`Date-wise News`

Stop water hijacking and buy your own bottle, says Bisleri

In a bid to target the youth and push the 500 ml bottle, Bisleri has refreshed the ‘Kiss to Drink' campaign and used digital innovation for the first time

Twishy Apr 11, 2013 8:19 PM

Leading industry stalwarts on IDMA 2013 jury

IDMA 2013 will be judged by an esteemed jury chaired by Mahendra Swarup, Chairman, Smile Interactive and co-chaired by Vikram Sakhuja, CEO, Maxus Worldwide

Saloni Surti Apr 11, 2013 8:14 PM

Guest Column: Build a social community that builds you

Social is breathing new life into content marketing; to be effective, increase trust factor and build up your reputation, says Garima Obrah of Brandlogist

Garima Obrah Apr 11, 2013 8:10 PM

Billboard of the week: Installation of beloved toons by McDonald's

Attractive, yet simple creatives and strategic location makes McDonald’s initiative exchange4media's outdoor campaign of the week

Priyanka Nair Apr 11, 2013 8:06 PM

Panasonic India elevates Manish Sharma as MD

In his new role, Sharma will be responsible for the strategic planning, sales & marketing of company’s consumer & enterprise divisions with immediate effect

exchange4media Staff Apr 11, 2013 7:48 PM

Quick five with Ping Digital’s Prashanto Das

Today, video content is almost gadget neutral. Videos provide engaging content that drives social strategy, says the Co-Founder & CEO of Ping Digital

Priyanka Nair Apr 11, 2013 7:44 PM

CVS Sharma moves on from Leo Burnett Network after 6-year stint

Sharma (popularly known as Venke) served as the Executive Director and Head of Digital at Leo Burnett’s Indonesia office

Saloni Surti Apr 11, 2013 7:32 PM

Ketchum Sampark bags PR mandate for Ambuja Cements

The win comes following a closely contested multi-agency pitch. Ketchum will also support the company’s mktg activities in key metros and Tier II & III towns

exchange4media Staff Apr 11, 2013 7:31 PM