Date-wise News

Capital Advertising has won the telecom and e-commerce account of Indiatimes following a four-agency pitch. The incumbent agency was Bates. While the agency and client declined to put a size to the business, industry sources reckon the account is substantial.

exchange4media Staff Sep 22, 2005 3:24 PM

Bollywood is giving the Men in Blue a flurry of bouncers. And the sad articulation of this can be gauged from the debated price tag of cricket god, Sachin. The man who last signed on World Tel for Rs 100 crore may have to settle for a lot lesser when his term ends this year.

exchange4media Staff Sep 22, 2005 9:27 AM

SBI Cards and Lifestyle International Pvt Ltd are jointly launching a premium retail store card. The brand building of this card is being done under the Lifestyle branch. The Lifestyle card will enjoy the convenience and financial flexibility of this new premium retail card.

exchange4media Staff Sep 22, 2005 9:26 AM

Radio Mirchi has unveiled a new programme print campaign as well as a brand television campaign. The programme campaign, ‘Bollywood Under Arrest’, is part of a series of various such initiatives. The three-week campaign, which began from September 19, is of three-hour duration.

exchange4media Staff Sep 22, 2005 9:26 AM

Jagran Group-owned Channel 7 is launching an interactive show called ‘Main Bhi Jasoos’, based on real life crimes. The new innovative programme, starting September 23, seeks to exploit the power of technology and will interact with viewers in real time through SMS and reward them for successful conjectures.

exchange4media Staff Sep 22, 2005 9:25 AM

ESPN STAR Sports has embarked on a major marketing campaign to boost its TNA Wrestling property. On Thursday, Mumbai will witness ‘live action’ involving three wrestlers, one of whom is of Indian origin.

exchange4media Staff Sep 22, 2005 9:24 AM

Several years ago, when print was the dominant medium, the weighty ABC tome was the Bible of the media operations department in an ad agency. Much has changed since then. Circulation has ceased to mean much to the advertiser or media planner, whether total, paid, net paid or net net paid. In the past 10 years, readership data has grown in availability, frequency and richness, and media planners have come to rely upon them more and more.

exchange4media Staff Sep 22, 2005 9:23 AM

The government is likely to raise the ceiling on foreign direct investment, now at 20 per cent, for direct-to-home ventures. The current policy permits a total foreign investment of 49 per cent in DTH companies, of which FDI can only be up to 20 per cent. The rest can be held by non-resident Indians, overseas corporate bodies and foreign institutional investors.

exchange4media Staff Sep 22, 2005 9:22 AM

VJ Media Works, publishers of ‘Points-of-Purchase’ (previously POP Today) and ‘Outdoor Advertising’ (previously Outdoor Today), has launched a new magazine called ‘Visual Merchandising & Retail Design’ targeted at the retail design community in India.

exchange4media Staff Sep 22, 2005 9:21 AM

The afternoon session of the thirteenth Ifra India 2005 conference saw some interesting insights from the advertisers. While newspaper houses churn out the perfect content to retain and gain new eyeballs, what was it that advertisers, who put in a lot of money in different media, expect from the newspaper houses?

exchange4media Staff Sep 22, 2005 9:20 AM

Top media honchos from the newspaper industry as well as advertisers congregated to deliberate on the industry in India at the thirteenth Ifra India 2005 conference. Co-sponsored by the Indian Newspaper Society, Day One of the two-day conference touched upon key issues plaguing the newspaper industry in a cluttered media space taking into account the Mumbai print war.

exchange4media Staff Sep 22, 2005 9:19 AM

EM2’s afternoon session focused on making products and ideas an integral part of marketing not only through advertising but also films and mobile entertainment. To put session three and session four in a nutshell – spoil the consumers by giving them what they want and more.

exchange4media Staff Sep 22, 2005 9:18 AM

The Film and Television Producers Guild of India in association with Hungama.com presented the second Entertainment, Media and Marketing Forum – EM2 2005 on September 21. The one-day seminar on ‘How Brands Connect with India’s Entertainment Economy’ targeted the marketers, film and TV producers, media and marketing companies.

exchange4media Staff Sep 22, 2005 9:16 AM

Rediffusion DYR has won a clutch of accounts over the past four months – Airtel, Xerox, Lotto and Groversons lingerie. The agency is now focussing on planning and better infrastructure. As a first step towards this, Rediff is moving to its new premises in Gurgaon by mid-October.

exchange4media Staff Sep 22, 2005 9:15 AM

The media and communication business in India is set to see more action with the Omnicom Group intensifying its focus on its India operations. Michael Birkin, Vice-Chairman, Omnicom, is spending the week in India, meeting potential business partners.

exchange4media Staff Sep 22, 2005 9:14 AM