Date-wise News

Make no mistake. The 'Little Master' is back. With scores of 100, 42 and 95 in the last three one-day international matches, Sachin Tendulkar has effectively silenced his growing band of critics, and demonstrated that he has lost neither his form nor his passion for the game.

exchange4media Staff Feb 14, 2006 7:39 AM

Raymond Ltd has entered the children’s apparel segment with the introduction of its kids wear brand, Zapp! The exclusive brand will cover the spectrum of children’s lifestyle products that includes an entire range of children’s apparel and accessories. Zapp! is targeted at kids in the four to 12 age group.

exchange4media Mumbai Bureau Feb 14, 2006 7:37 AM

Channel [v]’s ‘Get Gorgeous’ returns with a new season presented by hair care brand, Mrs Marino. The other associates for the event are Matrix Model Management in association with Orbit White, Eyetex Dazzler and Blistex with Elle magazine as style advisor and Barista as ground partners. The show launches on March 6, 2006.

exchange4media Mumbai Bureau Feb 14, 2006 7:36 AM

Chennai-based communication design shop ‘be positive 24’ has added another account to its roster. The shop, which launched in January this year with the creative duties of fitness chain ‘Fitness One’, has bagged a leading supari (betel nut) brand, Ajantha.

exchange4media Chennai Bureau Feb 14, 2006 7:34 AM

In two unrelated developments, MAX Marketing Head, S Ramakrishnan, and SAB Marketing Head, Ajay Modgil, have decided to move on. Until apt replacements are appointed, MAX Business Head, Albert Almeida, and SAB Business Head, Vikas Bahl, will be taking charge of the marketing function directly.

Noor Fathima Warsia Feb 14, 2006 7:34 AM

Parivaar Awards may be the biggest property for STAR India, but STAR officials see it more as a challenge that requires them to improvise on the property each year so that they can maintain the high TVRs that the property has been throwing.

Noor Fathima Warsia Feb 14, 2006 7:32 AM

SRK-Rani Mukherjee starrer ‘Paheli’ might have missed out on an Oscar nomination, but India’s official entry to the prestigious Academy Awards delivered a TVR of 2.6 (CS4+, HSM) for STAR Gold, which premiered the film on January 26. ‘Paheli’ has thus become the highest rated premier on Hindi movie channels so far in 2006.

exchange4media Staff Feb 14, 2006 7:31 AM

After spending almost three years with the Percept Group in its outdoor venture, Jignesh Sharma, CEO, Posterscope, has put in his papers. Posterscope, the independent outdoor specialist from the Aegis Group, entered the country in partnership with the Percept Group in late 2004.

Noor Fathima Warsia Feb 14, 2006 7:30 AM

S Yesudas is back in the country and he has decided on destination next as well. He is all set to join RK Swamy’s media arm, Media Direction, as Chief Operating Officer. Yesudas will report to Praveen Tripathi, CEO, Media Direction, and will take up his new assignment next week.

Noor Fathima Warsia Feb 14, 2006 7:29 AM

Dentsu Marcom has announced the launch of its new division, Q:Pro, which will offer specialised employer branding solutions, ranging from designing and releasing ads across media to manpower planning and salary administration.

exchange4media Staff Feb 14, 2006 7:28 AM

The year 2006 has begun on a good note for Madison Creative. The agency has added four new accounts to its kitty, which include Cinemax, Dale Carnegie Training, Everest Industries Roofing & Boards and Asbestos Cement Products Manufacturer’s Association.

exchange4media Mumbai Bureau Feb 14, 2006 7:27 AM

Arunava Sinha, Head of Content at Indiatimes, has resigned. Sanjay Trehan, who is heading broadband initiatives at Indiatimes, will now head content as an additional responsibility.

exchange4media Staff Feb 14, 2006 7:26 AM

Close on the heels of the movement of casual wear brand Parx’s advertising account to Dentsu Marcom, the Raymond Group has decided to shift the advertising duties of its premium fashion label Be: to Dentsu as well. Dentsu Marcom already handles Park Avenue for the Group. Ambience Publicis is the incumbent agency for Be:.

exchange4media Mumbai Bureau Feb 14, 2006 7:25 AM

Bennett, Coleman & Co Ltd, owner of The Times of India Group, is all set to acquire a 6 per cent stake in Sahara One Media & Entertainment Ltd by subscribing to 1,100,000 new equity shares at a price of Rs 344 per share aggregating to Rs 37.84 crore.

Noor Fathima Warsia Feb 14, 2006 7:24 AM

The Information and Broadcasting Ministry has issued notices to Reliance owned Adlabs and Sun Group to relinquish the FM radio frequencies above the maximum permitted 45 limit within a week’s time.

exchange4media Staff Feb 14, 2006 7:23 AM

<p align=justify>OOH and technology are intricately linked. In India, we still have to see lenticular being used; I also feel that a lot more mobiles will be used in the future. I hope our basic infrastructure improves fast…because OOH will depend a lot on roads, electricity. More and more people, especially the youth, is spending time out of the home, and the only effective media to attract and engage this category is OOH. Here, too, the OOH pricing is much cheaper than radio, TV and print, which are more mature medias. So, I feel OOH is at a golden step right now.

exchange4media Staff Feb 14, 2006 12:00 AM