12 years of experience across strategy, design and communication agencies, Aasht joins Taproot as Head Strategy and Business
exchange4media Staff Jun 5, 2013 8:22 PM
Entering into long-term deals & taking the innovative route are two ways in which brands are looking at using their monies wisely on outdoor
Priyanka Nair Jun 5, 2013 8:12 PM
The newly injected funds are to aid product development, services in the digital advertising space, innovations and strategic acquisitions
exchange4media Staff Jun 5, 2013 8:06 PM
The subscription rate should double or triple; hence, channels will rely more on subscription and less on advertising, says the IBF Prez and MSM CEO
Abhinav Trivedi Jun 5, 2013 7:49 PM
SupersonicAds allows consumers to opt-in and earn virtual currencies or digital content by completing targeted offers and engaging with leading brands
exchange4media Staff Jun 5, 2013 7:46 PM
The partnership seeks to drive more consumer demand for eBay and Snapdeal merchants along with wider selection for India consumers
exchange4media Staff Jun 5, 2013 7:45 PM
The year 2013 has observed the launch of about eight non-fiction shows so far, with another four to five shows in the pipeline
Synjini Nandi Jun 5, 2013 7:43 PM
There are 25 entries shortlisted in the Innovation category. No Indian entry has found a place in this shortlist
exchange4media Staff Jun 5, 2013 7:40 PM
The win follows a multi-agency pitch that took place in Delhi. Dentsu Creative Impact has designed a new campaign for Shine, titled ‘Yaar Tu God Hai’
Concept Communication gets empanelled with Bank of Maharashtra, Indian Oil Corporation and Mumbai Rail Vikas Corporation
exchange4media Staff Jun 5, 2013 7:39 PM
"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Lowe Lintas
Sneha Ullal Jun 5, 2013 7:35 PM
McCann Worldgroup will have the strategic and creative responsibilities for promoting the League. VivaKi Exchange is handling the media duties
exchange4media Staff Jun 5, 2013 6:12 PM
The win comes on the back of a multi-agency pitch. The mandate includes print, digital and outdoor media
exchange4media Staff Jun 5, 2013 6:08 PM
Every other difference will take the last seat in the hall & ideas will be the guests of honour, says the Managing Partner of Bang In The Middle, who is on the jury of Outdoor Lions
Roche joins Starcom’s Bangalore office. He moves from Madison. Kapoor, who was earlier with Madison Media Plus, joins the organisation’s Gurgaon office
exchange4media Staff Jun 5, 2013 6:04 PM
McCann Worldgroup will have the strategic and creative responsibilities for promoting the League. VivaKi Exchange is handling the media duties
exchange4media Staff Jun 5, 2013 3:21 AM
The business will be handled out of Carat’s Mumbai office. Industry sources peg the account in the range of Rs 20-25 crore
Priyanka Mehra Jun 5, 2013 1:12 AM
Unless you are passionate about this medium or want to know about this medium, you will not learn. There are not enough data points or studies to show what works and what does not. There is lack of syndicated research and common measurements that you can get for some of the other mediums. But at the same point, I am optimistic about this medium.
exchange4media Staff Jun 5, 2013 12:00 AM
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