Date-wise News

If you thought chocolates are only meant for kids, think again. From festive occasions to personal celebrations to corporate gifting, made-to-order chocolates are most sought after. And we are not talking about the boring old rectangular slabs of cocoa.

exchange4media Staff Sep 17, 2005 8:14 AM

Arvind Brands has announced a reorganisation of its portfolio of brands. The two broad businesses of the company include the mass brands which comprise Newport, Excalibur, Ruf n Tuf and Flying Machine.

exchange4media Staff Sep 17, 2005 8:12 AM

PeerMe Inc, a peer-to-peer voice communication technology, has announced the launch of its first beta product that provides free, unlimited voice communications over the Internet in India.

exchange4media Staff Sep 17, 2005 8:11 AM

CRY is back again with its corporate quiz. The ‘Free a Child Today’ (FACT) quiz, which tests both intelligence and emotional quotients, is now in its seventh year. CRY maintains that the quiz is considered to be one of India’s toughest trivia quizzes.

exchange4media Staff Sep 17, 2005 8:10 AM

SAE Technology College, a media education college with campuses in 19 countries, is set to introduce a three-year bachelor’s course in Film and Sound studies in India from October 2005. The college is also considering the launch of a two-year post-graduate programme.

exchange4media Staff Sep 17, 2005 8:09 AM

Radio Mirchi is all set to reveal the secret to lustrous locks to youths across the country. The FM channel has partnered with Parachute Advanced to launch an innovative challenge – the ‘One Hour Champi Kiya?’ challenge – where youngsters are treated to experience the benefits of having a head massage before shampooing.

exchange4media Staff Sep 17, 2005 8:08 AM

BBC will be exploring the issue of power and control through a debate, titled ‘Who Runs Your World?’, on India’s increasing role as one of the world’s key economic players and the long-term effect of this shift on its social structure.

exchange4media Staff Sep 17, 2005 8:07 AM

Maruti Udyog Ltd has tied up with Akamai Technologies for website content delivery services to enhance the performance of its websites. Akamai will provide Maruti with content delivery networking services, which means Maruti can now outsource their Web infrastructure needs on an on-demand basis.

exchange4media Staff Sep 17, 2005 8:06 AM

Mudra Group’s out of home agency Primesite has come up with new outdoor campaigns for two-wheeler major TVS Motor Company’s recently launched bikes. The unique feature is that instead of concentrating on big cities, the main focus is smaller towns.

exchange4media Staff Sep 17, 2005 8:05 AM

With the auto industry on an overdrive, can publications catering to auto enthusiasts and the industry be far behind? India’s leading auto magazine, Overdrive, is celebrating seven years in the business with a 500-plus pages special issue that has everything for everyone.

exchange4media Staff Sep 17, 2005 8:04 AM

M&C Saatchi is poised to enter the Indian advertising industry following its agreement with Delhi-based creative hotshop Dhar & Hoon and well-known industry figure Kamal Oberoi to open a new agency. The operating company has been incorporated as M&C Saatchi Communications Pvt Ltd.

exchange4media Staff Sep 17, 2005 8:03 AM

Favourable factors like a very high Global Retail Development Index and Foreign Direct Investment Confidence Index highlight the fact that India is the world’s most attractive retail market, but this needs huge investment support. The two-day India Retail Forum provided several interesting and relevant facts about the Indian retail scenario.

exchange4media Staff Sep 17, 2005 8:02 AM

The ‘Master Blaster’s’ recent poor form has been a cause of worry for millions of his fans. But TVS Motor Company is confident that Sachin Tendulkar, who happens to be its brand ambassador, will return to his ‘Victor’ious ways sooner than later.

exchange4media Staff Sep 17, 2005 8:01 AM

Prasar Bharati CEO K S Sarma has been unanimously re-elected President of the Indian Broadcasting Foundation (IBF) for the fourth consecutive year. He was chosen for the top post at the Annual General Body meeting of the IBF held in Mumbai on September 15.

exchange4media Staff Sep 17, 2005 7:59 AM

<p align=justify>“We have to have relevant data on outdoor and we have to scientifically justify ROI. Till that happens I guess opportunities would only mean a new site on some new road… Currently, creativity in outdoor only means creativity in visuals but creativity has to be there in strategy and media as well.”

exchange4media Staff Sep 17, 2005 12:00 AM

<p align=justify>“The awards are a pat on the back from our peers and a nod of approval from industry stalwarts who have judged the competitions. There is a great sense of elation… viewers love our content – one look at our ratings, and you’ll see. Advertisers are really seeing the value of the [V] brand today. It has the most creative product and the best innovations.”

exchange4media Staff Sep 17, 2005 12:00 AM