Date-wise News

Radio Mirchi (ENIL) has started operation of its new FM radio stations in Jaipur and Bangalore under the interim transmission arrangement from April 18, thus becoming the first broadcaster to go on air in the FM Phase II expansion process.

exchange4media Staff Apr 18, 2006 2:44 PM

Pepsi has partnered with MTV to launch the ‘Pepsi and MTV Youth Icon for 2006’. The initiative will span across multimedia youth platforms and is so far the biggest and widest hunt for India’s Youth Icon.

exchange4media Staff Apr 18, 2006 7:03 AM

The Milkman is opening the profit books finally. A major revamp lasting nearly two years has brought Britannia's dairy joint venture with Fonterra of New Zealand into the cash positive zone, and pushing for 20%-plus annualised growth.

exchange4media Staff Apr 18, 2006 7:02 AM

Two FM broadcasters have moved the Calcutta High Court stating that Indian Performing Rights Society (IPRS), which claims to protect the interests of lyricists and composers, has no authority to demand licence fees for songs broadcast by them.

exchange4media Staff Apr 18, 2006 6:59 AM

Raj TV kicks off its events calendar for this financial year with a mega musical night with Maestro Illayaraaja on April 23 in Chennai. An event in Malaysia has also been slated. The channel is not letting up on the election fever either.

exchange4media Staff Apr 18, 2006 6:58 AM

It has been an age-old and somewhat inherent lacuna of the print medium that it does not allow interactivity, which online media has overcome. Now ‘Living Digital’ (LD), the digital lifestyle magazine from CyberMedia, has brought some innovations to this arena, making LD completely interactive over SMS.

exchange4media Staff Apr 18, 2006 6:57 AM

Prannoy Roy promoted NDTV has recorded a net profit of Rs 12.55 crore in Q4 FY’06, an increase of 22 per cent, as compared to Rs 10.29 crore in the previous financial year.

exchange4media Staff Apr 18, 2006 6:40 AM

On any occasion when television ratings come under the scanner, the non-measurement of Out-of-Home viewing becomes a fundamental part of the debate. Keeping this in mind, Madison Media had embarked on a research to understand this component better. The agency commissioned IMRB to study what they term OOOH (Out Of Own Home) viewer and has released the top line findings of the research.

Noor Fathima Warsia Apr 18, 2006 6:39 AM

Prasun Kumar has quit Madison to join General Motors as Senior Brand Manager. He will be looking after the media function and the GM brand as whole, and report to Director-Marketing Anisha Motwani.

exchange4media Staff Apr 18, 2006 6:38 AM

The WPP Annual, which showcases the best creative work across the entire WPP network, has ranked Ogilvy & Mather (O&M) Mumbai as its No. 1 office for 2006.

exchange4media Mumbai Bureau Apr 18, 2006 6:36 AM

Channel 7, which is to be renamed IBN7 after Rajdeep Sardesai-Sameer Manchanda promoted GBN bought a stake in it and took editorial control in the channel, is all set for a complete revamp. The channel will don a new look and have a new baseline in place of the present ‘Zindagi Live’.

exchange4media Staff Apr 18, 2006 6:35 AM

The first of its kind – GoaFest – organised by the Advertising Agencies Association of India (AAAI) is creating its share of noise in creative circles already. The two-day event is planned for April 29 and 30, 2006 in Goa and attempts at being more than just an ad festival.

Noor Fathima Warsia Apr 18, 2006 6:33 AM