`Date-wise News`

NEW: AdAsia 05 – Day 3: Agencies must shift from being creative suppliers to solutions providers, says FCB-Ulka’s Anil Kapoor

FCB-Ulka’s MD & CEO, Anil Kapoor, calls upon ad agencies to shift to a new paradigm in the way they perceive themselves: agencies should be strategic partners of their clients and play a brand architect’s role, to get out of the destructive cycle the industry is in.

exchange4media Staff Nov 24, 2005 6:44 PM

NEW: AdAsia 05 – Day 3: Becoming a global brand the Samsung way – Create the future

SINGAPORE: As the focus shifted to ‘Asia to the World’ on Day 3 of AdAsia 05 here, Samsung became the case study of a great Asian success in ‘Rising to the global challenge’. How did this South Korean conglomerate achieve the position of a global brand?

exchange4media Staff Nov 24, 2005 6:38 PM

NEW: AdAsia – Day 3: Can Asian brands rule the world?

SINGAPORE: There are great brands, global brands emerging from Asia. But can they rule the world in a highly competitive market place? Paul Temporal, Group Managing Director, Temporal Brand Consulting, Singapore, thinks they can in certain categories like automobiles, but will find it difficult in the luxury products segment.

exchange4media Staff Nov 24, 2005 6:26 PM

FMCG majors set to stir up beverage market

Domestic FMCG major Dabur is test marketing its herbal malted beverage in West Bengal before its nationwide launch next year. With this the company aims to expand its product portfolio and gain foothold in health food beverages market.

exchange4media Staff Nov 24, 2005 8:46 AM

Share of food in consumer expenditure continues to dip: NSSO

The share of food items as part of total consumer expenditure continues to decline, according to the latest findings of the National Sample Survey Organisation. The latest figures pertaining to the 60th round of the National Sample Survey released today reveal that the trend continues both in rural and urban households.

exchange4media Staff Nov 24, 2005 8:45 AM

`First-time buyers getting hooked to mid-sized cars'

The country's mid-size car segment, growing at 26-28 per cent per annum, is where the action is. It is the aspiration to own big cars that is fuelling this trend.

exchange4media Staff Nov 24, 2005 8:44 AM

Levi’s launches Signature brand in India to woo ‘standard’ segment

Levi’s has entered the high volume ‘standard’ segment in denim wear with the launch of its ‘Signature’ brand in India. The ‘Signature’ brand, launched in July 2003 globally, accounts for 10 per cent of Levi’s total worldwide business.

exchange4media Staff Nov 24, 2005 8:42 AM

Sansani, the investigative news bulletin on STAR News, completes one year.

Sansani, the investigative news bulletin that is aired on STAR News everyday at 11.00 pm with repeats on all days at 10:30 am and 4.30 pm, has completed a year. Launched in November 2004, the programme, which addresses the safety concerns of the people, has redefined prime time news watching in India.

exchange4media Staff Nov 24, 2005 8:41 AM

ESPN-STAR Sports lines up a slew of innovations for Premier Hockey League

ESPN-STAR Sports, which has the rights of marketing, producing and broadcasting the Premier Hockey League (PHL) for a period of 10 years, has brought in many innovations in next year’s tournament starting from January 5 to February 1, 2006.

exchange4media Staff Nov 24, 2005 8:40 AM

Prabhat Khabar continues its unbiased appraisals releases two studies on Jharkhand

Prabhat Khabar has been maintaining a tradition of making independent and unbiased appraisal on governance and social audit in Jharkhand ever since it was formed as a separate state in November 2000. This year, too, Prabhat Khabar has also released two studies –Jharkhand Development Report 2006, and State of Governance: Jharkhand Citizen Handbook 2006

exchange4media Staff Nov 24, 2005 8:40 AM

NDTV 24x7 makes it to the US from November 29, Canada launch by mid-December

The Prannoy Roy-promoted NDTV 24x7 is all set to venture into the US from November 29 through an affiliate distribution partnership with DirecTV. Top channel officials revealed to exchange4media that NDTV 24x7 would also be available in Canada from mid-December, for which the channel had tied up with the Asian Television Network.

exchange4media Staff Nov 24, 2005 8:39 AM

36th IFFI: The Big Picture – Marketing is the key to success

The post-lunch session of CII’s ‘India - The Big Picture’ conference ]had John Lee, CEO of USA’s Entertainment Business Group speak on ‘The business of Cinema: The Hollywood’ Greenlighting way’. He said that as global audiences were growing at 18 per cent annually, earnings too were growing and India needed to develop its banking infrastructure in order to drive growth.

exchange4media Staff Nov 24, 2005 8:38 AM