Date-wise News
Conceptualised by Ogilvy & Mather, the creative idea 'Koi nahin bachega' stems from the fact that it is impossible to escape the excitement induced by IPL
The account was won on the back of a multi-agency pitch. The account size is valued at Rs 25 cr to Rs 30 cr
exchange4media Staff Mar 20, 2013 7:45 PM
The account was won on the back of a multi-agency pitch. The account size is valued at Rs 25 cr to Rs 30 cr
exchange4media Staff Mar 20, 2013 7:45 PM
Out of home is a very integral part of a media mix but more needs to be done, says the MD & CEO of Tata Sky, and Jury Chairperson of e4m’s OOH Awards
Priyanka Nair Mar 20, 2013 7:42 PM
Taproot India leads the pack with 11 metals, including 1 Grand Prix and a Gold; McCann, Grey & Leo Burnett follow suit, taking the India metal tally to 34
Priyanka Mehra Mar 20, 2013 7:40 PM
As per market sources, the 'presenting sponsor' title for 24 is being pegged at Rs 22 cr, 'powered by' title at Rs 14 cr & 'associate sponsorships' at Rs 6 cr
exchange4media Staff Mar 20, 2013 7:24 PM
While the India chapter of online radio is faced by a number of hurdles, studies indicate that the medium can be apt for mass reach to segmented users
exchange4media Staff Mar 20, 2013 7:23 PM
The initiative is intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients
exchange4media Staff Mar 20, 2013 7:23 PM
In the digital era, nobody needs journalists to be their storyteller; so they need to reinvent themselves, says the Editor-in-Chief of The Guardian
Abhinav Trivedi Mar 20, 2013 7:21 PM
The account was won following a multi-agency pitch. The brand aims to expand its online brand presence to connect with young audiences
exchange4media Staff Mar 20, 2013 7:19 PM
Dowerah will partner Sagar Prajapati, also Creative Director, in leading the creative function in Bangalore. Her last stint was with Rediffusion – Y&R
exchange4media Staff Mar 20, 2013 7:13 PM
Having spent a little over 2 yrs at the company, Malhotra leaves to pursue his entrepreneurial aspirations. He will continue in his current capacity till July 2013
exchange4media Staff Mar 20, 2013 7:11 PM
The recruitment process will commence from first week of April. Santosh Mishra, who was earlier with Dainik Bhaskar, will be the resident editor of the edition
Abid Hasan Mar 20, 2013 7:06 PM
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