Date-wise News

The Diamond industry is set to see more action. Laxmi Diamonds, which has brands like Cygnus in the market, is geared to make its presence felt and launch more brands by Diwali this year. In the process, the company has signed on Carat as its media partner. Meridian Advertising will handle the creative duties. The account size is presently in the vicinity of Rs 8 – 10 cr.

exchange4media Staff Sep 19, 2005 6:25 PM

After the sprint last year, LG seems to be catching its breath. The undisputed market leader in consumer durables increased its market share at a scorching pace in January-July last year but has not been able to maintain the tempo since then.

exchange4media Staff Sep 19, 2005 7:16 AM

Reid & Taylor is all set to drive its growth through exclusive brand outlets. It is currently present in 11,000 multi-brand outlets across the country and 16 exclusive brand stores, and is eyeing 300 stores by 2008 to drive growth.

exchange4media Staff Sep 19, 2005 7:15 AM

The business of making people shed those kilos has gained extraordinary proportions. And guess what? There are more women than men in the queue waiting to tone up.

exchange4media Staff Sep 19, 2005 7:14 AM

With the festival just round the corner, Khadim’s, the well known chain of footwear stores in Kolkata, has got busy with a new range of footwear for the entire family as well as a new campaign by O&M Kolkata.

exchange4media Staff Sep 19, 2005 7:14 AM

Mukesh Gupta, MD, GraphisAds, feels that in India the government and local corporations are yet to see the positive side of outdoor advertising, and have not promoted this medium. However, with the entry of multinationals, the scenario for outdoor advertising has changed in recent times.

exchange4media Staff Sep 19, 2005 7:13 AM

For the past few months, the financial capital of the country has been witness to fierce hoarding campaigns. If DNA kicked off a high-decibel OOH campaign, Hindustan Times and The Times of India have not lagged behind.

exchange4media Staff Sep 19, 2005 7:12 AM

Wrist watches advertising spends in 2004 was approximately twice that in 2000. The biggest advertiser this year has been Citizen, followed by Titan. While newspapers were the preferred medium, Maharashtra publications cornered the largest share of ad spend.

exchange4media Staff Sep 19, 2005 7:11 AM

Explocity, the publisher of City Info guides, is gearing up to launch a product on similar lines in the Singapore market. The group is in talks for merger and acquisitions with international players.

exchange4media Staff Sep 19, 2005 7:10 AM

While the media weighs her brand worth and advertisers are busy working out how to optimise their gains from ‘Brand Sania,’ the teen sensation is creating history in the cyber world.

exchange4media Staff Sep 19, 2005 7:10 AM

The government has banned all advertising along national highways in the model concession agreement for build-operate-transfer (BOT) projects. The move is likely to hit the Rs 850-crore outdoor advertising industry as well as the income of road operators.

exchange4media Staff Sep 19, 2005 7:09 AM

Zoom TV, the entertainment channel from Times Television, has completed a year and has already seen more than its share of action. The channel officials are content with the channel’s growth and industry officials offer more on the role that the channel plays in media plans.

exchange4media Staff Sep 19, 2005 7:07 AM

ACNielsen ORG-MARG AgencyTrack Agency Equity Index has given advertising agencies something to think about. As per the findings, the recurring agencies in top slots for most parameters are O&M, Lowe and JWT. In the overall picture, O&M takes the lead.

exchange4media Staff Sep 19, 2005 7:06 AM

Getting the reader had not been so much work for newspapers in a while now. The heated Mumbai print market is seeing action coming from all newspapers and some of the most prominent ones are from the oldest player – The Times of India.

exchange4media Staff Sep 19, 2005 7:06 AM