Date-wise News

Maxus has had a great year, notching up close to 50 per cent growth in 2005. And it has kickstarted 2006 winning the huge Perfetti van Melle media account. Maxus claims to be well on its way to becoming the second largest media agency after MindShare.

exchange4media Staff Jan 12, 2006 5:32 PM

Drivers, gardeners, clerks, peons... A brand new low income category is fast emerging as an attractive target audience for carmakers. While some volume carmakers are looking at two-wheeler customers in metros, others are looking for similar profile customers in smaller townships in their search of incremental growth. It's all part of volume car companies' search for alternative segments.

exchange4media Staff Jan 12, 2006 8:30 AM

Telsima Corporation on Wednesday announced the commencement of its manufacturing operations from India for WiMAX technology-based equipment in India. Telsima will offer wireless broadband access solutions that are based on innovative, high performing technologies that break price-performance barriers for Indian operators.

exchange4media Staff Jan 12, 2006 8:29 AM

Titan is at it again and so is Aamir Khan. The watch major has launched a new collection called ‘Wall Street’, which is aimed at targeting the young professionals who have just started their careers or who have been working for about one to three years in the age group of 22 to 26 years.

exchange4media Staff Jan 12, 2006 8:28 AM

It's really unfair when you consider the number of women-oriented magazines and TV shows in the Indian market compared with what it offers to men. Keeping this in mind, AXN has joined hands with the men’s magazine ‘Man’s World’ to come up with a new show for men called, 'The Man's World Show'. The show aims to give an insight into all things important to Indian men and premieres on January 18, 2006 in the Wednesday, 10.30 pm slot.

exchange4media Staff Jan 12, 2006 8:26 AM

DNA has always placed a huge trust in the outdoor medium right from the paper's pre-launch stage. DNA has been promoting its various sections through the medium and the latest is that for its Crime Watch section. Rediffusion devised an interesting advertisement for this section in which a huge hoarding dominated with a pair of moving watchful eyes was set up in Mumbai's Juhu area.

exchange4media Staff Jan 12, 2006 8:25 AM

Hewlett Packard is going great guns in outdoor advertising. The company has recently come up with new innovative technologies and modes of outdoor advertising such as Aqueos technology and Eco Solvent technology, which uses environment friendly solvents.

exchange4media Staff Jan 12, 2006 8:24 AM

Reliance Capital, TV-18 and California-based venture fund Norwest Venture Partners have come together to launch a new online travel company, Yatra.in, which is touted as the first online and centralised travel services company for the Indian market.

exchange4media Staff Jan 12, 2006 8:23 AM

Cartoon Network, the pioneer in kids' television in India, has reaffirmed its commitment to showcase Indian animation on the Network. To this effect, the channel has announced acquisition of three brand new Indian animation productions.

exchange4media Mumbai Bureau Jan 12, 2006 8:21 AM

Next Gen Publishing Ltd, a joint set-up by The Forbes Group and HDFC Ltd, has announced the NDTV CarIndia and BikeIndia Awards, which will take place on January 12, 2006 at New Delhi. This award ceremony is being organised for the first time to acknowledge the best cars and bikes introduced between January 1, 2005 and December 31, 2005.

exchange4media Staff Jan 12, 2006 8:19 AM

The Daily News & Analysis (DNA) is looking beyond Mumbai already, beginning with the Indore market – an unlikely place for an English business daily, but DNA officials expressed that was one key reasons why beginning from this market made sense. DNA Money hits Indore on January 17, 2006 and the next market is Ahmedabad.

Noor Fathima Warsia Jan 12, 2006 8:18 AM

Law & Kenneth has bagged the duties of revamping the corporate identity of Choksey Chemicals Pvt Ltd, a leading manufacturer of construction and waterproofing chemicals, in a multi-agency pitch involving eight to nine agencies. The size of the business, according to industry estimates, is pegged in the range of Rs 5-6 crore.

exchange4media Staff Jan 12, 2006 8:15 AM

It is that time of the year again when the advertising industry gets busy choosing their best works to enter in the Bombay Ad Club's creative excellence awards – Abby. This year the Ad Club has made several changes in the awards and Kalpana Rao, President, The Bombay Ad Club is looking forward to the industry reponse.

Noor Fathima Warsia Jan 12, 2006 8:14 AM

Anil Ambani run ADA Enterprises is getting its act right in the media and entertainment sector on all counts ranging from distribution, foraying into different mediums like radio and TV, and getting the right people like Rajesh Sawhney, Divya Gupta – and as industry word has it, even Tarun Katial – on board to steer the business.

Noor Fathima Warsia Jan 12, 2006 8:13 AM