Date-wise News

VF Corp, the $7-bn American lifestyle garment firm which owns the Lee, Wrangler and Nautica brands, is picking up 60% stake in a new joint venture with Arvind Brands, a wholly-owned subsidiary of Indian textiles major Arvind Mills.

exchange4media Staff Jul 8, 2006 10:05 AM

A host of private equity (PE) funds and strategic investors may look for a foothold in Tasty Bite Eatables, as the company could look at raising about $10-12m (Rs 45-54 crore) to propel its growth strategy.

exchange4media Staff Jul 8, 2006 10:04 AM

Driven by the enterprise content management space, Canon India, is aiming to regain the number one position in the imaging market in India. The company has identified digital publishing, digital camera and laser multi-functional printer segments as the key areas for its growth in the Indian market.

exchange4media Staff Jul 8, 2006 10:03 AM

Sanjay Yashroy, recently appointed President of Posterscope India, is of the view that though digital is the emerging trend in the outdoor industry, only a company with global bearings or a player with sufficiently deep pockets can cash in on this trend. He also sees OOH benefiting from the boom in the retail sector.

exchange4media Staff Jul 8, 2006 10:01 AM

Zoom’s new show – Santa & Banta Unlimited – moves away from lofty claims of other TV serials by promising to deliver nothing. This new show is determined to redefine ‘time pass viewing’, with its two hosts, Siddharth Kannan aka Santa and Baba Saigal aka Banta, starting July 10, 2006, every Monday, from 8.30 pm

exchange4media Staff Jul 8, 2006 9:59 AM

Chennai-based ad agency Maitri has won the creative and media duties for the initiatives to be launched by the Andhra Pradesh Paper Mills Ltd, in the process beating Mudra, which was also involved in the pitch process. The size of the account is estimated to be Rs 3 crore.

exchange4media Staff Jul 8, 2006 9:58 AM

Cathay Pacific Airways Ltd. has appointed Concept PR as their PR agency in order to enhance its corporate image in key areas, including product and service communication. Under the agreement, Concept PR will provide services such as strategic consultation, media relations and e-PR to Cathay Pacific.

exchange4media Mumbai Bureau Jul 8, 2006 9:55 AM

Jaipur-based Shakun Advertising and Prachar Advertising have bagged the media duties for Hindware following a multi-agency pitch. The size of the business is pegged at around Rs 5 crore. While Shakun will handle the print part of the account, Prachar, which has been handling the TVC part of the business, will continue to do so.

exchange4media Staff Jul 8, 2006 9:55 AM

MindShare scooped up seven of the 44 awards on offer at this year’s Asian Marketing Effectiveness Awards to edge out Ogilvy as this year’s leading award winner. Maxus collected a commendation for Dr Fix It India ‘Leaky Hands’ for best small budget marketing campaign. Leo Burnett bagged a bronze for Most Effective Use of Public Relations for a campaign for the Prerana anti-trafficking cell.

exchange4media Staff Jul 8, 2006 9:54 AM

Times Now has scored at this year’s Asia Image Apollo Awards, an awards programme that seeks to recognise the talent and achievements of those who work behind-the-scenes to bring quality images.

exchange4media Mumbai Bureau Jul 8, 2006 9:53 AM

STAR News, which introduced the trend of viewers turning reporters in as early as 2003 with STAR Reporter, has consequently consolidated on ‘people’s reporting’ with a roster of such viewer reported stories, taking the mandate of its positioning as the ‘people’s channel’ that much further.

exchange4media Mumbai Bureau Jul 8, 2006 9:52 AM

AXN has tied up with Thums Up to create a platform to give ‘Action’ stars their much-deserved credit through the first on-air Action Award event in India. The AXN Action Awards will premiere on July 9 at 8 pm.

exchange4media Mumbai Bureau Jul 8, 2006 9:51 AM

Malar Publications Ltd, publisher of the Tamil daily ‘Malai Malar’, is planning to start its FM radio foray from Chennai in August this year. It has also roped in Radio Mirchi’s Ramesh SK as Head of Content for its radio venture.

exchange4media Staff Jul 8, 2006 9:50 AM

Zubin Tatna has been appointed as Director, Mediaedge:cia, where he will be heading communication planning. Prior to joining Mediaedge:cia, Tatna was Associate Vice-President with SSC&B Lintas. Tatna has over 13 years' experience in the field of advertising. He began his career with the financial division of Ogilvy & Mather and later moved on to Grey Worldwide (then Trikaya Grey) and Bates Enterprise (then Enterprise Nexus). While working with SSC&B Lintas, he headed several businesses, including Essar Oil, Hindustan Lever and the UB Group.

exchange4media Staff Jul 8, 2006 9:09 AM

Amit Kishore has joined ZenithOptimedia as Vice-President on the Hyundai business. Prior to joining ZenithOptimedia, Kishore was Director-Media Planning at Universal Media 7, a part of the McCann-Erickson group, Saudi Arabia. Kishore began his career with Grey Worldwide, Bangalore, as a media planner in 1997. During his career, Kishore has handled well-known brands such as Britannia (the dairy business), Bajaj Auto, the Pantaloon Group (Pantaloon and Big Bazaar), Videocon, Sansui, Timex, Wrigley's, MTR Foods, Lee Jeans, Arrow Shirts, Excalibur Shirts and WorldSpace, among others.

exchange4media Staff Jul 8, 2006 9:08 AM

Aalok Wadhwa has been appointed as Managing Director of LexisNexis Butterworths for the Indian sub-continent region. LexisNexis is a global leader in information and services solutions. Wadhwa has over two decades' experience in diverse fields like publishing, education, retail, and media. His most recent assignments include being the Chairman and Managing Director of the Corner Bookstore Company, and Managing Director of Encyclopedia Britannica, where he looked after the Indian sub-continent and the Gulf Cooperation Council region.

exchange4media Staff Jul 8, 2006 9:06 AM