Date-wise News

Improving consumer sentiment across India's urban and rural markets have fired up growth rates in the fast moving consumer goods (FMCG) market.

exchange4media Staff Oct 24, 2005 8:59 AM

Ford has become bullish once again with its ‘DURA technology’. In order to take the message to the people, it has come up with a 40-second commercial that talks about what everyone at Ford is extremely excited about. Unlike other long technology ads, this commercial simply tells you that the Dura Technology is ‘ exciting’, ‘ economical’ and ‘ refined’.

exchange4media Staff Oct 24, 2005 8:58 AM

Movie-marketing company Interactive Television is going to change its name soon. Speaking to eschange4media, Ajay Mehta, Managing Director, Interactive Television Ltd, revealed, “The name is due for a change within the next two quarters.”

exchange4media Staff Oct 24, 2005 8:56 AM

The Sun Network is partnering the Richard Gere-Parmeshwar Godrej founded ‘Heroes Project’ to spread awareness on HIV/AIDS. An entertainment event was held on October 22 at Hyderabad, titled ‘A Time for Heroes’, as a launching pad for a sustained media and societal leaders programme. The star-studded show will go on air on Sun group channels on December 1, the World Aids Day.

exchange4media Staff Oct 24, 2005 8:55 AM

The Board of Control for Cricket in India and Nimbus Sport International Pte Ltd, Singapore, have eached an agreement, whereby Nimbus Sport will distribute all media rights outside India for the forthcoming India vs Sri Lanka and India vs South Africa Series being played in India in October and November 2005.

exchange4media Staff Oct 24, 2005 8:54 AM

Think you’ve had enough of games? Fed up of seeing people overworking their thumbs on their mobile handsets? Well, prepare yourself for some more for mobile gaming is growing and growing well with players like Indiagames and Mobile2win.

exchange4media Staff Oct 24, 2005 8:53 AM

Business world, one of the largest-selling business magazines in India and National Institute of Design (NID), India’s premier design institution, have once again got together to bring to the fore the Design Excellence Awards 2005 which is going to be held on December 3 this year.

exchange4media Staff Oct 24, 2005 8:52 AM

Once you are successful in one task, the natural progression is to venture into other businesses to extract profitability on the basis of experience and credibility gained from the existing set-up. Validating this point is NDTV, which has launched NDTV Shopping.com.

exchange4media Staff Oct 24, 2005 8:51 AM

ESPN-STAR Sports, which has been entrusted with the responsibility of marketing, producing and broadcasting the Premier Hockey League for a period of 10 years, will showcase PHL live and exclusive on its network. The tournament begins from January 5, 2006 in Chandigarh.

exchange4media Staff Oct 24, 2005 8:49 AM

Dainik Jagran has launched its 28th edition from Dharamsala today. It joins Divya Himachal, which already has an edition in Dharamsala for the past few years. Currently, Amar Ujala is the No. 1 Hindi daily published in Himachal Pradesh.

exchange4media Staff Oct 24, 2005 8:48 AM

141 Worldwide, the marketing services division of Bates India, has acquired two new businesses – the marketing services responsibilities for the Apeejay Surrendra Group, which includes their financial services division, and real estate business house Mani Group.

exchange4media Staff Oct 24, 2005 8:46 AM

Trai's freeze on subscription rates and a drop in advt revenue adds to the TV channel woes. They also point out that the current freeze on television channel subscription rates imposed by the Telecom Regulatory Authority of India and content-sharing will completely wipe out subscription-based revenue.

exchange4media Staff Oct 24, 2005 8:46 AM

It is good news for STAR One with ‘Nach Baliye’ showing a positive beginning. After the push that ‘The Great Indian Laughter Challenge’ (TGILC) gave to the channel, expectations from ‘Nach Baliye’ have been high and at least the opening numbers have been up to the mark.

exchange4media Staff Oct 24, 2005 8:44 AM

Sony Entertainment Television is making substantial noise nationally and internationally with it’s flagship channel, Sony TV, completing 10 years. The occasion saw the presence of Sony Corporation’s Chairman and CEO Howard Stringer in India, where Stringer and Kunal Dasgupta, CEO, SET India spoke on the achievements of India operations and the road ahead for SET India.

exchange4media Staff Oct 24, 2005 8:43 AM

The advertising fraternity is often speaking of the need for agencies to partner with clients in a manner where the best can be achieved for the advertiser’s business. Seagram has extended its partnership with O&M to the level that right from the inception of its brand, Fuel, the agency has been involved with the client.

exchange4media Staff Oct 24, 2005 8:42 AM

<p align=justify>“OOH is very effective and very economical in comparison to newspapers and television. It has a very strong impact for brands like Pepsi, Coke, Airtel, Hutch. Effective brand promotion requires substantial advertising through outdoor media. Outdoor advertising will play a very major role in future.”

exchange4media Staff Oct 24, 2005 12:00 AM