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Date-wise News

Mumbaikars have a reason to celebrate as Mumbai Cricket Association goes platinum?blur=25

The poor performance by the ‘Men in Blue’ has dimmed the enthusiasm of the cricket lovers, but not enough to celebrate Mumbai Cricket Association’s Platinum Jubilee celebrations. On offer is the Mumbai Cricket Festival that takes India’s favourite game to the grassroots.

exchange4media Staff Oct 3, 2005 8:01 AM

Telcos focusing on the ABCD of marketing?blur=25

Telecom companies, including mobile phone makers and service providers, are targeting the 'ABCD' market. No, we are not talking about the American Born, Confused Desis here, rather the 'Ayah, Bai, Carpenter, Driver...' market.

exchange4media Staff Oct 3, 2005 8:00 AM

Illayaraaja live-in-concert on Jaya TV on October 16?blur=25

Jaya TV has successfully wooed Illayaraaja – the man who has been the musical identity of the Tamil film industry for many decades now – to perform live. The maestro, who has avoided live performances for several years, will break the silence with his orchestra on October 16.

exchange4media Staff Oct 3, 2005 7:59 AM

Radio City’s ‘Musical-e-Azam’ brings 21 singers live on air?blur=25

Radio City 91 FM for the first time in the history of FM in India is getting not one, not two, but 21 of India’s best singers live on air for 21 days on a trot. Beginning October 3, 2005, Radio City brings to its listeners ‘Musical-e-Azam’, a mega line up of 21 star singers live and unplugged at its studio.

exchange4media Staff Oct 3, 2005 7:58 AM

Property/Real Estate advertising registers 46% rise during H1 2005: AdEx study?blur=25

The property/real estate category has witnessed consistent growth in ad spends in print since 2000. Significantly, these advertisers have shown an overwhelming preference for newspapers. Royal Palm Estates has been the biggest advertiser this year.

exchange4media Staff Oct 3, 2005 7:57 AM

Women get competition in fairness department from men, thanks to Emami?blur=25

Emami, the Kolkata-based cosmetics and personal care products company, has launched ‘Fair and Handsome’, a fairness cream for men, which has been developed after intensive research and contains specially developed ingredients to work effectively on men’s skin.

exchange4media Staff Oct 3, 2005 7:56 AM

4thD Meri Sangini eyeing 1.50 lakh circulation by March-end 2006?blur=25

Backed and supported by Ozone group of companies, Fourth Dimension Media Pvt Ltd has chalked out ambitious plans for its Hindi monthly magazine ‘4th D Meri Sangini’. Launched in July this year, the women’s magazine has plans to achieve 1.50 lakh circulation by the end of March 2006.

exchange4media Staff Oct 3, 2005 7:55 AM

Subir Raha, Debu Bhattacharya among winners at India Business Leader Awards 2005?blur=25

The winners of the India Business Leader Awards for 2005 were declared at a glittering awards ceremony, organised by CNBC TV 18 in association with Airtel, on October 1. Subir Raha, Debu Bhattacharya and Satish Reddy were some of the industry stalwarts felicitated at the awards ceremony.

exchange4media Staff Oct 3, 2005 7:54 AM

OOH: The sheer size advantage and cost effectiveness make it a strong medium?blur=25

Outdoor is a seven-word, seven seconds medium. The advantage is that you have the widest canvas to communicate your ideas. The television has a frame, press may have a page, but the sheer size of outdoor makes it a special medium. Apart from that it is also the cheapest – making it a favourite of advertisers.

exchange4media Staff Oct 3, 2005 7:53 AM

ABP Group’s Unish Kuri extends itself to branded clothes and accessories?blur=25

‘Unish Kuri’, a fortnightly Bengali magazine for college goers from the ABP Group, is set to formally launch its merchandise under the label of ‘UK’ in the first week of October. The launch will be marked with a three-day fashion carnival on October 2-4 at a club in Kolkata.

exchange4media Staff Oct 3, 2005 7:51 AM

Mumbai’s dabbawalas carry Saffola’s ‘Healthy Heart’ message in a unique campaign?blur=25

Theirs is an organisation that has defied all conventional management logic. Their’s is an organisation that has successfully applied the Six Sigma principles. They are Mumbai’s ubiquitous dabbawalas. And their’s was the organisation chosen by Saffola to spread the ‘Healthy Heart’ message in a unique way on World Heart Day.

exchange4media Staff Oct 3, 2005 7:50 AM

JWT’s Alok Lal joins Saatchi & Saatchi as Delhi branch head?blur=25

JWT, Delhi Vice-President Alok Lal has put in his papers. He will be joining Saatchi & Saatchi as the Delhi branch head from Ocober 3. Lal, who was with JWT for 15 years, was primarily looking after brands like PepsiCo’s Frito-Lay and Reckitt Benckiser.

exchange4media Staff Oct 3, 2005 7:49 AM

Zee Sports, Sachin return to cricket with Challeger Trophy?blur=25

In a surprise move, Zee Sports has acquired the rights to telecast the Challenger Trophy One-Day Series starting from October 10. This comes in the heels of the channel acquiring the telecast rights of all domestic football matches for 10 years and Zee Telefilm Chairman Subhash Chandra declaring that he did not have any interest left in cricket.

exchange4media Staff Oct 3, 2005 7:48 AM

Sony’s 8.00-9.00 pm band scores, no change in overall channel share?blur=25

Sony Entertainment Television is seeing a good run in the 8.00 pm to 9.00 pm band with programmes like ‘Kaisa Ye Pyaar Hai’ and ‘Fame Gurukul’ delivering. However, the channel’s overall primetime share hasn’t increased. Here’s a look why.

exchange4media Staff Oct 3, 2005 7:44 AM

STAR News overtakes Aaj Tak, while Channel 7 gains ground in the Hindi news genre?blur=25

The Hindi news segment is abuzz with action. This segment can be divided into two sets – Group A with top four channels (Aaj Tak, NDTV India, STAR News and Zee News) and Group B with the next rung. The recent weeks have seen STAR News perform well in Group A, while Channel 7 has done the same in the Group B channels.

exchange4media Staff Oct 3, 2005 7:43 AM