Date-wise News

The retail-led brand building, where a sprawling flagship store on a high street or in a mall becomes the best billboard, has seen lifestyle apparel brands pare advertising spend significantly.

exchange4media Staff Feb 11, 2006 10:18 AM

CONNECT Broadband Services Ltd (CBSL), a wholly-owned subsidiary of HFCL Infotel Ltd (HITL), has announced a strategic tie-up with Star India Pvt Ltd (SIPL) to carry content over CBSL's network in Chandigarh and Punjab.

exchange4media Staff Feb 11, 2006 10:17 AM

HDFC Standard Life has unveiled a new campaign for pension plans that aims to create awareness about the company’s range of pension solutions and reinforce the brand positioning of ‘self respect’.

exchange4media Staff Feb 11, 2006 10:16 AM

He is perhaps the most lovable bear in the world and Disney is sparing no efforts to make Winnie the Pooh’s 80th birthday celebrations special. In fact, the celebrations will continue for 18 months. Disney has planned an exciting range of entertainment activities and special edition products for fans across the Asia Pacific region.

exchange4media Mumbai Bureau Feb 11, 2006 10:15 AM

Gujarati Mid Day, a Gujarati daily in Mumbai, is celebrating its 11th Anniversary on February 11, 2006. The publication has used the number 11 in all the activities involved in the celebration and a mega 238-page all colour special edition with 11 supplements has been printed for the day.

exchange4media Mumbai Bureau Feb 11, 2006 10:14 AM

Jeevansathi.com, one of the leading matrimonial websites in India, has launched its Hindi version recently. This initiative is the first of its kind amongst its genre and has been undertaken to enlarge the user base and reach of the website.

exchange4media Staff Feb 11, 2006 10:12 AM

Coca-Cola’s fastest growing carbonated brand in India, Sprite, is unveiling its new TVC on February 11 featuring Sania Mirza – India’s latest teen icon. The commercial takes the viewers through yet another straightforward and irreverent experience for Sprite consumers.

exchange4media Staff Feb 11, 2006 10:11 AM

Hindi consumer channel Awaaz has initiated additions in its programming line-up with three new shows starting first week of February, while CNBC-TV18 has also stepped up its 8-11 pm programming to draw in younger audiences and making primetime business programming a more enjoyable experience.

exchange4media Staff Feb 11, 2006 10:10 AM

Harish Manwani, President Asia & Africa, Unilever, and Chairman, HLL Ltd India, will address top advertising and marketing honchos as part of a series of lectures organised by the India Chapter of International Advertising Association under its International Indians series on February 14, 2006.

exchange4media Mumbai Bureau Feb 11, 2006 10:09 AM

The India Today group has ventured into the space of career publications with the launch of ‘India Today Aspire’, a new monthly magazine on education and careers. The first issue of the magazine, which is priced at Rs 25, is being provided free along with the ‘India Today’ issue dated February 20, 2006.

exchange4media Staff Feb 11, 2006 10:08 AM

Sharjah-based Turrino Advertising LLC is setting shop in India beginning with Cochin this month, marking the group’s first office in an international location. The group plans to set up an office in Mumbai in the next six months. Heading the agency’s operations in Kerala will be Lakshman Varma, who moves from Mudra Advertising’s Cochin office.

exchange4media Chennai Bureau Feb 11, 2006 10:06 AM