Date-wise News

Call it the ‘Shinjini effect’, but the recommendation of the National Commission for Protection of Child Rights (NCPCR) that children below the age of 16 years should be barred from taking part in reality shows on TV has put channels on their guard. exchange4media spoke to some channels to find out how much impact this move will have and what steps are being take to prevent another Shinjini from happening.

exchange4media Staff Sep 22, 2008 8:47 AM

Usage of innovative ad layouts in print recorded a growth of 32 per cent in the first half of 2008 compared to the corresponding period last year. The food and beverages sector had the maximum share – 28 per cent – of the overall innovative ad layouts used in print during this period.

exchange4media Staff Sep 22, 2008 8:45 AM

OOH Media has recently wrapped up its three-city interactive ‘share-n-learn’ forum – OOH Share. Held in Mumbai, Delhi and Bangalore, these forums were attended by a mix of media planning and buying experts from media and OOH agencies. The forums were aimed at disbursing knowledge about OOH TV as a medium.

exchange4media Staff Sep 22, 2008 8:44 AM

National Geographic Channel, in collaboration with the Indian Navy, plans to give five civilians a taste of some maritime action in its new mega series ‘Nat Geo Mission Navy: Lehron ke Sartaj’. The series, comprising eight episodes, will give an insight into the lives of the brave men who patrol and protect India’s coastline.

exchange4media Staff Sep 22, 2008 8:43 AM

KS Oils, a leading integrated edible oil company, has come up with two new TVCs to generate pan-India brand awareness for two of its mustard oil brands – Double Sher and Kalash. Conceptualised by Everest Brand Solutions, the campaign straddles across TV, radio, OOH and cinema advertising.

exchange4media Staff Sep 22, 2008 8:42 AM

Brand Curry has come up with print campaigns for two of its clients – Radio Matra and Vivitech projectors. While the Radio Mantra campaign emphasises on the ‘hat ke’ brand proposition, the campaign for Vivitech projectors is to help break clutter for this new player in a market dominated by brands like NEC, Panasonic, and INfocus.

exchange4media Staff Sep 22, 2008 8:41 AM

9X’s epic series ‘Kahaani Hamaaray Mahaabhaarat Ki’ is going places. Close on the heels of being made available to Tamil viewers via Raj TV, the mythological epic will now be available for the UK audience from September 22 with English subtitles.

exchange4media Staff Sep 22, 2008 8:40 AM

SpiceJet has appointed UK-based Ink Publishing to produce its in-flight magazine, ‘Spiceroute’, which will be reintroduced on all SpiceJet flights starting October 2008. A new look and feel has been given to ‘Spiceroute’, a monthly magazine, to make is more interesting and informative.

exchange4media Staff Sep 22, 2008 8:39 AM

It might be a bit early for the Puja season, but The Times of India is ready to ring in the festivities with its Puja Special issue of ‘Amaar Somoy’ for this year. The special issue was unveiled in Kolkata on September 19.

exchange4media Staff Sep 22, 2008 8:38 AM

Web18, the digital arm of Network18, which announced the beta launch of its horizontal portal In.com on September 18, has unveiled a series of five teaser ads to support this launch. Produced and directed by Cell 18, the idea behind the ads is to emphasise the different kind of people who log in the portal for different kind of needs.

exchange4media Staff Sep 22, 2008 8:37 AM

US Advertising has won the tender for 700 DTC bus queue shelters in the Delhi’s South, Central and West Zones for a period of one year. US Advertisers will be paying the Delhi Transport Corporation (DTC) Rs 24 crore for the entire year. Other media owners in the fray included DWM (Delhi Waste Management) and Adwel Advertising.

exchange4media Staff Sep 22, 2008 8:36 AM

The Indian animation industry is on its fastest ever growth track with a quiver full of world class technology, the best brains and an creative edge. However, we are yet to see an Indian counterpart of a Mickey, Pooh or Popeye take a global bow. Will the new animated avatars of mythological figures like Ganesha, Bhima, Krishna and Ghatotkach help them gain an international audience?

exchange4media Staff Sep 22, 2008 8:35 AM

Abhay Desai is joining Mail Today as Associate Publisher from next week. He is replacing Sanjay Bahadur, who had put in his papers earlier this month. Desai will be leading ad sales for Mail Today. He moves from Yuva newspaper, where he was for six months as CEO.

exchange4media Staff Sep 22, 2008 8:33 AM

The two-day Indian Magazine Congress (IMC) 2008 is expected to begin on an upbeat note following the Government giving its nod a few days ago to Indian editions of foreign news and current affairs magazines. Being held in Mumbai on September 22-23, IMC in its third year will focus on ‘Where is the next Big Opportunity?’

exchange4media Staff Sep 22, 2008 8:32 AM