Date-wise News

Months after they raked up the issue of mislabelling of baby oils, the Maharashtra Food & Drug Administration (FDA) seems to making some headway with one of the companies, Wipro, changing its label to accommodate regulatory concerns. Meanwhile, Johnson & Johnson, the major player in this market, is still waiting for feedback from the FDA.

exchange4media Staff Jul 6, 2005 8:19 AM

The 30 per cent rise in print advertising by Hair Remover advertisers comes on the heels of a negative growth of 9 per cent in 2004. Among brands, Reckitt Benckiser’s Veet was the top advertiser. National magazines and Delhi newspapers cornered most of the print advertising in this category.

exchange4media Staff Jul 6, 2005 8:18 AM

Oak’s Management, a strategy and event management business consultancy, has been behind many a mainline advertising agency’s 360-degree initiatives. Oak’s has not only partnered with some of the leading organizations such as JWT, Leo Burnett and Triton Communications but also provided services to agencies such as Grey Worldwide, Contract Advertising among others.

exchange4media Staff Jul 6, 2005 8:17 AM

Adrenalin eSystems (a Polaris Company), is looking to set itself apart from competition through its communication. Breaking away from the traditional approach to advertising in the IT segment, its plans include advertising through vernacular media across the country for its ‘business critical’ HR suite. The company has increased its marketing spends four-fold over the previous year, buoyed by its past success with the ‘different’ approach.

exchange4media Staff Jul 6, 2005 8:15 AM

The increasing army of BPO and call-centre employees can’t be expected to watch Kahaani, Kyunki, or Jassi. So, should TV channels look at other ways to tap this youthful audience?

exchange4media Staff Jul 6, 2005 8:14 AM

Reader's Digest is exploring the possibility of launching a vernacular edition under a new brand. Targeting a new socio-economic segment, the edition is expected to be an Indian version of the mother brand with a cover price, which will be different from its existing English edition.

exchange4media Staff Jul 6, 2005 8:12 AM

Zee Network has appointed Rajan Jetley as an independent director on its Board. A former Managing Director of Air-India and MD of ITDC (India Tourism Development Corporation), Jetley is currently Chairman of Radisson Hotels Asia, the development arm of the world’s largest travel & hospitality company - Carlson Hospitality in South-East Asia.

exchange4media Staff Jul 6, 2005 8:11 AM

Star Ananda, the month-old 24-hour Bengali news channel, continues to rule viewership in Kolkata and West Bengal. As per TAM ratings for Week 26, the channel has achieved a 52 per cent market share in Kolkata and 49 per cent West Bengal across all news channels.

exchange4media Staff Jul 6, 2005 8:06 AM

Hawkers in Chennai have stopped distributing copies of The Hindu and Hindu BusinessLine in certain parts of Chennai, demanding higher commission and a stop to the directly supply of low-cost copies to schools.

exchange4media Staff Jul 6, 2005 8:05 AM

The Anil Dhirubhai Ambani Enterprises group has drawn a blueprint for its entertainment business that stretches from development of content, carriage of the content and, finally, its exhibition. In the process, it will straddle different platforms ranging from film production to broadband Internet TV (also known as IPTV), mobile TV, direct-to-home (DTH), multiplexes and FM radio.

exchange4media Staff Jul 6, 2005 8:04 AM

After a two-and-a-half year stint with Hindustan Times, Sanjay Raina has quit to join Times Global Broadcasting as GM–Marketing and will be reporting to Partho Dasgupta, VP–Marketing, Times Global.

exchange4media Staff Jul 6, 2005 8:03 AM

BBC World will be reviewing its creative and media agency relationships in India. The review is scheduled to take place in August this year.

exchange4media Staff Jul 6, 2005 8:02 AM

Times Global Broadcasting Company Ltd. has chosen the name TIMES NOW for its upcoming 24-hour English news channel in alliance with Reuters. The name leverages the popular franchise of the Times Group in the news domain. The blue and red colours of the logo have been designed by Giant Octopus.

exchange4media Staff Jul 6, 2005 8:00 AM

Close on the heels of STAR India making some key developments in its Ad Sales function as reported by exchange4media last week, Sameer Nair, COO, STAR India, speaking with select media on Tuesday, formally announced the network’s new ad rate structure.

exchange4media Staff Jul 6, 2005 7:53 AM

The public interest litigation that hit out at hoardings was actually fanned by newspapers. It is ironical, though, that newspapers have used hoardings most extensively to advertise themselves.

exchange4media Staff Jul 6, 2005 12:00 AM