Date-wise News

The pitch process of LIC Housing Finance for its advertising mandate for 2005-06 has finally culminated. The four agencies that have been empanelled are Mudra, Lowe Lintas, Image and Fortune, and the account size is pegged in the region of Rs 8-10 crore.

exchange4media Staff Aug 17, 2005 1:23 PM

Through an innovative promotion campaign, Dinamalar is trying to drive home a point – quite literally. Vehicle owners carrying a copy of Dinamalar got to drive away with a variety of gifts that were distributed at pre-designated traffic signals of Coimbatore on August 14.

exchange4media Staff Aug 17, 2005 8:01 AM

Better than expected rainfall has resulted in consumer goods makers raising their sales targets from rural India. Most corporates hope to net over 60% of their sales turnover from rural India, instead of the current figure of 30-40%.

exchange4media Staff Aug 17, 2005 7:56 AM

The Rs 78,000 crore Indian apparel industry comprising Indian, western and ready to wear (RTW) segments may be registering a growth of about 20 per cent, but it’s the tiny Rs 2,400 crore T-shirt segment that seems to have caught the attention of major MNCs as well as the Indian corporate sector.

exchange4media Staff Aug 17, 2005 7:55 AM

Raj Digital Plus, the Tamil film and film-based shows channel from Raj Television Network, is on an aggressive promotion spree. Starting September, the channel will brand its 8:00 pm movie slot, complete with anchor intros and SMS contests to promote the slot through the day.

exchange4media Staff Aug 17, 2005 7:53 AM

After a long hiatus there is a new campaign being planned for, by and of the advertising industry. For the first time in many years, advertising is set to create some awareness about itself and the industry body, the Advertising Agencies Association of India (AAAI), has taken the initiative on the eve of its diamond jubilee year.

exchange4media Staff Aug 17, 2005 7:51 AM

The Audit Bureau of Circulation has begun issuing audit certificates for the January-June 2005 period. Mid Day is one of the publications to have received the certificate in the first round– showing nearly 20 per cent growth for the tabloid.

exchange4media Staff Aug 17, 2005 7:50 AM

The latest print campaign of the India Today Group has certainly created murmurs. The campaign, based on NRS 2005 figures, claims India Today is ‘Ahead of the Times’. The catch, however, is that the layout of the ad is almost a replica of the front page of ‘The Times of India’ – fonts, masthead, et al.

exchange4media Staff Aug 17, 2005 7:49 AM

DMA Branding (a division of Aliagroup) has bagged the Air-India account and will be the national carrier’s brand consultant for two years. The brand line – ‘Fly Well’ – coined by DMA is expected to touch every part of the brand.

exchange4media Staff Aug 17, 2005 7:48 AM

Beefing up its senior management further, MPG has appointed Ruby Bana as National Head of Strategic Planning. Bana joined the agency on August 12, 2005 and is reporting to MPG President, Jeffrey Crasto. With this assignment, Bana returns to media. Her previous notable stint was with Maxus, Bangalore, which ended in December 2004.

exchange4media Staff Aug 17, 2005 7:47 AM

Worldwide Media Ltd, the Times of India-BBC Worldwide joint venture company, has announced the launch of the Indian edition of ‘Top Gear’, the world’s leading automotive title.

exchange4media Staff Aug 17, 2005 7:46 AM

Ogilvy & Mather, India has inked a pact with Pakistan-based Interflow Communication’s under which, the latter will now offer the expertise of Ogilvy Landscapes to its clients.

exchange4media Staff Aug 17, 2005 7:45 AM

The corporate advertising account of Goodlass Nerolac has moved to McCann Erickson, according to informed industry sources. Interface/FCB Ulka had earlier handled the Rs 10-crore plus creative business.

exchange4media Staff Aug 17, 2005 7:44 AM

Law & Kenneth has won the Rs 10-14 crore Godrej and Boyce media and creative account. Five agencies – FCB Ulka, Percept AMO, JWT, FCB Ulka and Law & Kenneth – had made the pitch presentation about a month ago, of which JWT, Everest and Law & Kenneth were shortlisted.

exchange4media Staff Aug 17, 2005 7:44 AM

The Mumbai market is seeing a clutter of campaigns constantly communicating to the English readers why one news daily is better than the other. In addition to the newcomers in the market like DNA, Mumbai Mirror and HT, others like Times of India, Business Standard, Mid Day and Indian Express, too, are making their share of noise.

exchange4media Staff Aug 17, 2005 7:43 AM