Date-wise News

Move over co-branded cards. Multi-branded cards are here. Commercial banks are now converting their co-branded pieces of plastic into multi-branded cards to widen their customer base.

exchange4media Staff Sep 26, 2005 8:08 AM

YAHOO! India is eyeing rural India with its Emerging Market Initiative. Dr Prasad Ram, CTO, Yahoo! R&D India, said that `livelihood-based' offerings for the rural market would roll out by mid-2006.

exchange4media Staff Sep 26, 2005 8:07 AM

Following in the footsteps of major national brands like Asian Paints and Coca Cola, Airtel has launched a high decibel new campaign in Bengali, ‘Amar Airtel, Amar Bangla’, in the lead up to the upcoming festive season.

exchange4media Staff Sep 26, 2005 8:06 AM

Having realised the potential of the burgeoning animation industry, mainstream Indian filmmakers are increasingly incorporating it into their films. After ‘Bhaggmati’, now comes an animated feature on the monkey god Hanuman.

exchange4media Staff Sep 26, 2005 8:05 AM

Radio City 91 FM will be going live 24-hours a day from September 26. The channel claimed that this initiative was a path breaking one and was bound to create a record in the history of Indian entertainment industry.

exchange4media Staff Sep 26, 2005 8:04 AM

With more clutter and less Return on Investment, marketers are going back to the basics. Kidstuff Promos & Events Pvt Ltd has come out with ‘Promo Survey 2005’, which is an endeavour to help marketers understand the consumer’s psyche to devise better campaigns.

exchange4media Staff Sep 26, 2005 8:03 AM

The branded jewellery segment showed consistent growth since 2000. While the wedding season is preferred most by advertisers, the brands that topped advertising in print media were Platinum Guild International & Sangini Diamond Jewellery.

exchange4media Staff Sep 26, 2005 8:02 AM

India’s premier advertising, media and communication institute, Futuristix Media and Communication Centre (FMCC) celebrated its Convocation 2004-05 for the first outgoing batch of students on September 25 at the FMCC campus in the Capital.

exchange4media Staff Sep 26, 2005 8:01 AM

STAR Plus weekends are seeing a lot of action with the barrage of new shows that the channel has introduced touching almost every genre. A new addition will be a serial on ‘Sai Baba’ in the 8.00 pm slot from October 9 onwards. A detective show is also expected in the block.

exchange4media Staff Sep 26, 2005 8:00 AM

INCommunications Advertising has bagged the account of Whitening Expression Laboratories Pvt Ltd, a Delhi-based company pioneering the production and launch of a series of teeth whitening product range. The business mandate involves both creatives and media buying.

exchange4media Staff Sep 26, 2005 7:59 AM

I have never known a person who had so many stories to tell. He packed up so much in his short life. He was always in a hurry… probably he knew his life is short. Even while the cancer was eating away his body, it could never dampen his spirits. He stayed cheerful till the end… always believing he would win the battle. I believe his spirit has won the battle and gone to a better world.

exchange4media Staff Sep 26, 2005 7:58 AM

Following the Mumbai edition of the Media Research User’s Council (MRUC) meet, a similar meet was organised in the Capital on September 22 to shed light on the various inadequacies in the current TV ratings systems and to find solutions to the issue.

exchange4media Staff Sep 26, 2005 7:56 AM

Ever seen a campaign with the editors of the paper taking centrestage? That is exactly what the Daily News & Analysis (DNA) brings in its new campaign with the various editors of the paper finding their way to press and outdoor ads.

exchange4media Staff Sep 26, 2005 7:55 AM

National Insurance Company Ltd has empanelled four creative agencies – Percept Delhi, Lintas, Mudra and RK Swamy BBDO – as their A-1 agencies for the next two years.

exchange4media Staff Sep 26, 2005 7:54 AM