Date-wise News

The two-day event brought together stalwarts of India’s events industry to share best practices & discuss the future trends for sustainable growth

exchange4media Staff May 15, 2013 8:18 PM

Reducing inter-channel spacing from 800 KHz to 400 KHz would double the no. of radio channels but this demand is unlikely to be met, at least for now

Simran Sabherwal May 15, 2013 8:06 PM

The new branding 'It starts with you' aims to help men fulfil their everyday potential, with the Nivea Men range boosting their confidence

Priyanka Mehra May 15, 2013 8:02 PM

The new branding 'It starts with you' aims to help men fulfil their everyday potential, with the Nivea Men range boosting their confidence

Priyanka Mehra May 15, 2013 8:02 PM

Marketers need to check a few boxes before adopting tech – size of the user base, barriers, data it will create, etc., explains the Chief Digital Officer of GroupM Global

Saloni Surti May 15, 2013 7:38 PM

The win comes close on the heels of McCain Foods, Ruchi Soya, Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves wins

exchange4media Staff May 15, 2013 6:58 PM

In his new role, Chacko will support management teams across functions. He has also been entrusted with the role of being the custodian of Brand Network18

exchange4media Staff May 15, 2013 6:57 PM

The win comes on the back of a multi-agency pitch that saw the participation of several creative agencies from India

exchange4media Staff May 15, 2013 6:57 PM

This was his second stint with RBNL, which lasted for seven months. He is currently an advisor to a number of start-ups, including Yowoto and Getstealdeal

Saloni Surti May 15, 2013 6:57 PM

The market research service provider has fortified its TV panel home security process by setting up a dedicated vigilance desk headed by a former cop

exchange4media Staff May 15, 2013 6:56 PM

Mehta’s mandate includes introducing & establishing Razorfish in India, and putting together an A-team to run client operations

exchange4media Staff May 15, 2013 6:56 PM

Marketers need to think of digital from various aspects such as business, experiences, technology, measurement and volatility, share industry experts

Saloni Surti May 15, 2013 6:55 PM

Patrick Ford named Regional Chairman; Matt Stafford to lead Greater China ops; Prema Sagar part of newly-created Senior Executive Leadership Team

exchange4media Staff May 15, 2013 6:20 PM

The mandate includes integrated marketing approach for internal & external communication via ATL & BTL activities. The win comes post a multi-agency pitch

exchange4media Staff May 15, 2013 6:15 PM

Chakravarty will be directly responsible for all creative output for Contract across all its verticals, including mainstream advtg, iContract, Designsutra & Core Consulting

exchange4media Staff May 15, 2013 6:13 PM

The win comes on the back of a multi-agency pitch and close on the heels of Maxus bagging the Nestle Digital and Tata Tea accounts

exchange4media Staff May 15, 2013 2:19 AM

Instead of following TRAI's 10+2 ad cap diktat, Hindi news channels will follow 18+3 ad duration from May 15, while for English news channels it will be 15+3

Abid Hasan May 15, 2013 1:39 AM

TAM has issued an advisory wherein it takes note of data being dredged to yield interpretations merely to force-fit into a pre-determined conclusion

Abid Hasan & Priyanka Mehra May 15, 2013 1:03 AM

The mandate includes integrated marketing approach for internal & external communication via ATL & BTL activities. The win comes post a multi-agency pitch

exchange4media Staff May 15, 2013 12:48 AM