Date-wise News

As far as product variations go, the current trend seems like going back to the good old home remedies - at least as far as FMCGs are concerned. In the recent past, front line FMCG companies namely Colgate, Proctor & Gamble and Hindustan Lever have come out with products based on home-remedy recipes.

exchange4media Staff Oct 13, 2005 9:21 AM

The smaller two wheeler players have had to incur losses, with shrinking margins over the past few years. Manufacturers indicate that in case of a price war, margins of smaller players are likely to see more pressure than a player with a higher marketshare. Analysts attribute the growth in sales to new model launches like the TVS Star City, Victor Edge and Hero Honda Glamour.

exchange4media Staff Oct 13, 2005 9:20 AM

Close on the heels of RadioCity Bangalore Station Head Bhaskar Dutt's move back to the visual effects industry, Programme Director Nisha Narayanan too has put in her papers. To fill up the vacant posts Tanishq's Ruchira Puri has moved in as Station Head, while Karthik Vaidyanathan, also from Tanishq, will join as the Programme Director soon.

exchange4media Staff Oct 13, 2005 9:19 AM

Pepe Jeans London has unveiled its new global advertising campaign to kick off the autumn winter season. Continuing its association with soccer stars, the jeans and casual wear brand has signed Arsenal midfielder Robert Pires for its Autumn Winter '05 ad campaign. Supermodel Diana Dondoe will also feature alongside the soccer player in the campaign.

exchange4media Staff Oct 13, 2005 9:17 AM

Lenovo India has recently announced the launch of a new desktop - the ThinkCentre A51. This desktop incorporates dual-core processing and 64-bit computing capabilities to support demanding business applications.

exchange4media Staff Oct 13, 2005 9:17 AM

The International Badminton Federation and Total Sports Asia have signed a multi-year exclusive representation agreement for all media rights in Asia-Pacific and the Middle East. All major IBF events starting from 2006, including the annual World Championship and the prestigious Thomas/Uber Cup and Sudirman Cup, are part of the deal.

exchange4media Staff Oct 13, 2005 9:16 AM

MIPCOM has announced the nominations for the inaugural Mobile TV Screenings and Awards. A series of projects have been pre-selected from the hundreds submitted, which will be showcased during MIPCOM 2005, the world's audiovisual content market on October 19.

exchange4media Staff Oct 13, 2005 9:15 AM

The VRL Group has launched the 10th edition of its flagship Vijaya Karnataka, Vijay Times, and new group daily, Usha Kirana, from Hassan. A students' edition of the group's English daily is slated for launch on October 20.

exchange4media Staff Oct 13, 2005 9:14 AM

The Finance Ministry plans to bolster its service tax revenues from the services provided by advertising agencies. A draft circular issued by the Revenue Department has sought to expand the scope of the value of taxable services that would be subject to service tax in the case of advertising services.

exchange4media Staff Oct 13, 2005 9:13 AM

JWT Bangalore is very excited about the new Levi’s Red Loop campaign and the reason, according to the agency’s Senior VP, Dhunji Wadia, is that unlike any other Levi’s advertisement that is done internationally and adapted to the Indian market, for the first time, the campaign has been created in India.

exchange4media Staff Oct 13, 2005 9:11 AM

Want to know more about golf but don’t know whom to ask? Interested in finding out what marine engineering is all about? There is help now in the form of special interest magazines. There is good news for advertisers, too, as the Return on Investment (ROI) is expected to be better for investment in special interest magazines.

exchange4media Staff Oct 13, 2005 9:11 AM

The most celebrated launch of last year, the second Hindi general entertainment channel from the STAR bouquet - STAR One - completes a year on November 1, 2005. Giving channels like Zee TV and SaharaOne a close fight already, the channel is showing healthy growth.

exchange4media Staff Oct 13, 2005 9:09 AM

TV18 has announced the consolidation of its media businesses, creating a group structure that is expected to unlock significant shareholder value. Hitherto, the Hindi consumer channel of the Group – ‘Awaaz’ - and the proposed general news English channel, were held in promoter entities.

exchange4media Staff Oct 13, 2005 9:08 AM