Date-wise News

Rajasthan Patrika is celebrating its Golden Jubilee this month. At a function on Saturday to mark this milestone, I&B Minister Jaipal Reddy told a gathering of ministers, bureaucrats, and luminaries from the corporate world, “Newspapers are an important pillar of democracy and Rajasthan Patrika has played a significant role in it.”

exchange4media Staff Mar 7, 2005 4:53 PM

Joy Chakraborthy, Senior Vice-President, Ad Sales, Star India, has decided to move on. He is headed for Zee Telefilms where he will be Executive Vice-President, Ad Sales.

exchange4media Staff Mar 7, 2005 2:00 PM

Tata Chemicals has finally taken a decision on its creative partner. Following a multi-agency pitch, the company has zeroed in on Leo Burnett to take care of its creative duties worth about Rs 12-15 crore. TME (The Media Edge) continues to handle the media duties of the company.

exchange4media Staff Mar 7, 2005 10:01 AM

Erstwhile Chitralekha Publisher Bharat Kapadia has joined the Bhaskar Group, since the 5th of this month as the Executive Director. He would be reporting in directly to the board, and would overlook the circulation, distribution, marketing and ad sales of the Bhaskar product, Divya Bhaskar.

exchange4media Staff Mar 7, 2005 9:50 AM

To get rid of the notion that pasta is junk and popularise the Italian cuisine among Indian children, ITC Foods will be going to schools and promoting the nutritional element in pasta to children. There will be sampling, contests etc organised for the TG to create consumer curiosity and excitement, rather than solely depending on traditional mass media campaigns.

exchange4media Staff Mar 7, 2005 7:18 AM

Film and television software production house K Sera Sera Productions Limited has announced its decision to tap the capital markets to raise funds not exceeding Rs 60 crore. The company has also decided to appoint Enam Financial Consultants and UTI Securities as Lead Managers to the issue.

exchange4media Staff Mar 7, 2005 7:17 AM

The soft drink brand Fanta from Coca-Cola India has signaled the beginning of 'orange wars' this summer in the state with an "Under-the-Crown" promotion and has identified a new brand ambassador in actress Trisha.

exchange4media Staff Mar 7, 2005 7:16 AM

Minbimbangal, a Chennai-based production house, is looking to sell its Digital Virtual Studio Facility in Chennai. The studio was set up at a cost of nearly Rs 6 crore around three and a half years ago.

exchange4media Staff Mar 7, 2005 7:15 AM

Sportswear manufacturer Lotto Sport Italia, which recently entered the Indian market, has signed tennis player Sania Mirza to represent their brand in the country. The agreement was signed in the presence of tennis star Mahesh Bhupati and Sunil Taneja, MD, Sierra Industrial Enterprise Private Limited (SEPL) in the capital on Sunday.

exchange4media Staff Mar 7, 2005 7:14 AM

What do Radio Mirchi and Sun TV have in common? The soap 'Selvi', of course! Red FM is creating programming based on reality shows on SET. The trend of TV soaps being aired on FM stations really began with Radio City airing the popular 'Kyunki Saas Bhi Kabhi Bahu Thi' serial sometime ago when it was a part of the Star stable.

exchange4media Staff Mar 7, 2005 7:13 AM

Sandeep Singh has been appointed as the head of marketing and ad sales for Sahara's television news channels and print publications. Singh, moves from SAB TV where he was VP-Ad Sales. Prior to that he was heading Ad Sales in ETC Networks.

exchange4media Staff Mar 7, 2005 7:12 AM

Star Plus' primetime has seen a facelift in 2005. The channel first reduced its one-hour weeklies to half-hour bringing 'Kkavyanjali' in the 9.30 pm band and come April 4, 2005, these weeklies will be wrapped to house 'Millie' in the 9.00 pm slot. While the on-air promos have begun, the channel gets into the second peg of its marketing campaign today around the new show.

exchange4media Staff Mar 7, 2005 7:10 AM

The Hindu has inaugurated a state-of-the-art printing press in Hyderabad. The edition is being printed from the new facility since March 3. The new facility has enabled faster and better quality printing and has facilitated the daily to increase the number of colour pages to eight from the present four, according to its Joint Managing Director, N. Murali.

exchange4media Staff Mar 7, 2005 7:09 AM

As a mid-sized Indian agency devoid of any international support systems, Triton has made a sufficient mark in the advertising world. Jayesh Ravindranath, Executive Director, said the agency has seen its capitalized billings increase from Rs 10 crore in 1994 to Rs 250 crore in 2004.

exchange4media Staff Mar 7, 2005 7:08 AM

Weekends are turning to be better and better for Sony. To begin with the channel's big ticket show Indian Idol is rocking more than ever. Filmfare has done well and weekend shows like CID too gave a TVR of 7+. What is perhaps better news is that other mass channels haven't lost shares in the weekends, making this one of the best weekend for Hindi mass entertainment.

exchange4media Staff Mar 7, 2005 7:07 AM

Comedy as a genre wasn't playing much role for Hindi mass entertainment of late. However, with both STAR and Sony launching comedies on their weekends, the genre gained some buzz and if the opening numbers are anything to go by, the audience evidently do want to sample the Indian programmers' humorous side.

exchange4media Staff Mar 7, 2005 7:06 AM