Date-wise News

Swiss kitchen systems giant, Franke, has appointed Dentsu Marcom to service their account. The business is worth Rs 4 crore. Dentsu Marcom will handle the business for both the creative and media out of Mumbai.

exchange4media Staff Sep 14, 2005 2:08 PM

India, one of the most inimitable, incomparable travel destinations in the world, has been ranked No 5 among the Top 10 world destinations by some of the most sophisticated and avid travellers.

exchange4media Staff Sep 14, 2005 7:43 AM

A task force set up by the heavy industry department will examine the definition of “small car” and suggest ways, including changes in the fiscal policy, to turn India into a manufacturing hub for such cars.

exchange4media Staff Sep 14, 2005 7:42 AM

Guess?, the globally renowned brand symbolising funky and fun fashion since 1981, has formally entered the Indian market. Delhi-based retail chain Planet Sports, the exclusive franchisee for Marks & Spencer in India, and Guess? Inc have signed a licensing agreement to bring the clothing brand to India.

exchange4media Staff Sep 14, 2005 7:41 AM

CNBC-TV18 and Hewlett Packard recently held a special Information Lifecycle Management Forum that brought together the finest intellects in the field of IT that teamed up in a discussion on ‘The Relevance of Information Lifecycle Management’.

exchange4media Staff Sep 14, 2005 7:40 AM

Want a billboard for Christmas? Better hurry, they’re almost gone. Advertisers’ concerns about the fragmentation of TV audiences and the tuning out of broadcast messages have driven demand for out-of-home inventory to levels unseen since the halcyon dot-com days of the late ’90s.

exchange4media Staff Sep 14, 2005 7:13 AM

In a bid to reposition itself as the common man’s voice, Red FM 93.5 has unfurled a series of innovative hoardings raising the issues that affect the common man. The FM channel unveiled their latest hoarding in suburban Mumbai depicting the plight of the out of work dance bar girls.

exchange4media Staff Sep 14, 2005 7:12 AM

Online advertising revenue growth in India is showing all the signs of revival in line with the international market. According to a study conducted by estatsindia, an Internet research and consultancy firm, online ad revenue will rise to Rs 150 crore this year, up from Rs 120 crore in 2004.

exchange4media Staff Sep 14, 2005 7:11 AM

SaharaOne Television is giving the industry a few reasons to talk about. The channel’s 9.00 pm programme, ‘Woh Rehne Wali Mehlon Ki’, has crossed the 3 plus mark, which is the highest the channel has seen so far for a daily. In addition, it has acquired the rights for six new movies, including ‘Page 3’, ‘Sarkar’ and ‘Bewafa’.

exchange4media Staff Sep 14, 2005 7:11 AM

Salil Kapoor, who was redesignated as Head of Marketing Services & Brand, LG Electronics India Ltd, a month ago, has resigned from the company. He put in his papers on Tuesday morning.

exchange4media Staff Sep 14, 2005 7:10 AM

Welspun India is scouting again. The difference is that where a few months back the company was looking for an agency for its retail division ‘Spaces’, the pitch now is for the corporate part of the business.

exchange4media Staff Sep 14, 2005 7:09 AM

STAR Plus is all set to launch its new 8.00 pm offering, ‘Mum, Tum aur Hum’, on September 19, 2005. Since the show is a first of its kind in involving mother and child as the primary target, the channel has injected school contact programmes in its marketing mix, topped with a rap promo.

exchange4media Staff Sep 14, 2005 7:08 AM

‘India Today’, the flagship weekly magazine from Living Media India Ltd, is increasing the cover price of its English edition from Rs 15 to Rs 20, effective from the September 16 issue. The price of its Hindi edition will remain at Rs 12 per copy.

exchange4media Staff Sep 14, 2005 7:07 AM

MMTC, the largest exporter of minerals from India, has shortlisted four agencies for its creative business. According to informed sources, the four agencies are JWT, McCann-Erickson, O&M and Rediffusion. The size of the account is pegged at Rs 12-15 crore.

exchange4media Staff Sep 14, 2005 7:06 AM