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Date-wise News

“The localised option and scope for measuring ROI works in favour of OOH”?blur=25

Jignesh Sharma, CEO, Posterscope, says OOH makes for qualitative localised communication, whereby one can go into individual pockets to design the communication as per needs. The medium is also gaining popularity because of fragmentation of other media options.

exchange4media Staff Dec 7, 2005 7:50 AM

HLL to get hair oil brand off its head?blur=25

HLL's on a sticky wicket. The largest consumer goods company in the country has put its coconut hair oil brand Nihar on the block. The brand came to HLL when it acquired TOMCO from the Tatas in 1993.

exchange4media Staff Dec 7, 2005 7:49 AM

Nigel Robbins appointed President, MTV Networks Asia-Pacific?blur=25

MTV Networks International has promoted Nigel Robbins as President, MTV Networks Asia-Pacific, based in Singapore. He replaces Frank Brown, who decided to relocate to Sydney earlier this year.

exchange4media Staff Dec 7, 2005 7:48 AM

CNN launches paid streaming video news service – CNN Pipeline?blur=25

CNN.com has launched a premium on-demand broadband video service called CNN Pipeline, which is designed to enhance the way people view news online by offering an extensive portfolio of online content and live video streams.

exchange4media Staff Dec 7, 2005 7:47 AM

Hungama TV launches interactive dramedy ‘Sanya’ on Dec 12?blur=25

Hungama TV is in the midst of launching one of the bigger bets that we have seen from the channel in a while. Coming on December 12, 2005 is a new interactive dramedy, which is planned as a 15 minute show on weekdays in the 7.30 pm block.

exchange4media Staff Dec 7, 2005 7:46 AM

Airtel rated best service provider, Nokia and LG leaders in GSM and CDMA: TNS Celltrack study?blur=25

Airtel has been rated as the best cellular service by subscribers among the national players according to the latest annual TNS CellTrack 2005 study.

exchange4media Staff Dec 7, 2005 7:45 AM

‘Yeh Dil Chahe More’ replaces ‘Nach Baliye’ on STAR One?blur=25

Another week for STAR One’s prized property, ‘Nach Baliye’, to complete its television stint and the channel is already geared with its replacement. The new show, ‘Yeh Dil Chahe More’, is all set to launch on December 19, 2005 in the 9.00 pm slot. With this, the recently launched ‘India Calling’ becomes four days a week.

exchange4media Staff Dec 7, 2005 7:44 AM

Kenneth Augustine to replace Viral Pandya as Saatchi & Saatchi, Delhi Creative Director?blur=25

Kenneth Augustine will be joining Saatchi & Saatchi, Delhi as Creative Director. He replaces Viral Pandya, who quite the agency as Creative Director after 10 years of association.

exchange4media Staff Dec 7, 2005 7:43 AM

SaharaOne TV too takes the 5-days a week content route?blur=25

It would be safe to say that Zee TV brought the trend back earlier in the year when it took its primetime five days a week. STAR Plus did it for some of its shows to cushion ‘KBC 2’ on Fridays and now SaharaOne has joined the league as well. Its three primetime shows are now extended Monday to Fridays as well.

exchange4media Staff Dec 7, 2005 7:42 AM

Game show ‘Thanga Vettai’ opens with a bang on Sun TV; Radaan to produce similar format game shows for Surya, Gemini TV?blur=25

Sun TV’s game show ‘Thanga Vettai’, which went on air on November 26, has registered impressive opening numbers in its launch episode. Sun now plans to take a similar format show to network channels Surya TV and Gemini TV to engage the Malayalam and Telugu audiences shortly.

exchange4media Staff Dec 7, 2005 7:41 AM

Darius Sunawala on way out from Radio City 91 FM?blur=25

Even as the radio industry is bracing itself to face the HR challenges following imminent expansion, the churn seems to have begun. Three more hands at work for Radio City 91 FM (Bangalore) have put in their papers.

exchange4media Staff Dec 7, 2005 7:40 AM

Sanjay Dua, Senior VP-Sales of Zee News Group, moving to CNN-IBN?blur=25

Sanjay Dua, Senior Vice-president, Sales, Zee News and Zee Business, has decided to move on after a stint of four years. Dua will be joining the soon-to-be-launched news channel CNN-IBN in its sales function. Even though neither Dua nor CNN-IBN were available for comments, informed industry sources confirmed that the development would take place soon.

exchange4media Staff Dec 7, 2005 7:39 AM

Internet user base up 54 pc at 38.5 mn in 2005; e-commerce set to grow over 100 pc by 2007: IAMAI study?blur=25

More and more Indians are becoming Net savvy. According to a study by the Internet and Mobile Association of India (IAMAI), the Internet user base in the country grew by 54 per cent to reach 38.5 million users in 2005 from just 25 million in the previous year.

exchange4media Staff Dec 7, 2005 7:38 AM

WestBridge Capital to buy 2.9 pc stake with Indiatimes?blur=25

Ending days of speculation, WestBridge Capital Partners, one of the most active venture capital funds in India, on Tuesday formally announced that it would buy a 2.9 per cent stake in Times Internet Ltd for $7 million.

exchange4media Staff Dec 7, 2005 7:37 AM

Sony Entertainment Television re-jigs programming team?blur=25

Sony Entertainment Television has brought in some changes in its content team. The channel has brought in heads for various areas in the programming function, who will report to the channel’s EVP and Business Head, Tarun Katial.

exchange4media Staff Dec 7, 2005 7:36 AM