Date-wise News

Smart casual menswear brand ColorPlus has appointed KarishmaLintas, an IPG company and part of Lintas India Group, as its new creative AoR

exchange4media Staff Apr 4, 2012 12:52 PM

After years of partnership with cricket – the most popular game of the country – Pepsi has now decided to 'change the game' and become a partner to the growth of football in India

Deepika Bhardwaj Apr 4, 2012 9:54 AM

Following a multi-agency pitch that took place in Delhi, Mindshare North was awarded the media consulting and deployment duties of Jabong.com

exchange4media Staff Apr 4, 2012 9:51 AM

Movies Now has planned to increase ad rates by 100 per cent

Suraj Ramnath Apr 4, 2012 9:38 AM

Apart from House Full 2, the channel has also bought the right for Dabangg 2, Ghayal 2, Bol Bachchan and Son of Sardar

Suraj Ramnath Apr 4, 2012 9:31 AM

Brands of the future will have to accept the fact that the power to influence a consumer has shifted from brand managers to brand users, says Santosh Desai, CEO, Future Brands

Deepika Bhardwaj Apr 4, 2012 9:06 AM

Panja League 2012 came to a successful close. It saw 500 participants from 19 agencies contest; about 38 people took home the title of Panja King and Panja Queen

exchange4media Staff Apr 4, 2012 9:06 AM

Sleepwell has appointed MPG India as its media AoR. The account will be handled from MPG’s Delhi office

Priyanka Nair Apr 4, 2012 9:05 AM

With this partnership, news from the Indian sub-continent will be made available in Africa; Indian broadcasters will also get to access A24 Media’s coverage of Africa

exchange4media Staff Apr 4, 2012 9:04 AM

Following a close contest among approximately eight agencies in the capital, JWT Delhi has won the corporate campaign duties for Dalmia Bharat Group

Deepika Bhardwaj Apr 4, 2012 8:08 AM

Strengthening its leadership team, Myntra.com has appointed Ganesh Subramanian as Chief Merchandising Officer

exchange4media Staff Apr 4, 2012 7:55 AM

Fourth Dimension Media Solutions has been signed on as the event ad sales partner for Tamil Nadu’s first awards, Puthiyathalaimurai Tamizhan Awards

exchange4media Staff Apr 4, 2012 7:49 AM

Nokia & Kolkata Knight Riders have launched a consumer engagement initiative that enables consumers to launch their own personalised channels

Priyanka Mehra Apr 4, 2012 7:48 AM

Fox Star Studios, as part of consolidating its media operations in the Indian market place, has appointed Aegis Media’s Vizeum India as its media AoR

exchange4media Staff Apr 4, 2012 6:08 AM