Date-wise News

ZenithOptimedia was entrusted with the media buying and planning duties of Nestlé India today. Though the company refused to divulge the account size, agency sources said that size of the account was upwards of Rs 50 crore. The incumbent agency was Universal McCann.

exchange4media Staff Nov 14, 2005 8:46 PM

It has been busy times for Lintas Personal. Immediately after C D Mitra’s decision to quit, Lintas has given the new post to old hand Suprio Guha Thakurta, who has been appointed as President, Lintas Personal. Thakurta’s appointment comes in the wake of the agency’s decision to expand into newer areas of business.

exchange4media Staff Nov 14, 2005 6:02 PM

India is all set to make its mark at the biennial ADASIA at Singapore with some 140 participants forming the Indian delegation at the largest advertising, marketing and media event in Asia to be held from November 20-23, 2005. This is the highest number of delegates ever to represent India at the ADASIA Congress.

exchange4media Staff Nov 14, 2005 3:03 PM

Brand David Communications, or David, will have a new Vice-President and General Manager, Chennai, from today. Vijay Jacob moves in from G3, Chennai, and will look after Chennai and Hyderabad operations for David. Jacob moves into the position left vacant by Raja Ganapathy, who is now with Deutsche Bank.

exchange4media Staff Nov 14, 2005 12:37 PM

The days of cautious spending is over and the modern consumer is splurging on personal grooming and entertainment. A study, called Wallet Monitor, has found that Indians are now spending as much as 17 per cent of their income on personal grooming and entertainment.

exchange4media Staff Nov 14, 2005 8:21 AM

With the online gaming market set to boom in India, Indiatimes has entered into an agreement with Games-Services, a production and publishing media company dedicated to digital entertainment, to host the 2006 Electronic Sports World Cup in India for the first time.

exchange4media Staff Nov 14, 2005 8:20 AM

UTStarcom, a global provider of telecommunications solutions, has changed their logo globally. Over the last 10 years, UTStarcom has had tremendous success in Asia. However, the company’s brand value on a worldwide basis was needed to be stronger. Hence, the need for the change that effectively communicated the company’s core corporate philosophy.

exchange4media Staff Nov 14, 2005 8:19 AM

If you receive a mail supposedly from Yahoo! World Lottery, UK congratulating you for winning a lottery prize worth seven million pounds for being a prominent Yahoo! Messenger and Mail user, don’t get flattered! This is the latest spam to hit the Indian cybersphere.

exchange4media Staff Nov 14, 2005 8:18 AM

The objective of the last Krack Cream film on air highlighted a daughter’s concern about her mother, who is very particular about her family but forgets about her own well being. Retaining these emotions of concern and care, it was time to go a step further in the next series of films.

exchange4media Staff Nov 14, 2005 8:17 AM

The international digital satellite multimedia in now in India, and it is the vision of Worldspace to create a world of entertainment and information in crystal clear sound, says Deepak Varma, MD, WorldSpace.

exchange4media Staff Nov 14, 2005 8:16 AM

The readymade garments category has shown steady growth over the years. While English publications were most preferred by the advertisers, heading the list of most advertised brands were Stanza and John Players.

exchange4media Staff Nov 14, 2005 8:15 AM

Zee-Turner Ltd, the distribution joint venture between Zee Telefilms and Turner International India, has taken on board Arvinder Singh Chopra as Senior Vice-President, Sales.

exchange4media Staff Nov 14, 2005 8:14 AM

Adidas has kicked off its FIFA 2006 World Cup campaign in India. A mobile campaign is expected to break on December 1, and the company will scout for an outdoor agency for next year, to take the ‘full fledged’ campaign to Indian audiences.

exchange4media Staff Nov 14, 2005 8:13 AM

Brand David Communications, or David, will have a new Vice-President and General Manager, Chennai, from today. Vijay Jacob moves in from G3, Chennai, and will look after Chennai and Hyderabad operations.

exchange4media Staff Nov 14, 2005 8:12 AM

In the midst of today’s increasingly commoditised economy, companies are striving to differentiate themselves. And to leave no stone unturned, the corporations are even shedding their earlier baseline – the philosophy that they believed in, something that they stood for and are instead adapting a new philosophy, a new driving force.

exchange4media Staff Nov 14, 2005 8:11 AM

The Advertising Agencies Association of India’s second event to celebrate its Diamond Jubilee milestone, ‘The Future of Advertising’, saw the presence of some of the most renowned names that have witnessed and contributed to the advertising business internationally.

exchange4media Staff Nov 14, 2005 8:10 AM

The innovation of Pepsi Huddle created by Mindshare won the highest accolade for coming out with Integrated Marketing campaign and won the Campaign of the Year as well at the recently concluded Cable and Satellite Broadcasters Association of Asia Awards held in Hong Kong.

exchange4media Staff Nov 14, 2005 8:09 AM

The Middle-East appears to be one market that is heating up with activities. Whereas on the one hand, advertising agencies are bullish about the market, local papers there are also resurrecting themselves. Malayala Manorama is one such paper that has decided to be more active and has launched five editions in Bahrain and Dubai.

exchange4media Staff Nov 14, 2005 8:08 AM